(P1,9)Developing cross-cultural awareness usually goes along with learning a new language and being exposed to a new culture; such exposure reveals both cultural similarities and differences. Cross-cultural awareness is the ability to understand cultures- your own and others’- by means of objective, nonjudgmental comparisons. It is an appreciation for, an understanding of, cultural pluralism- the ability to get rid
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Preview the 1st chapter of the textbook
Lecture 2 Communication Across Cultures
The Goal in Learning IC

1)Communicative competency skills: Linguistic competencies Sociolinguistic competencies 2) Intercultural Sensitivity To know and to understand how and why it is important to develop the communicative skills that will help them to interact with people from other cultures.(P32)
Culture and Communication; Cultural Differences; Language and Culture; Verbal/ Nonverbal Communication; Time and Space; Intercultural Competence (Perception; Understanding; Adaptation; Adjustment) Intercultural Sensitivity, etc.
Three special questions:

1） What is intercultural communication ?
2）Why 3)
should we study this course?
How should we study this course?
1） What is intercultural communication ?
3) How should we study this course?
References: 1.Basil Hatim, Communication Across Cultures, Shanghai: Shanghai Foreign Language Education Press,2001 2.Hu Wenzhong ， Aspects of Intercultural Communication—Proceedings of China’s 2nd Conference on Intercultural Communication, Beijing: Foreign Language Teaching and Research Press, 1999



Case 1
Kathy and David, a couple from the US, signed a oneyear contract to work in China. Both were extroverted and soon made some Chinese friends. Before long, people started calling them at home. David was sometimes away on business trips for a few days, and if someone looked for him, Kathy often would find the conversation awkward. “Where did he go?” The caller typically would ask. “Can I pass on any message?” Kathy asked politely, trying to avoid the question. “Is he out of town?” The caller was usually very persistent. “Yes, can I help you in any way?” Kathy tried to be polite, but she could not help feeling uncomfortable.
The ability to communicate effectively gives both businesspersons and their organizations tangible benefits,such as: 1)Quick problem solving 2)Stronger decision-making 3)Increased productivity 4)Steadier work flow 5)Strong business relationship 6)Clearer promotional materials 7)Enhanced professional image
Interethnic Communication
Ethnic groups usu form their own communities in a country or culture.

Interregional Communication
the exchange of messages between members of the dominant culture within a country.
The main forms of Intercultural Communication

Interracial Communication
when the source and the receiver exchanging messages are from different races

事物中人们之间的交际）Samovar
Communication among people with different cultural backgrounds.（具有不同文化背景的人
从事交际的过程，胡文仲1999）
The scope of Intercultural Communication

The Importance of Learning IC

The increase in globalization in the last few decades has changed the way people view the world and conduct business in the world. Economic globalization generally results in individuals from one culture working not only with, but also for individuals from another. Effective intercultural communication skills are the backbone that supports many transactions of business throughout the world.

Case 2
During a lunch buffet at a conference in China, Fa Wu, the interpreter of the conference, sat with four foreign participants. They were having a good time talking. When Fa Wu stood up for more food, she asked whether she could bring anything back for them. Everyone thanked her and said “no”. A while later, Fa Wu came back with a plate full of food, and asked whether the others would like to have something from her plate. Again, the four others said, “No”. “Oh, please take something. I can’t eat this much food myself.” The foreigners shrugged and one or two of them even frowned a little.

3. Samovar, L A. et al., Communication Between Cultures, Beijing: Foreign Language Teaching and Research Press, 2000.