2020届上海市复兴中学高三下学期三月月考英语试题四、词汇（10%）It is getting hard to go anywhere without stepping on a piece of Lego-related hype (大肆宣传). “The Lego Movie” is number two at the American box office, after three weeks at number one. Model kits ___1___ to the film are piled high in the shops. They will add to the already gigantea of Lego bits: 86 for every person on the planet. The toymaker has enjoyed ten years of spectacular growth, almost quadrupling (四倍) its ___2___.This is remarkable for many reasons. Lego’s ho me town, Billund in rural Denmark, is so small that the company had to provide it with a hotel-an elegant one, unsurprisingly. The toy business is one of the world’s trickiest: perennially faddish (反复出现地一时流行的事物) (remember Beanie Babies?) and, at the moment, energized by technological innovation. Children are growing up ever faster, and abandoning the ___3___ world for the virtual. To cap it all, the company almost collapsed in 2003-04, having drifted for years, ___4___ into too many areas, producing too many products.Lego’s decade of success began when it appointed Jorgen Vig Knudstorp as chief executive. This was a risky move: Mr. Knudstorp was a mere 35 years old and had cut his teeth as a management consultant with McKinsey rather than running a business. But it proved to be inspired. Mr. Knudstorp decided that the company must go “back to the ___5___”: focusing on its core products, forgetting about brand-stretching, and even selling its theme parks. He also brought in stricter management controls, for example reducing the number of different pieces that the company produced from 12,900 to 7,000.Under Mr. Knudstorp Lego has struck a successful balance between ___6___ and tradition. The company has to ___7___ new ideas to keep its sales growing: customers need a reason to expand their stock of bricks, and to buy them from Lego rather than cheaper rivals. But at the same time, it must resist the sort of undisciplined innovation that almost ruined it. Lego produces a stream of kits with ___8___ designs, such as forts and spaceships, to provide children with templates (模板). But it also insists that the pieces can be added to the child’s collection of bricks, and reused to make all sorts of other things.Lego has got better at managing its relationships. “The Lego Movie” demonstrates how it can focus on the brick while ___9___ into the virtual world: Warner Bros. made the film while Lego provided the models. During its yearsof drift, it relied too much on other firms’ blockbuster franchises, such as Harry Potte r and Star Wars. This time its intellectual property, not some one else’s, is the star of the film. It has also got better at tapping its legion offans-particularly adult fans of Lego, or AFOLs-for new ideas. Lego is now at an inflection point (转折点),building its organizational ____10____ and embracing globalization, to help it find new sources of growth. The aim is twofold: to replicate in the rapidly growing east Lego’s success in the west; and transform a local company that happened to go glob al into a global company that happens to have its head office in Billund.【答案】1. F 2. C3. A4. H5. B6. I7. E8. D9. J10. G【解析】这是一篇说明文。
文章主要说明了无论去哪里，都很难不被与乐高相关的炒作所影响。
《乐高电影》在美国票房榜上排名第二，此前三周一直位居榜首。
乐高这家玩具制造商经历了10年的高速增长，收入几乎翻了两番。
文章主要分析了乐高成功背后的一些原因。
【1题详解】考查非谓语动词。
句意：与电影相关的模型套装在商店里堆得高高的。
结合句意表示“与……相关”短语为be related to，且分析句子结构可知relate在句中作非谓语动词，与逻辑主语Model kits构成被动关系，故用过去分词。
故填related。
故选F。
【2题详解】考查名词。
句意：这家玩具制造商经历了10年的高速增长，收入几乎翻了两番。
根据上文its为形容词性物主代词修饰名词，且结合句意表示“收入”应用名词revenue。
故填revenue。
故选C。
【3题详解】考查形容词。
句意：孩子们成长得越来越快，抛弃了物质世界，进入了虚拟世界。
修饰后文名词world应用形容词，且表示“物质的”应用physical，故填physical。
故选A。
【4题详解】考查非谓语动词。
句意：最糟糕的是，这家公司在2003-2004年几乎破产，多年来一直在扩大经营，进入了太多的领域，生产了太多的产品。
结合句意表示“扩大经营范围”应用动词diversify，且分析句子结构可知diversify在句中作非谓语动词，与逻辑主语company构成主动关系，故用现在分词。
故填diversifying。
故选H。
【5题详解】考查名词。
句意：Knudstorp决定，公司必须“重回正轨”：专注于核心产品，忘记品牌延伸，甚至出售主题公园。
根据上文the可知应填名词，且结合句意表示“重回正轨”应用back to the brick。
故填brick。
故选B。
【6题详解】考查名词。
句意：在Knudstorp的领导下，乐高成功地在创新与传统之间取得了平衡。
根据后文and tradition 可知此处应填名词，且表示“创新”故用innovation。
故填innovation。
故选I。
【7题详解】考查动词。
句意：该公司必须想出新点子来保持销售额的增长：客户需要一个理由来增加乐高积木的库存，并从乐高那里购买积木，而不是从更便宜的竞争对手那里购买。
结合句意表示“想出；生成”应用动词generate，且根据上文have to do sth.可知应填动词原形。
故填generate。
故选E。
【8题详解】考查形容词。
句意：乐高生产一系列现成设计的玩具，比如堡垒和宇宙飞船，为孩子们提供模板。
修饰后文名词designs应用形容词，且表示“现成的”形容词为ready-made。
故填ready-made。
故选D。
【9题详解】考查非谓语动词。
句意：《乐高电影》展示了它如何在进军虚拟世界的同时专注于砖块：华纳兄弟制作了这部电影，而乐高提供了模型。
结合句意表示“进军；敢于冒险”应用动词venture，且分析句子结构可知venture 在句中作非谓语动词，与逻辑主语构成主动关系，故用现在分词。