1. Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer _____.（感知是一个过程，开始与消费者接触和关注营销刺激消费____结束）A. Interpretation （解释，说明翻译表演，演绎理解）B. Attitude （态度看法姿势个人风格）C、action 行动D、acceptance 接受2. ____ is a series of activities by which stimuli are perceived, transformed into information, and stored. (____是一系列的刺激的感知活动，转化为信息，并存储。
)A. Perception (感知)B. Interpretation （解释，说明翻译表演，演绎理解）C. Information processing 信息处理D. Perceptual exposure 感性接触E. Selective exposure 选择性曝光四个主要步骤是曝光，关注，解释和记忆3、Which of the following is NOT a step in the information-processing model? 下列哪一个不是信息处理模型的一个步骤？A. Exposure 曝光B. Comparison 比较C. Attention 注意，注意力; 照料，关怀; 殷勤D. Interpretation （解释，说明翻译表演，演绎理解）E. Memory 记忆四个主要步骤是曝光，关注，解释和记忆4. _____ occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory receptor nerves._____时发生的刺激是放置在一个人的相关环境，是在他们的感官受体神经的范围A. Perception 感知B. Attention 注意C. Interpretation 解释，理解D. Perceptual offense 知觉的进攻E. Exposure曝光Exposure provides consumers with the opportunity to pay attention to available information, but in no way guarantees it.曝光为消费者提供了机会，关注现有的信息，但在任何情况下，保证它5. Which of the following is FALSE regarding ad avoidance?关于广告回避下列哪一个是假的？A. Females are more likely to avoid ads than males.女性比男性更容易避免广告B. High levels of advertising clutter increase ad avoidance.高水平的广告，增加广告，避免广告C. Higher social classes avoid ads more than lower social classes.高社会阶层避免广告超过社会阶层。
D. Hectic lifestyles increase ad avoidance.繁忙的生活方式增加广告回避E. Younger consumers avoid ads more than older consumers.年轻消费者避免广告超过老消费者Males are more likely to avoid ads than females.男性比女性更容易避免广告6. _____ involves incorporating brands into movies, television programs, and other entertainment venues in exchange for payment or promotional or other consideration, with the goal being to add realism to the scene, give subtle exposure to the brand, and influence consumers in an unobtrusive manner. _____涉及将品牌分为电影，电视节目，并在付款或促销或其他代价交换其他的娱乐场所，其目标是将真实的场景，给微妙的曝光的品牌，在一个不显眼的方式对消费者的影响A. Ad integration 广告整合B. Product integration 产品集成C. Brand integration 品牌整合D. Product placement 产品布局E. Product synergy 产品协同Product placement is a marketer's response to ad avoidance.产品布局是一个营销人员的反应，避免广告7. A message presented so fast or so softly or so masked by other messages that one is not aware of seeing or hearing it is called a(n) _____ stimulus.一个消息这么快或温柔或掩盖了其他的消息，一个是不知道看到或听到它被称为一个（n）_____刺激。
A、subversive 颠覆B、sublingual 舌下含服C、lateralized单侧D、subliminal 潜意识，阈下意识E、unfocused 未聚焦的阈下广告隐藏关键的有说服力的信息使它太弱，它的检测是困难的或不可能的8. Which of the following statements is true regarding subliminal stimuli?对于阈下刺激下列哪项陈述是正确的？A. Research on messages presented too rapidly to elicit awareness indicates that such messages can actually have a substantial effect.研究提出的信息太快，引起的认识，这样的消息实际上可以有一个实质性的影响B. There is evidence that marketers are using subliminal messages.有证据表明，商人利用阈下信息C. A subliminal ad is different from a "normal" ad in that it "hides" key persuasive information within the ad by making it so weak that itis difficult or impossible for an individual to physically detect.阈下广告不同于“正常”的广告，它“隐藏”在关键的有说服力的信息的广告使它太虚弱了，它是一个人身体检测困难的或不可能的D. Subliminal advertising has not been the focus of intense study and public concern.阈下广告已经不被关注研究和公众关注的焦点A message presented so fast or so softly or so masked by other messages that one is not aware of seeing or hearing it is called a subliminal stimulus.一个消息这么快或温柔或掩盖了其他的消息，一个是不知道看到或听到它被称为阈下刺激9. Any communication or activity that implies, or from which one could reasonably infer, that an organization is associated with an event, whenin fact it is not is known as _____.这意味着任何通信或活动，或从其中一个可以合理推断，一个组织与事件关联，其实它不是被称为------A. gorilla marketing大猩猩营销B. tangential marketing切向营销C. stealth marketing隐形营销D. ambush marketing埋伏营销A common form of ambush marketing is to advertise heavily during an event.一种常见的埋伏式营销形式是在一个事件中做广告10. Skippy is a well-known brand of peanut butter that recently introduceda line of snack bars bearing the Skippy name. This is an example of _____.他是一个著名的花生酱，最近推出了一系列的小吃店轴承Skippy品牌。
这是_____例A. co-branding联合品牌B. a brand extension品牌延伸C. a brand inference品牌推理D. Repetition重复E. quality signals质量信号A brand extension is when an existing brand extends to a new category with the same name.一个品牌延伸是当一个品牌延伸到另一个新的类别与相同的名称Chapter 5 Learning11.长期记忆的内容的任何改变或组织或行为被称为__B___。
A. 市场营销B.学习C.认知D.信息加工E.重新定位学习是信息处理的结果12.刺激物被知觉，转化成信息并被存储的一系列活动被叫做DA．市场营销B.解释C.学习D.信息加工E.产品定位不同的信息处理系统处理学习的不同方面。