学术英语(管理类)单词第一单元free enterprise自由企业制度adversity不幸，逆境capitalistic 资本主义的compelling 令人信服的array 大群，大量stockholder 股东work force 劳动力prospective 可能的underestimat 低估dedication 奉献perseverance 坚忍mailable 可邮寄的cooperative 合作完成的on-demand 按要求的billionaire 亿万富翁undercapitalization 资本不足convertible 敞篷汽车sander 打磨机vendor 卖家stockbroker 股票经纪人personality 名人facet 一个方面mutual fund 共同基金oceanic evaporation 海洋蒸发business plan 经营策划customer service 顾客服务fraud 欺骗road map 指南transaction 交易price-targeting strategy 区别定价战略pricing 定价hassle 困难，麻烦self-targeting 使自己成为目标prise 撬开insensitive 不敏感的，反应迟钝的recipe 菜谱make sth. of sb/sth. 利用（机遇）illuminating 使清楚易懂的turn sth on its head使……与之前相反的premium 溢价profitable 有利可图的chili 小红辣椒triple 使成三倍markup 涨价whopping 巨大的crisp 薯片snack 吃零食admittedly 确实，无可否认的irritated 生气的outwit 以智取胜close substitutes 功能接近的替代品business landscape 商业格局，商业环境competitive dynamics 竞争的态势social web 社交网站sicial networking site（SNS）社交网站Facebook Wall 脸谱的涂鸦墙call center 呼叫中心support staff 向客户提供支持的员工competitive advantage 竞争优势adoption of new technology 新技术的采用log in 登陆news feed 即使新闻，动态消息target audience 目标受众text message 手机短信overestima te 高估relevance 重要性mainframe 主机underway 在进行中portal 门户网站order of magnitude 数量级traffic 受到访问cohort 一批人feat 事迹technophobic 畏惧技术的overly 太unnavigable 无法导航的anonymous 匿名的blur 变模糊recipient 接受者rep 代表instantaneous瞬间的gospel 信念responsive 敏感的collaborative 协作的smartphone 智能手机axis 参考轴线leap-frog 革命性的产品enterpreneur 企业家price sensitive/insenstive 对价格敏感sale force 销售队伍第二单元4 Ps of marketing:营销4P理论，包括产品，渠道，价格和促销marketing manager 营销经理target market 目标市场discount store 折扣商品exclusive distribution 独家经销pbulic relations 公共关系sales promotion 促销event marketing 事件营销marketer 营销人员stakeholder 股东commonality 共同特性manIpulation 操纵charged 引起强烈感情的maximize 使……最大化e ntice 诱惑nutritious 有营养的sociological 社会学的scent 气味tangible 可触知的intangible 触摸不到的boutique 精品店lifeblood 命脉capitalism 资本主义profitability 利润the act of sales 销售行为manage customer relationships管理客户关系business philosophy 经营理念satisfy consumer requirements 满足客户需求manIpulate the tools of marketing 实用营销工具，操纵市场营销的工具entice consumers to buy products 吸引消费者购买产品effective marketing 有效营销ideal target market 理想目标市场promote products 促销产品利益最大化maximize interest产品包装the packaging of the product 产品设计与生产the design and manufacturing of t he product 知名品牌established brand 消费产品consumer a product减少生产成本cut the cost of manufacturing stupidity 愚蠢robust 强健的icon 偶像senseless 无道理的accessory 配饰，配件hindsight 事后聪明in/with hindsight 事后认识excrement 粪便detergent 洗涤剂powerhouse 强大的组织acument 敏锐superiority 优势iconic 偶像的shampoo 洗发剂reta iler 零售商disposable 用后即丢弃的diaper 尿布offshore 国外的to say the least 最起码stunningly 极好的tampon 月经棉布taboo 禁忌normalization 正常化billboard 广告牌over-brand 品牌建设过度venture capital firm 风险投资公司paid listing 付费列表give sth a whirl try sth that you are not sure you are going to like or able to do 尝试c ull 挑选algorithm 算法experientially 基于经验的phenomenally 非凡地bog sth down make sth delayed so that no progress is made 使停顿extraneous 非必要的show of hands 举手示意accountancy 会计工作protfolio 业务或投资组合momentum 动量phot on 光子advertising 广告business philosophy 经营理念personal selling 个人销售第三单元merchandising strategy 铺货策略，产品陈列策略logistics 物流，后勤inventory 存货，库存overstocking 存货过剩understocking 库存不足fis cal 财年slowdowm 减速，衰退joint venture 合资企业supercenter大型超市merchandise 商品，货物headwind 逆风tortilla 墨西哥玉米饼gravitate 被吸引customization 定制persistence 坚持不懈centerpiece 核心mesh 相配Styrofoam 聚苯乙烯泡沫塑料Cellophane 玻璃纸turn one’s nose up at sth 瞧不起antagonism 对抗hypermarket 大型超市operations strategy 运营策略growth strategy 发展策略consumer preference 消费者偏好international expansion 国际扩展shopping behavior 购物行为strategy of everyday Iow price 每天低价策略keep inventory to a minimum 库存最小化sto ck option 认股权licensing agreement 特许权协议foreign direct investment （FDI）外国直接投资premium 优质的roast 烘焙enchant 迷住brew 泡（茶），煮（咖啡）beverage 饮料pastr y 糕点obscurity 无名franchise 给予特许经营权licensee 执照持有人replicate 复制adhere 坚持parameter 特点skeptic 怀疑者brisk 轻快的，兴旺的embark on sth 着手royalty 特许权使用费specification 规格disenchanted 不抱幻想的subsidiary 分公司wholly-owned subsidiary 全资子公司majority stake 多数股权an order of magnitude 数量级RSVP（reply please or please respond）请回复niche 利基市场magnitude 大小domain 域名authentication 证明initiate 开始outnumber 数量上超过privacy 隐私categorize 使……分类cachet 声望ironic 有讽刺意味的instrumental 对……有重要作用的longevity 持续时间beget 引起hierarchy 等级entail 导致know-how 诀窍accumulate 积累第四单元strategic planning 战略规划business ethics 商业道德personal integrity 个人诚信knowledge worker 知识工作者cost of labor 劳动力成本added value 附加价值customer segment 客户细分市场equivocate 含糊其辞ambivalent 有矛盾心里的reiterate 重申resonance 共鸣baffle 使困惑flock 聚集charismatic 有号召力的endeavor 尝试，努力intuitively 直觉地doctoral 博士的give sth. prominence 重视right-minded 有正义感的archivist 档案保管员distillation 观点，摘要ethics 伦理baseline 基线motivation 动力admonish 告诫wanting 有欠缺的admonition 告诫millennium 一千年casualty 受害者dexterity 灵巧paradigm 范式restate 重申relate to sb/sth feel that you understand sb’s problem,situation认同profound 深邃的effective leadership 有效领导management practice 管理实践strategic planning 战略规划mission 使命vision statement 愿景宣言objective 客观的/中短期目标performance 绩效insight 洞察力Investor training schemes 人力投资奖HR director 人力资源总监CSR（corporate social responsibility）企业社会责任MD（managing director）常务董事，董事总经理grill 在（烤架上）炙烤formative （对某人或某事发展）有重大影响的from……onward 从……起一直multinational 跨国的unfold 开展portfolio 业务或投资组合franchise 特许经营权，加盟店accreditation 鉴定合格prestigious 享有声望的buddy 伙伴，好朋友induction 入职培训coaching 培训funky 时尚的eclectic 兼收并蓄的junction 连接点roll out 逐步推广ethos 风气contingency 意外事件procurement 采购recruitment 招聘hygiene 卫生progression 进步e nabler 促成因素diversity 多元化competency 能力occurrence 发生的事physiological 生理的self -actualization 自我实现hierarchical 等级制度的esteem 尊敬nourishment 营养esthetics 美学profound 感情）强烈的lever 方法intuItIve 直觉的contradict 与……矛盾leading indicator领先指标income statement 损益表balance sheet 资产负债平衡表lagging indicator 滞后指标hierarchy of needs 需求金字塔第五单元B2B（business-to-business）企业对企业的电子商务B2C：企业对消费者的电子商务carrying cost 置存成本（维持成本）General Motors 通用汽车公司computer industry almanac 计算机产业年鉴公司wholesaler 批发商supplier供应商bid 出价navigate 浏览（网站）individualized 有个性的formidable 了不起的shakeout 重大改革opti mism 乐观主义analyst 分析家broadband 宽带allocate 分配project 预测cost-effective 合算的originate 起源于demographic 人口统计的societal 社会的e-business models 电子商务模式reduce expenses 减少开销corporate clients 企业客户unso ld inventory 未售存货wholesalers and retailers 批发商和零售商comparison shopping 比较购物buying perferences 购物偏好individualized service 个性化服务创造销售收入generate sales revenues简化交易程序facilitate sales transactions标价合理，高品质的产品fairly priced, high-quality computer products. 大量的原材料large quantities of raw materials 增加购买量increase the volume of purchases 与消费者建立长期的关系build long-term relationships with the customers互联网的宽带连接broadband access to the Internet conduct business 开展业务growth opportunity 增长时机Chief Marketing Officer（CMO）市场总监companion ticket 同伴优惠票gift certificate 购物礼券bookmark 把……添加到收藏夹lucrative 利润丰厚的roam 漫游，闲逛gnome （故事）地精the spotlight 媒体的关注rock-bottom 最低价usability 可用性mourn 为……哀痛outfit 全套服装fashionista 时尚达人wunderkind 神童pretax 纳税前的chic 时髦的showcase 展示glossy 服装杂志decode 解（密码）exponentially 成倍地purveyor 供应商tidal 潮水似的hover 徘徊fabulous 极好的upheaval 激变fray 使烦恼coverage 新闻报道runway 时装表演台avant-garde 先锋的profound 感情）强烈的lever 方法intuItIve 直觉的contradict 与……矛盾leading indicator领先指标income statement 损益表balance sheet 资产负债平衡表lagging indicator 滞后指标hierarchy of needs 需求金字塔第五单元B2B（business-to-business）企业对企业的电子商务B2C：企业对消费者的电子商务carrying cost 置存成本（维持成本）General Motors 通用汽车公司computer industry almanac 计算机产业年鉴公司wholesaler 批发商supplier供应商bid 出价navigate 浏览（网站）individualized 有个性的formidable 了不起的shakeout 重大改革optimism 乐观主义analyst 分析家broadband 宽带allocate 分配project 预测cost-effective 合算的originate 起源于demographic 人口统计的societal 社会的e-business models 电子商务模式reduce expenses 减少开销corporate clients 企业客户unsold inventory 未售存货wholesalers and retailers 批发商和零售商comparison shopping 比较购物buying perferences 购物偏好individualized service 个性化服务创造销售收入generate sales revenues简化交易程序facilitate sales transactions标价合理，高品质的产品fairly priced, high-quality computer products. 大量的原材料large quantities of raw materials 增加购买量increase the volume of purchases 与消费者建立长期的关系build long-term relationships with the customers互联网的宽带连接broadband access to the Internet conduct business 开展业务growth opportunity 增长时机Chief Marketing Officer（CMO）市场总监companion ticket 同伴优惠票gift certificate 购物礼券bookmark 把……添加到收藏夹lucrative 利润丰厚的roam 漫游，闲逛gnome （故事）地精the spotlight 媒体的关注rock-bottom 最低价usability 可用性mourn 为……哀痛outfit 全套服装fashionista 时尚达人wunderkind 神童pretax 纳税前的chic 时髦的showcase 展示glossy 服装杂志decode 解（密码）exponentially 成倍地purveyor 供应商tidal 潮水似的hover 徘徊fabulous 极好的upheaval 激变fray 使烦恼coverage 新闻报道runway 时装表演台avant-garde 先锋的39. turn sth on its head使……与之前相反的40. premium 溢价41. profitable 有利可图的42. chili 小红辣椒43. triple 使成三倍44. markup 涨价45. whopping 巨大的46. crisp 薯片47. snack 吃零食48. admittedly 确实，无可否认的49. irritated 生气的50. outwit 以智取胜51. close substitutes 功能接近的替代品52. business landscape 商业格局，商业环境53. competitive dynamics 竞争的态势54. social web 社交网站55. sicial networking site（SNS）社交网站56. Facebook Wall 脸谱的涂鸦墙57. call center 呼叫中心58. support staff 向客户提供支持的员工59. competitive advantage 竞争优势60. adoption of new technology 新技术的采用61. log in 登陆62. news feed 即使新闻，动态消息63. target audience 目标受众64. text message 手机短信65. overestimate 高估66. relevance 重要性67. mainframe 主机68. underway 在进行中69. portal 门户网站70. order of magnitude 数量级71. traffic 受到访问72. cohort 一批人73. feat 事迹74. technophobic 畏惧技术的75. overly 太76. unnavigable 无法导航的77. anonymous 匿名的78. blur 变模糊79. recipient 接受者80. rep 代表81. instantaneous瞬间的82. gospel 信念38. pastry 糕点39. obscurity 无名40. franchise 给予特许经营权41. licensee 执照持有人42. replicate 复制43. adhere 坚持44. parameter 特点45. skeptic 怀疑者46. brisk 轻快的，兴旺的47. embark on sth 着手48. royalty 特许权使用费49. specification 规格50. disenchanted 不抱幻想的51. subsidiary 分公司52. wholly-owned subsidiary 全资子公司53. majority stake 多数股权54. an order of magnitude 数量级55. RSVP（reply please or please respond）请回复56. niche 利基市场57. magnitude 大小58. domain 域名59. authentication 证明60. initiate 开始61. outnumber 数量上超过62. privacy 隐私63. categorize 使……分类64. cachet 声望65. ironic 有讽刺意味的66. instrumental 对……有重要作用的67. longevity 持续时间68. beget 引起69. hierarchy 等级70. entail 导致71. know-how 诀窍72. accumulate 积累第四单元1. strategic planning 战略规划2. business ethics 商业道德3. personal integrity 个人诚信4. knowledge worker 知识工作者5. cost of labor 劳动力成本6. added value 附加价值5. computer industry almanac 计算机产业年鉴公司6. wholesaler 批发商7. supplier供应商8. bid 出价9. navigate 浏览（网站）10. individualized 有个性的11. formidable 了不起的12. shakeout 重大改革13. optimism 乐观主义14. analyst 分析家15. broadband 宽带16. allocate 分配17. project 预测18. cost-effective 合算的19. originate 起源于20. demographic 人口统计的21. societal 社会的22. e-business models 电子商务模式23. reduce expenses 减少开销24. corporate clients 企业客户25. unsold inventory 未售存货26. wholesalers and retailers 批发商和零售商27. comparison shopping 比较购物28. buying preferences 购物偏好29. individualized service 个性化服务30. 创造销售收入generate sales revenues31. 简化交易程序32. facilitate sales transactions33. 标价合理，高品质的产品fairly priced,high-quality computer products.34. 大量的原材料35. large quantities of raw materials36. 增加购买量37. increase the volume of purchases38. 与消费者建立长期的关系39. build long-term relationships with the customers40. 互联网的宽带连接41. broadband access to the Internet42. conduct business 开展业务43. growth opportunity 增长时机44. Chief Marketing Officer（CMO）市场总监45. companion ticket 同伴优惠票46. gift certificate 购物礼券47. bookmark 把……添加到收藏夹48. lucrative 利润丰厚的Marketingthe act of sales销售行为manage customer relationships客户关系管理business philosophy经营理念satisfy consumer requirements满足消费者需求manipulate the tools of marketing操纵营销工具entice consumers to buy products诱导消费者购买产品effective marketing有效营销ideal target market理想的目标市场promote products促销产品利益最大化maximize interest产品包装the packaging of the product产品设计与生产the design and manufacturing of the product知名品牌an established brand消费产品consume a product独家经销exclusive distribution事件营销event marketing减少生产成本cut the cost of manufacturinge-commerce site 电子商务网站robust growth 强劲的增长the bubble burst 网络经济泡沫破裂launch 开业；推出（新产品）go out of business 歇业shipping 发货brand manager 品牌经理virtual test drive 虚拟试驾in-depth adsglobal powerhouse 具有全球影响力的企业beauty care 美容护肤品health care 医疗保健品home care 家用护理品Headquarters （企业）总部superior products 卓越产品UPC code 通用产品码；商品条形码编号offshore manufacturing 离岸制造outdoor billboard 户外广告牌store window display 橱窗展示logo 标识，徽标overly-branded 品牌建设过度的sub-brands 子品牌Corporate StrategiesAnsoff Growth Matrix安索夫矩阵增长Michael Porter’s three generic strategies三种基本战略Market penetration 市场渗入；行销渗透Market development市场开发Market development市场开发Diversification 多元化Consumer preference 消费者偏好Growth strategy发展策略International expansion国际扩张Joint venture合资企业Merchandising strategy铺货策略Operations strategy运营策略Shopping behavior购物行为Strategy of everyday low price每日低价策略Keep inventory to a minimum 库存最小化Leadershipeffective leadership 高效领导management practice管理实践strategic planning 战略规划mission 使命vision愿景goal （长期）目标objective （中短期）目标function 职能expense费用，支出resource 资源performance绩效insight洞察E-businesse-business models 电子商务模式reduce expenses减少开销corporate clients企业客户unsold inventory未售的存货wholesalers and retailers批发商和零售商comparison shopping比较购物buying preferences购物偏好individualized service个性化服务创造销售收入generate sales revenues简化交易程序facilitate sales transactions标价合理、高品质的电脑产品fairly priced, high-quality computer products 大量的原材料large quantities of raw materials增加购买量increase the volume of purchases与消费者建立长期的关系build long-term relationships with the customers 因特网宽带连接broadband access to the Internet信息数据库information databaseconduct business: 开展业务sales transaction: 销售，交易sales revenue: 销售收入carrying costs: 持有成本comparison shopping: 货比三家long-term relationships: 长期关系buying preference: 购买倾向Consumer behaviormarketing campaign 市场营销stem from 源于in the know 知内情的hold true for 适用于be obsessed with 痴迷于actual product实际产品consumer-driven culture消费者驱动的文化call center 客服中心global brand全球品牌local brand区域品牌needs and wants需求packaging and advertising包装与广告reel off: 一口气说出in unison: 完全一致地on the receiving end of: 遭受take revenge on: 报复。