★绝密·考试前严禁任何人翻阅全国外经贸从业人员考试国际商务英语等级考试（中级）试题册考试时间:2014年12月6日 09:30-11:30 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※考生姓名：准考证号：考点（考区）：注意事项一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡（答题纸）相应位置。

二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应位置，写在试题册上的答案一律无效。

全部答题时间为120分钟。

三、考生在答题卡上作答时，切忌超出答题区域。

如因超出区域作答导致答题卡失效，由考生个人负责。

客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作答。

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考试结束，监考员收卷后考生方可离开考场。

五、考生注意对自己的答案保密。

若被抄袭，一经发现，后果自负。

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一、客观题（本大题有60小题，每小题1分，共60分）[1-20] Listening: 20%（听力，20分）Section ADirections: In this section you will hear 5 questions．After you hear each question, read the four choices in your paper and decide which is the correct answer to the question you have heard．Each question will be read twice.1．A．Yes, I am．B．Yes, I am not．C．No, I am．D．No, I’m from the USA．2．A．Next year．B．USD$ 1,000．C．Early September．D．FOB．3．A．5%．B．100%．C．CIF．D．firm offer．4．A．I’m afraid yes．B．I’m afraid not．C．Sight L/C．D．Sight draft．5．A．For 110% of the invoice value．B．With the PICC．C．Against the insurer．D．All Risks．Section BDirections: In this section you will hear 10 statements．After you hear each statement, read the four choices in your paper and decide which one means similarly to the statement you have heard. The sections will be read twice．6．A．In the meantime, we’ll have to spend all our savings．B．In the meantime, we’ll have to tighten our belt．C．In the meantime, we’ll have to save money．D．In the meantime, we’ll have to borrow money．7．A．I need to put on my sleeves and figure out the finances．B．I need to take off my sleeves and figure out the finances．C．I need to buy the dress and figure out the finances．D．I need to get prepared and figure out the finances．8．A．The agent is billing me for everything．第1页（共12页）B．The agent is killing me for everything．C．The agent is paying the cost for everything．D．The agent is shifting the cost for everything．9．A．Your advertising campaign was a real success．B．Your advertising campaign was a real failure．C．Your advertising campaign was a real stop．D．Your advertising campaign was a real shop．10．A．You’re firing me? B．You’re hiring me?C．You’re kidding me? D．You’re pushing me?11．A．Susan stood up all night thinking about her new business．B．Susan lay up all night thinking about her new business．C．Susan was awake all night thinking about her new business．D．Susan sat up all night thinking about her new business．12．A．Are you prepared to work a dog? B．Are you prepared to work very hard?C．Are you prepared to walk like a dog? D．Are you prepared to walk a dog? 13．A．Our business plan has been made．B．Our business plan has not been made．C．Our business plan is a success．D．Our business plan is a failure．14．A．My customers will not like these products．B．My customers will not buy these products．C．My customers will not use these products．D．My customers will be quite interested in these products．15．A．I know I’ve been happy since I got fired．B．I know I’ve been unhappy since I got fired．C．I know I’ve been depressed since I got fired．D．I know I’ve been depressing since I got fired．Section CDirections:In this section you will hear 5 short conversations between two speakers. At the end of each conversation, there will be a question about what was said. After you hear a conversation and question about it, read the four choices in your paper and decide which is the correct answer to the question you have heard. Both the conversations and the questions will be read twice.第2页（共12页）16．A．A seller．B．A buyer．C．A boss．D．An employee．17．A．The packaging of the goods．B．The packing of the goods．C．The sales of the goods．D．The after-sales services of the goods．18．A．Two weeks before shipment．B．Two months before shipment．C．One month before shipment．D．A month after shipment．19．A．2%．B．5%．C．6%．D．7%．20．A．No, he doesn’t．B．Yes, he does．C．No, he does．D．Yes, he doesn’t．[21-60] Reading Comprehension: 40%（阅读理解，40分）Section ADirections: There are 10 incomplete sentences in this section．For each sentence there are four choices marked A, B, C, and D．Choose the ONE that best completes the sentence．This section totals 10 points, one point for each sentence．21．Please reply as soon as possible, the earliest shipment date and terms of payment．A．stated B．as stated C．stating D．state22．We would not give you any lower price you could place an order for more than 500 tons．A．expect B．until C．unless D．besides 23．There is a steady demand in Europe leather gloves high quality．A．for, with B．for, of C．at, with D．in, of24．We enquire glassware available export．A．for, to B．for, for C．to, for D．of, about 25．we thank you for your enquiry, we regret being unable to make you an offer for the time being．A．While B．When C．As D．Since 26．Please mark the initials of our company on the ．A．inner packing B．outer packing C．products D．boxes 27．Our strong packing will certainly help the sales of the product．A．promotional B．promotion B．promote D．promoting第3页（共12页）28．We are writing to the arrangements we made with you．A．conduct B．make C．confine D．confirm29．We are fully aware the trouble you are faced with．A．of B．in C．at D．/30．heavy commitments, we cannot accept any fresh orders．A．Since B．Because C．Owing to D．AsSection BDirections: There are 15 blanks in the following letter．You are required to choose the best one from the given four choices marked A, B, C, and D．This section totals 15points, one point for each第4页（共12页）31.A．in B．of C．on D．by32.A．for B．of C．at D．in33.A．in B．by C．on D．of34.A．on B．of C．in D．to35.A．in B．from C．on D．by36.A．at B．to C．via D．in37.A．to B．in C．with D．out38.A．at B．in C．on D．by39.A．or B．but C．in D．nor40.A．on B．for C．at D．to41.A．farther B．far C．further D．fur42.A．by B．with C．about D．for43.A．charge B．change C．cost D．bear44.A．over B．out C．than D．through45.A．think B．consider C．give D．takeSection CDirections: There are two passages in this section．Each passage is followed by some questions or unfinished statements．For each of them there are four choices marked A, B, C, and D．You should decide on the best choice．This section totals 15 points, one point for each question．Questions 46 to 55 are based on the following passage．1Next month Procter & Gamble, which has for some time been reaching Hispanic consumers through brands such as Gain, the laundry detergent, will go a step further in its efforts to woo Lainos．When Tide Tropical Clean hits the shelves, it will be promoted with the usual multi-media advertising campaigns．However, what distinguishes this new product from others is the fact that the products itself has been shaped with the Latino market in mind．An important element of this is the detergent’s smell．‘Fifty-seven percent of Hispanics describe themselves as active scent seekers,’says Mauricio Troncoso, marketing director of P&G’s multicultural business development unit．‘And this is just the hard data．When you try to quantify what it means, you would be surprised how strong a scent needs to be considered as第5页（共12页）really strong. ’2Unilever Bestfoods also hopes to seduce Latino consumers, encouraging them to ‘enamorelos con Ragu’ (fall in love with Ragu) through the pasta sauce brand’s first television ad campaign, launched last month, aimed at US Hispanics．Shot in Argentina, the ads tell the story of how a family falls in love with Ragu．3With a Hispanic population rapidly heading towards 40m, the increase in numbers is matched by a sharp rise in Latino spending power．In addition, it seems that Latinos may be more responsive to advertising than other groups．A Nielsen Media Research study released this month found that Spanish-language television viewers pay more attention to commercials and are more likely to base their purchasing decisions on advertisements than other US consumers．4But while the Hispanic community may represent an appealing target for advertisers, it is by no means a uniform one．American Latinos represent a highly diverse population –the word ‘Hispanic’ is an ethic category, rather than a racial group, that can refer to people whose origins range from Mexican and Puerto Rican to Cuban and Argentineans．5Marketers also need to take into account differences between first-generation and second-generation Hispanics．‘As an advertiser, it is important to be aware of and sensitive to these differences and what they mean from a strategy and communications perspective,’ says Susan Wayne, Executive Vic-President of marketing at Old Navy, the clothing retailer that is part of the Gap group．Recognition of this fact was what last November prompted Old Navy to create its first Spanish-language TV campaigns．‘We know from out research that we had a stronger emotional connection with our Hispanic customers who were very integrated in American culture．But we also found out that we were not speaking to Hispanics who are predominantly Spanish-speaking and who are more comfortable with Hispanic culture,’says Ms Wayne．Questions 46 – 49 are based on the headings of the five paragraphs．Choose a possible heading for paragraphs 2 – 5．第6页（共12页）46．(paragraph 2) 47．(paragraph 3)48．(paragraph 4) 49．(paragraph 5)A．US Hispanics and their reaction to advertising．B．Differences between generations of US Hispanics．C．The non-uniformity of US Hispanics．D．Hispanics and the campaign for Ragu pasta sauce．50．In line 2of paragraph 1, the word “woo” in the sentence‘… will go a step further in its efforts to woo Latinos．’means ．A．put off B．attract C．find D．optimize51．In line 3 of paragraph 1, the expression “hits the shelves” in the sentence‘When Tide Tropical Clean hits the shelves’means ．A．becomes unavailable B．becomes availableC．becomes unsuccessful D．becomes successful52．In line 4 of paragraph 1,‘…what distinguishes this new product from others…’means ．A．… what makes this new product the same as othersB．… what makes this new product different from othersC．… what makes this new product better than othersD．… what makes this new product inferior to others53．In line 5 of paragraph 1, the word “shaped”in the sentence‘…the product itself has been shaped with Latino market in mind．’means ．A．sold B．formed C．developed D．bought 54．In line 9 of paragraph 1, the word “quantify” in the sentence‘When you try to quantify what it means．’means ．A．meter B．metrics C．measure D．guess 55．What is the key message of the article? Choose the best alternative．Marketers in the US must remember that the Hispanic community …A．dislikes strong perfumes．B．prefers TV advertising to be filmed in Spanish-speaking countries．C．contains sub-groups with different attitudes．第7页（共12页）D．bases all their purchases on advertising．Questions 56 to 60 are based on the following passage．1First impressions are often lasting ones．Indeed, if you play your cards right, you can enjoy the benefits of what is called “halo effect．” This means that if you are viewed posi tively within the critical first four minutes, the person you have met will likely assume everything you do is positive．2Four minutes! Studies tell us that’s the critical period in which impressions are formed by someone we’ve just met．People tend to focus on what they see (dress, eye contact, movement), on what they hear (how fast or slowly we talk, our voice, tone and volume), and on our actual words．3Most employers believe that those who look as if they care about themselves are more likely to care about their jobs．We know “It’s what’s inside that counts,” but research shows that physically attractive people are generally perceived by employers as more intelligent, likable and believable．4Here’s how to make those critical four minutes count:5First, look your best．It signals success．Studies have linked clothing consciousness to high self-respect and job satisfaction．Second, monitor your body language．How you move and gesture will greatly influence an interviewer’s first impression of you．Third, say what you mean．Your goal is to show confidence and be believed．Hold that favorable first impression by making your words consistent with your body language and appearance．Finally, there is a matter of how you speak．Any professional voice coach will tell you that you can learn to sound more relaxed, more assertive and more confident．56．If you want to benefit from the so-called “halo-effect”, you have to learn how to ．A．create a lasting impression B．act as if you were playing cardsC．make the first impression right D．be critical within the first four minutes第8页（共12页）57．When people meet you for the first time, they will ．A．notice all your behaviors B．listen to you patientlyC．try to avoid eye-contact with you D．act as friendly as possible58．What kind of person is likely to be accepted by the employer?A．One who is physically excellent．B．One who is capable of talking．C．One who is fairly modest．D．One who cares about oneself．59．In the sentence “It’s what’s inside that counts,” (Line 2, Para. 3) what does the word “count s”mean?A．Do calculation．B．Be important．C．Take into consideration D．Make a conclusion60．Which of the following could probably be the title of this passage?A．The Deepest Impression．B．Be More Confident．C．The Attractive Four Minutes．D．How to Impress Interviewers．★答题卡空间有限，以下部分请注意控制答题篇幅。