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• Packaging serves many purposes. • First, it holds the product. • Products must be contained so that they can be moved from one place to another conveniently. • Without packaging, products will spill, scatter or be lost. • Packaging also plays an important role in protecting the product. • Package is designed to ensure that the product reaches consumers in good condition. • With packaging, the product can be protected during transport and distribution.
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• Today my topic is “Why do we package our products ”./Today I’d like to talk about why we package our products. In my opinion, there are three reasons for packaging our products. First…. Packages also…. Furthermore, • So, it is really important to…
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• When meeting old or new customers or business partners, people seldom get directly down to business after exchanging greetings because that might be thought too business like, cold and abrupt. Both parties need a bit warming-up. • So they resort to small talk, talking about impersonal topics such as weather, food, local impression, etc.，among which, the safest and most popular topic is weather. People like talking about weather for it offends nobody, yet it affects everybody’s life. It is of great concern to business people who travel a lot. Whenever they come to a new place, the first thing they notice is the weather difference. 10
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• Today, I’d like to say something about small talk and its importance. • As we know, when meeting…, people seldom…. So they resort to small talk. … But… • Therefore….
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Байду номын сангаас
• 9. How do we promote new products?
– By advertising – By attending a trade fair – By using discount, free offer or gifts in selling
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• We can take three means to promote new products. • Firstly, we can use advertising on different media. • Advertising tells the audience what the product is, its features and its location of sale. In addition, it tells the product’s difference from other competitive products. Therefore, it can persuade consumers who never used the product before to try using it. • Secondly, we can attend a right trade fair to launch our new products.
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• To select a type of transport involves a few factors, such as type of goods, time and costs. • Transporting goods by sea is commonly chosen to send goods to foreign countries. Generally speaking, it is less expensive than by air. If the goods are in large quantity or very heavy, transporting by sea is a good choice. But it takes more time. So, a businessman should take the delivery time into consideration.
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• Transporting goods by air is a good choice when speed is required. It’s much faster than any other type of transport. It’s a perfect choice for perishable goods. But it is expensive. So, it is not suitable for goods in large quantity. • Transporting goods by rail is commonly chosen for sending goods to a neighbor country where there are no harbors. The goods are usually livestock, timber, farm products, etc. It’s economical.
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• 2. What do you consider when you choose a delivery company?
– Speed of service – Reputation – cost
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• Today I’d like to talk about how to choose a delivery company. In my opinion, there are three things we have to consider when choosing a delivery company. First, the speed of delivery. As is well known, in a business world today, time is money. We need speed to give us efficiency and money. On the other hand, speed delivery in some way ensures safety. Nobody wants his valuable goods to be delayed on the way for…
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• It can be free from heat and cold, moisture, breakage and other damages. • It keeps the product in good quality and safety. • Packaging helps to sell the product. • Beautiful package makes the product more attractive and encourage purchases. • The attractive color, shape, design of the package may arouse consumers’ interest and push them to make a decision to buy. • Furthermore, the information contained on the package tells consumers what the product is and how to use it.
Speaking Test
口 试
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• Section A • 1. Why do we package our products?
– To hold the products – To protect the products from damages – To help sell the products
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• 3. Why and how do people proceed with small talk after exchanging greetings in a business circumstance?
– Function of small talk – Proper topics for small talk – Improper topics for small talk.