Drafter: Approved by Teaching Team Leader:
Approved by Dean:
Course Name: Entrepreneurship management
Course Code:
Applicable Level (Undergraduates/ Junior college students):Undergraduates
Total Credit Hours:32 Credits: 2 Lecture Hours: 16 Computer Hours: 16 Experiment Hours:0
Way of Assessment: Write a report
Proportion of Result Evaluation: Regular Grades（including result of mid-term exam）40 %+Result of Final 60 %
Course Description: This course is a public elective courses opened in the background of the current national advocacy "people business". Its pilot course are "microeconomics", "Marketing" and etc., teaching purpose of this course is to improve students' understanding of the business community , the market environment and entrepreneurship, to improve students’ adaptability of joining the society and ability of entrepreneurship after graduation.
Pre-Course:"Micro economics", "marketing"
Applicable Major:Undergraduates of Marketing, business administration, etc.
Leading Teachers:
Teaching Material:丁栋虹.创业管理[M] .清华大学出版社，2011.9
Main Reference Books:
1. （瑞士）亚历山大•奥斯特瓦德．商业模式新生代．北京：机械工业出版社，2011.8
2. 阳飞扬. 从零开始学创业[M]. 中国华侨出版社，2011.10
3. （美）本•霍洛维茨. 创业维艰:如何完成比难更难的事[M]. 中信出版社,2015.2
4. （美）莱斯. 精益创业[M]. 中信出版社,2012.8。