顺德职业技术学院-----14高职英语A4班
Team member：Poly /李晓君 Apple/莫琳萍 Vicky/江静雯 Purple/ 刘紫琪
Eleven/叶丽云 Linda/吴小玲 Selina/ 叶晓艺
Chanel basic information
1.The History of the company
• Logo: double C ‘ CoCo Chanel ‘ CoCo Chanel unique attraction ： • unique attraction ： brief, graceful, brief, graceful, black and white black and white core values: “Popular transient, style is eternal.”
• year of foundation: in 1910 place of foundation: • in Paris .France
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History of Chanel
In 1910, a millinery shop in Paris
In 1921,first perfume Chanel NO.5 In the second world war ,she closed the couture house In 1954,reback haute couture In 1955,the 2.55 bag.（date of its creation）
She says.
A girl should be two things: classy and fabulous. 每个女孩都该做到两点：有品位并光芒四射。 Fashion passes, style. remains. 时尚会过去，但风格永存 Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity. 有些人认为奢侈的反义词是贫穷。事实上不是这样。奢侈的反义词是粗俗。 I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it. 我爱奢侈。奢侈并不意味着贵重与装饰华丽，奢侈就是屏除粗俗。粗俗是我们语 言中最丑的一个词。我从事设计就是为了对抗粗俗。 Innovation! One cannot be forever innovating. I want to create classics. 创造！人不能永远创造。我想做的是制作经典。 A woman who doesn't wear perfume has no future. 不用香水的女人没有未来。
In 1957,received the Fashion Oscar
In 1971,Coco Chanel died
•
பைடு நூலகம்
，

Company Logo
Chanel
Karl Largerfeld
the chief designer from 1983 to now
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fashion
fashion
unfashionable
Fashion passes, style remains.
——Gobrielle Chanel
Products & Services
• Design philosophy (理念) • Other brands do not have, we have. Other brands have, we have the better one. （人无我有，人有我优） • Fashion passes, style. remains. （时尚会过去，但风格会永存） • Targeting and positioning Rich people, leisure consuming Position rare, art, graceful
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The Classic Products
in 1955 2.55 bag
in 1957 Two-tone Shoes
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Chanel
Is a style.
Thank you
---by faitn
Company Background
• Kind of company: Comprehensive management of Transnational Corporations • company’s headquarters: • in Rue Cambon no.31 Paris • registered office: • in France • Employees: • more than 10001 employees all over the world • Reputation: • 1.the second largest private sector energy corporation • 2.In 2008 Forbes the sixth largest company • 3.In2008 Fortune magazine the third-largest corporation
pany background
3.Products and services

Company Logo
Chanel basic information
• Founder and the chief designer： • Gabrielle Bonheur Chanel/Coco Chanel （from 1910-1971 ）
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Chanel production
Mainly Service for lady
• • • • • • Dress Clothes Makeup Perfume Handbag Shoses
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The Classic Products
in 1921 Chanel no.5
in 1926 Little Black Dress
Chanel basic information Logo: double C

Company Logo
bac
Innovation! One cannot be forever innovating. I want to create classics.
创造！人不能永远创造。 我想做的是制作经典。