3. Now, I’d like to run through our targets for the coming year, market by market, starting with what is for us, in the home market nest year we expect a three percent increase in total sales, giving us about twenty percent of the market as opposed to a projected seven percent in North America. The Middle East continues to be our most profitable area of operations and for next year we predict a pre-tax profit of two billion dollars.
experiences. 我们在继续发展新业务之前应该把这 些成功经验推广开去。
Sight Interpretation
1. Well, we entered the Chinese market in 2000. We set the goal of becoming the leading brand in China and achieving a market share above 15% within ten years. Many other firms were establishing plants in Yangtze River Delta at that time, but we established a plant at Pearl River Delta. Having a correct marketing strategy and nonstop effort has made us the leading brand in China.
7. Multilevel marketing is a huge business. In 2019 direct selling (the vast majority of it through multilevel marketing) by around 16m distributors generated sales of almost $30 billion in America. Worldwide, some 92m distributors grossed $154 billion, according to the Direct Selling Association, an industry group.
5. American manufacturing employment peaked in 1979 and has been generally falling since. This was mostly because of rising productivity; but it also reflected the steady loss of domestic market share to foreign imports, especially from China. Some now wonder if those trends have stopped. Mr. Winzeler points to announcements of Japanese and German companies opening plants in America.
答案
6. Undaunted, Yum! says “it is full steam ahead” for further investments in China. It is launching a marketing campaign to build on its “cool, hip” brands. It is pushing its suppliers to improve quality. Given its clever efforts to cater to local tastes (menus offer congee and egg tarts) and its successful recovery from the SARS crisis, it品制造商 毛利
Vocabulary preview
reciprocity recycling of packaging response strategies retail outlets retail sales retailer
利益互惠 包装回收（利用） 反应策略 零售店
答案：
4. As we all know, of all the advertising media, TV has sound, movement and color and attracts a large number of TV viewers. And people can see the real thing, but it’s very expensive.
答案：
5.美国制造业就业率 1979 年达到顶峰，此后 整体下降。多半是由于生产率提高了；但 同时也反映着国内市场份额逐步减少，让 步于主要来自中国的国外进口市场。一些 人担忧，这种趋势可能还在继续。温茨勒 举出了日本和德国公司宣布在美国建工厂 的实例。
6.百胜毫不气馁地说：公司要“全力以赴” 加大在中国的投资。一方面，在开展市场 营销活动的基础上打造“酷，时髦”的品 牌。另一方面，督促供应商提高质量。百 胜的努力很巧妙，迎合了当地人的口味 （菜单提供粥 ，蛋挞）；曾成功地从 SARS危机中复苏。鉴于此，它应该会出现 反弹。
我们发现越来越多的人购买我们的产 品，因为我们的价格最低。
We find more and more people are buying our products, because we offer the lowest price.
你们需要开展一次大的广告攻势，以 建立你们的品牌。
You should have to run a good advertising campaign so that you can build up your brand.
market research
市场研究
market segmentation 市场细分
market share
市场份额
market targeting
目标市场选择
marketing control
营销控制
Vocabulary preview
exclusive dealing exclusive distribution financing goods producers gross profit
Our board of directors has approved your proposal for the establishment of a
joint venture in Shanghai. 我方董事会已经批准了你们公司上海 建立合资企业的建议。
Before we move on to new business, we should expand on those successful
答案：
3.现在，我想按市场逐个过目明年的销售目 标，当然从我们的国内市场开始，在明年 国内市场上，我们期待总销售额增加3%， 这样我们就会占领20%的国内市场，而在 北美我们预计要拿到7%的市场份额。中东 将继续成为我们最能活力的地区，我们预 计明年税前利润将会达到20亿美元。
4. 众所周知，在所有广告媒体中，电视集 声音、动感和色彩于一身，能够吸引大量 的电视观众，而且观众能看到实物，但是 它也是非常昂贵的。
零售额 零售商
Vocabulary preview
sales analysis by customer 顾客销售分析
sales analysis by order size 订货规模的销 售分析
sales analysis by product 产品销售分析
sales analysis by territory 区域销售分析
It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves.
Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management.
如果贵公司想在市场不景气的时候增 加销量的话，就必须降价。
If you want to increase sales in such a weak market, you will have too lower your prices.
The success or failure of a new product is directly related to the development and the marketing of the product. 推出一款新产品的成败关键在于对该 产品的开发和市场开拓的工作。
答案
2. The Chinese market has become larger in scale and shows a continuous, upward trend. No one doubts the fact that China is becoming the fastest-growing as well as huge market in the world, and has become the largest consumer of televisions, refrigerators, and mobile phones. Housing, private cars and domestic and outbound tourism have become the highlights of consumption.