Forecasting and Speed of Response


McDonald’s plays a large part in its communities, and the company is constantly searching for new ways to get involved or help the environment. The company also tries to project future needs to lessen the impact that its business has on its communities. McDonald’s is able to quickly respond to its communities’ needs and wants:

Corporate Social Responsibility

McDonald’s goes green:
Since 2000, the company has opened up multiple “green” restaurants. Rebuilding restaurants with a more innovative and efficient design that will reduce the use of water and energy. Enhancing its packaging – 82% of its packaging is made from renewable resources “Closed Loop Hierarchy for Packaging and Waste”

Corporate Social Responsibility

McDonald’s is…healthy?
Three aspects involved: provide consumer-friendly nutrition information, bring consumers high-quality choices, and communicate responsibly Offer salads, wraps, smaller portions and healthier sides. Zero grams of Trans fat in fried foods. Can find all of the nutrition information on the Web. Also implementing a new packaging design where the nutrition information will be placed on the wrapper. Strengthening its Global Children’s

Corporate Social Responsibility

Quality every step of the way:
Takes great prudence to ensure that every aspect of the supply chain positively contributes to the safety, quality and availability of its products. Uses a Social Accountability program to uphold its strict standards for its suppliers. Not afraid to leverage its size and influence to raise questions about the suppliers’ methods and to encourage improvement in their practices.
McDonald’s
Overview


Analyzed McDonald’s and its three competitors, YUM! Brands, Burger King and Wendy’s, to assess the company’s standing in the industry. Focused on the key company characteristics, its financial situation, each company’s organizational flexibility and culture, strategies used, and their ability to be able to compete in today’s market and economy.
Corporate Social Responsibility

Has become a way of doing business. Understand that they must deliver responsible food to its consumers.
How it serves food. Where the food comes from. What people want from it. Therefore, the company works closely with its suppliers, franchisees and employees to ensure products are safely delivered to consumers.

Marketing Guidelines
Corporate Social Responsibility

McDonald’s makes its presence known:

Gets involved with its communities in four ways:
Ronald McDonald House Sponsorships Owner/Operator Involvement Disaster Relief