范文：Electronic business profit model analysisAbstract:With the development of social economy, the technology innovation of the Internet, electronic commerce develops the market, expand their business, promote the mainstream means of trade. Althoughe-commerce can be divided into B2B, B2C, C2C according to the transaction object such as a variety of patterns, but on the whole industry B2B e-commerce has become the subject of e-commerce market. From the point of our domestic, despite a late start, but the B2B is the most profitable mode of electronic commerce, healthy development of B2B e-commerce can also be about e-commerce process is the key.Based on the sustained profitability of China under the background of the search engine market, for the world's largest Chinese search engine, baidu e-commerce profit model is analyzed, and pointed out problems existing in baidu profit model, at the same time introduces the baidu new profit model.【key words 】: B, e-commerce, profit model, baidu search engineBody:A. Continue profit mode of Chinese search engine marketChina's e-commerce development is restricted by the profit pattern of a big problem. Search engine as a domestic one of the most promising profit pattern, has totally changed people's way of life, more and more attention by people. Search engine at the same time in the face of personal and corporate customers, Internet users need to balancing the needs of the two groups.The current search engines generally follow and adopt profit pattern is as follows:Bidding: when people search, can input the corresponding keywords, keyword enterprise through bidding, can make people more likely to be found, is to search the main source of income.Online advertising: in a proper to join in the search keyword advertising business, both for enterprise customers to provide effective way of network marketing, also can bring main source of revenue for search engines.Search marketing: rely on to provide the user experience to attract popularity, collecting eyeballs, have enough after user traffic, then the advertisement to the user, in order to charge customers. The higher the user traffic, the greater the value of advertising.2. The world's largest Chinese search engine, baidu e-commerce profit model(a) the success of baidu in the search field of several factors:(1) good technical barriers(2) a strong cognitive users(3) the higher the user switching costs(4) a strong distribution channel(2) the baidu website profit pattern1. The search engineAs the pioneers of China Chinese search engine baidu. Has been more and more in the online form a brand, Internet users use baidu has become a habit, and this kind of online habits in a short period of time is difficult to change by other factors.First, increase user viscosity, promote search serviceItself is the search engine baidu, no doubt, through baidu space integration baidu's search service, convenient in baidu space users at the same time, can contribute to the flow of search service. Baidu to achieve the win-win.Second, found that users advantage, build B2C and C2C platform2. Enterprises biddingBaidu decided from the background to the fore, set up their own websites, and adopt the new profit model -- the bidding of the enterprise.The charge to the enterprise, make its priorities on any possible search page, this can help potential customers direct access to enterprise website, increase the possibility of win new customers. Baidu's competitive ranking service, make the network marketing industry has a huge change. Has become enterprises to carry out the network marketing of one of the first mode.This is a network for media advertising model. Baidu is utilization rate reached more than 80% of Internet users in China, because most Internet users through search engines to find the information they want. And enterprise's first priority is to make a profit, so to get publicity by advertising, so we all hope that through the network advertising to reduce the cost. So baidu successfully launched an online advertising form, this let more enterprises will cost into the network, so that the company get more profit!(3) a few of the features of baidu service1. Baidu search hidden profit patternHidden baidu search is a free network favorites, help you efficiently collect, sort out all kinds of web pages, documents, etc. Various kinds of network resources. Use baidu account, enjoy the baidu search to hide the personalized favorites service for you. You can log in to "my collection" anytime and anywhere.(1) of baidu search several big functionsFree to view and share of search page: enter "my collection", you can quickly find a collection of web pages. Even if failure also can find through the "snapshot" page. Your exclusive collection of domain name for "/ your user name," public collection of web pages, you can optionally be worthy of the name search expertsRandomly select add collection tools: browser quick links to search hidden, the right mouse button shortcut tool, baidu search (quick addDiverse collection service: full-text search, fast search, web snapshot, easy and quick, sharing resources2. Baidu profit pattern of the communityOnline community is to use the network to establish a complete network of social relations, which makes the network community has a very rich product line. This is a "with a little round" Internet "enclosure movement".(1) a few of the features of baidu community services's largest Chinese search game community: network game for the first stop of the value of the network game, network game industry have so a word "2 million, 2 million to promote". So as network advertisers to network game maker of business, it must be a one-way ticket. "Baidu" menof baidu other products quickly gathered popularity, form the relatively concentrated group of high value, so as to attract other businesses to advertise or other cooperation.One of the world's largest Chinese communities: according to the definition of Web 2.0 development trend nowadays, post bar is a completely user-driven Web services, emphasis on the user's independent participation, synergy creation and sharing, it is because of these features, baidu post bar to to its the most widely discussed topics (based on keywords), brought together a variety of interest groups to communicate.Theme community: baidu post bar is a theme based on keywords communication community; It closely integrated with the search, accurately grasp the user demand, by the user to enter the keywords, automatically generated discussion area, users can participate in communication, immediately issued for the information about your topic of interest that you have and idea. This means that if a user is interested in a subject, so he immediately on baidu post bar can establish corresponding discussion area.Interactive search platform based on search: baidu know is an interactive quizzes, sharing platform based on search and everybody used to search service is different, "baidu know" is not directly query the content already exists in the Internet, but according to the specific needs of the users themselves problems are put forward, through the integral incentives to other users, to create the answer. At the same time, the answers to these questions and will further as search results, provided to other users with similar questions, achieve the result of sharing knowledge. Is the biggest characteristic of baidu knows, and the perfect combination of search engines, let users have tacit knowledge into explicit knowledge, the user is baidu know the content of the user, is the creator of baidu know at the same time, here the accumulated knowledge data can be reflected in the search results. Through the interaction of the user and search engine, search engine guidelines. Baidu knows of search engine function can also be regarded as a supplement, let the user in mind tacit knowledge into explicit knowledge, through to the answer of precipitation and organization form new information database, in which information can be further retrieval and utilization by the user. This means that the user is not only the search engine's users, but also the creator. Baidu know that can be said to be the search engine of relying too much on technology of a kind of human nature.Open Internet encyclopedia: baidu encyclopedia, a netizens co-authored open Internet encyclopedia, everyone is free to access and participate in the writing and editing, share and dedicate their knowledge knowledge, all people will be the common writing into a full encyclopedia, update and make it perfect. Baidu encyclopedia spirit of equality, cooperation, share the spirit of the Internet, advocating everyone is equal before the Internet, all people work together to write an encyclopedia, let the knowledge in certain technical rules and cultural context to the combination and development; It provides users with a creative network platform, emphasis on user participation and dedication spirit, fully mobilize grassroots people power, funnel hundreds of millions of users mind wisdom, and actively communicate and share, at the same time with the perfect combination of search engines, from different levels to meet the demand of information to the user. Users can use baidu encyclopedia, for autonomous learning growth knowledge, can also be involved in programming of share the wisdom, will mind of tacit knowledge to organization, perfecting humanity's common open accumulating knowledge base; Baidu wikipedia and baidu post bar, baidu know trinity services, to build a complete system of knowledge search, become the beneficial supplement of the web searches, can better improve the user's search experience.3. Baidu what make money(1) the theme baidu promotionBaidu union theme promotion can analyze your web page content, and will be the most relevant to the theme of baidu bidding word chain dropping to the corresponding page of the website, to promote the customer and maximize the benefit of website owners with advertising. Web site users by clicking on the capacity for revenue generated, the website owners can get the corresponding commission from baidu.Baidu union is the theme promotion offer for text links are pertinent to the topic content pages, users can obtain more valuable information, so as to improve the user experience.Baidu is the largest bidding promotion service provider in China, has a mature promotion service management system and rich experience of bidding, distribution in each industry of a large number of trusted promotion customer resources, to make your website share with baidu bidding income at the same time, get more long-term development.Relying on baidu's strong technical strength, can provide detailed traffic for your website baidu click statistics, such as allowing you to learn more about the behavior of users.(2) the baidu promotion of cooperationBaidu alliance cooperation promotion is geared to the needs of each big web site baidu company launched a new type of partnership. After each website owners apply for membership of cooperative promotion, product code on the page, the web site users to pay order for products or services, web site can share of baidu cooperative extension into income.Baidu to promote the cooperation business is mature and industry promotion customer partnerships, union members and users of the service to our customers, has a strong technical backing, provides a wealth of product style, to provide users with the most wonderful experience.As the world's best Internet listed company, the country's largest union system, baidu union for many years of good faith service and reliable reputation is the gold-lettered signboard, choose to cooperate with baidu will greatly enhance the brand and reputation of your site(3) the baidu software cooperation businessBaidu launched software cooperation business, as long as you are a software author, has a its own software, with baidu search (bound, after installation (baidu users, click search (search for promotions, software authors get baidu bid revenue sharing. Home, the vast majority of Internet users reputation good software, chose the cooperating with baidu, not only received from the brand to the income of the overall value-added, also has realized the close combination of function and its own search.Baidu is the largest bidding promotion service provider in China, has a mature for marketing management system and rich experience, distribution in each industry of a large number of trusted promotion customer resources, to make your website share with baidu bidding income at the same time, get more long-term development.Baidu's strong technology development strength, can guarantee the performance of software products for the user the escalating, perfect functions of products can be rich user experience.Baidu is the world famous Internet company, enjoying high reputation in the industry, cooperate with baidu can greatly enhance your brand value.(4) the baidu site searchBaidu site search service is baidu union launched a free service. Website owners through the baidu search box code into any web page, and can provide site search functions to its users. The user use baidu search results page of Chinese web search technology in addition to providing users with relevant results, can also according to user's search keywords that show the most relevant bidding baidu promotion content, and thus income for website owners. This is baidu union site search and the difference between baidu web search service.3. The problems existing in the baidu profit model1. Click fraud problems unresolved.The challenges from the customer against baidu bidding business is crucial triggered by "invalid clicks" increase customer pay problem, so the nature of the problem is to solve the problem of the search engine marketing effect can assess, therefore "comprehensive ranking index" and cannot solve the challenges from the customers, especially for those who rely on search engine marketing Internet site, so will cause certain influence to income.2. Facing to integrate agent and direct selling pressure of two modes.Baidu with direct instead of Beijing distributors, wants to increase competitiveness in key areas, from the agency to direct marketing, in a certain can improve customer satisfaction, but due to the direct selling team need time to convert and follow up the customer, so active customer number in the short term by impact.The profit pattern of a singleClose to 98% of their income in baidu's revenues are dependent on the single mode of search engines income, it is very important in, because there is no a structure model of a single company can always maintain high growth, this is rule.The disadvantages of bidding enterpriseOpen three search engine Google, baidu, yahoo, respectively input search keyword "computer", Google showed only home page is the first commercial paid advertising, yahoo's search results show that the first page of no more than four commercial advertising, baidu's search results show that the first page and second page are all bidding business results. In the long term, individual users how to choose, corporate clients and how to choose, believe time will give a fair evaluation. Search engine providers must understand, who is the basis of their survival? Instead of corporate customers, individual users. If a search engine does not have the personal user, which the customer is willing to pay for advertising it? For the crazy pursuit of short-term profits, excessive cater to corporate clients and ignore the use of the individual user experience, is the only can hold search the feast of the last supper.4. Baidu new profit model1. Baidu is declared in "accurate search", "accurate advertising""Accurate advertising" means relying on the "accurate search" for the user's search, browse, speech online activities such as to determine the spending power of Internet users, register point-to-point advertising for someone.2. Baidu one hundred generations to establish strategic cooperationMarked the Internet industry and the music companies to find a win-win business model, for the development of the global digital music provides a landmark template. "Generation of baidu to use all of its one hundred mandarin songs, free demo on baidu's MP3 search for Internet users, and one hundred generation and baidu will be divided into by the sponsors who advertise on. At the same time, the two sides also pledged to further explore ad-supported free music download mode. From baidu MP3 download solving copyright experience, baidu service for copyright providing advertising space and ranking, baidu can enjoy service to provide users with song search for free download.3. The digital content of strategy of baidu winds have from entertainment to the antivirus software.Baidu collection six antivirus vendor McAfee, trend of science and technology, Dr. Ann, and domestic manufacturers kingsoft antivirus, jiangmin science and technology, laboratory Ann day, launched baidu online anti-virus service. Baidu online antivirus already think good profit model. Mainly through the user pay baidu COINS to buy online services4. Baidu announced a full update baidu, film and television serviceBaidu free, huge, high-quality search and see the video show broadcast, baidu users can now through the baidu "interactive TV" on-demand video show, free online and real time appreciation of film and television, music and entertainment content. And Kings will form a winner-take-all situation, professional video website survival will be even more difficult.Conclusion:Through to the world's largest Chinese search engine, baidu e-commerce mode profits analysis, points out the problems existing in baidu profit model, at the same time introduces the baidu new profit model. I think baidu should improve to solve the problems of the click fraud. After all, with the rapid development of Internet, more and more Internet users will gradually become rich search experience, for baidu search click fraud will be more and more, on the contrary, Google and yahoo small amounts of the bidding and no click fraud will be more and more get the favour of Internet users, and baidu will gradually lost competitiveness in this area, and is likely to be kicked out.In addition, baidu is facing to integrate agent and direct selling pressure of two kinds of patterns are more and more heavy. In the third quarter of 2006 with direct instead of Beijing distributors, baidu wants to increase competitiveness in key areas. 4 2006 degrees, baidu's active users for 108000 households, only 5.9% growth in the third quarter of 2006, the lowest quarterly growth for the year. From the agency to direct marketing, in a certain can improve customer satisfaction, but due to the direct selling team need time to convert and follow up the customer, so active customers in the short term by certain influence. So baidu need to balance in the channel management channels and the proportion of direct selling, cooperation to expand the market scale. Including establishing normal channel sales order, the standard channel operation, the agent system, pay attention to long-term cooperation with channels, such as agent and share options, form a community of interests.References:【1 】Wen Hao, the electronic commerce economic profit pattern, guangxi electric power, 2002 (8) : 54-55[2] guo xiaochuan, tea, the enterprise profit model based on knowledge and network, fudan journal, 2003 (5) : 64-66[3] Zhou Jie, consistently profitable search engine market, journal of shandong, 2005 (4) : 34 and 35[4] Timmers. Business Models for Electronic Markets. Journal on Electronic[5] Kevin Kelly, the New Rules for the New pa. Seminar on e - business. IBM Corporation, July1999电子商务盈利模式分析摘要：随着社会经济的发展，因特网等技术的创新，电子商务成为开拓市场、拓展业务、促进贸易的主流手段。