Chanel
Is a style.
Thank you
Bye bye
---Julia
The Key Success Factors of Chanel
1,Maintaining its consistent concise style and delicate work.and also pay attention to develop different kinds of products. 2,Consumer Group;having a stable income ,high-level consumers. 3,With the power of the media and through the Hollywood to promote their product image. 4,Noble advertising image.
Double C:
you can find double C design in every products , like clothing and bags. Double C design is the spiritual symbol of chanel fans.
Rhombus space line:
Chanel:4P Marketing strategies
PRODUCT:
Product line : clothing(haute couture and ready-to-wear) ,bags ,shoes and hats ,perfume ,jewelry ,glasses ,makeup ,watch etc. Product design: double C, Rhombus space line, camellia flower, white and black. Product’s quality: high-end product ,its quality is delicate ,noble ,high-quality , high-cost .
She says.
A girl should be two things: classy and fabulous. 每个女孩都该做到两点：有品位并光芒四射。 Fashion passes, style. remains. 时尚会过去，但风格永存 Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity. 有些人认为奢侈的反义词是贫穷。事实上不是这样。奢侈的反义词是粗俗。 I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it. 我爱奢侈。奢侈并不意味着贵重与装饰华丽，奢侈就是屏除粗俗。粗俗是我们语言中最 丑的一个词。我从事设计就是为了对抗粗俗。 Innovation! One cannot be forever innovating. I want to create classics. 创造！人不能永远创造。我想做的是制作经典。 A woman who doesn't wear perfume has no future. 不用香水的女人没有未来。
Camellia flower:
Chanel is having eyes only for Camellia flower, It has already been the national flower of the chanel kingdom.
White and Black:
The color of white and black can highlight the beauty of women.
Chief Designer:
Karl Lagerfeld（卡尔· 拉格斐尔 德-时装界的凯撒大 帝)Lafayette(老佛爷）
1.Shop window 2.Cashier desk 3.Boutique Showcase 4.Resting area 5.Fitting room 6.Space showcase
PROMOTION:
Advertising: based on magazine advertising and television advertising. Such as Vogue ,Elle. Celebrity endorsement: Most of the celebrity endorsers are come from Hollywood and European royal , they all have an elegant ,noble and unique temperament(气质），such as Greta Garbo(葛丽泰嘉宝Hollywood),Ingrid Bergman （英格丽褒曼）, Elizabeth Taylor（伊丽莎白泰勒） ,Princess Diana（戴安娜王妃）, Morocco Carolyn princess（摩洛哥卡洛琳公主）and Nicole Kidman(妮可基德曼 now chanel NO.5）. Fashion Show : Annual Fashion Show are leading the trend of High-fashion. Movie :COCO Chanel directed by Christian Duguay was showed in Europe in 2008.
The stereoscopic rhombus space line is also a sign of coco chanel,It is constantly being used in new clothing and leather goods,then it is used to watch design,especially the series of matelassee.
Welcome to the Chanel party!!
Chanel COCO
The founder of Chanel:
Gabrielle Chanel(加 布瑞拉. 夏奈尔） was born in France‘s A971.
In 1910,Chanel opened a millinery shop in paris. In 1921,she introduced the first perfume Chanel NO.5. In the second world war ,she closed the couture house. In1954, Chanel re-opened the couture house. In 1955, Chanel introduced the quilted bag. Chanel launched her first eaude toilette for men. In 1957, received the Fashion Oscar. In 1971, Coco Chanel died.
PLACE:
Chanel has boutique in different countries in the world, The location are located in busy business circles and senior department store , and different products have different place ,such as china , the series of chanel’s make-up have 36 places in china , but the haute couture and accessories only have places in Shanghai ,Beijing ,Hangzhou and Guangzhou . And the watches and jewelry only have places in Shanghai and Beijing .
PRICE:
High price face to the highlevel consumers Chanel ’s product has a long process from product’s design to the production , it has a high cost so its price is very high. Chanel’s market structure is belonged to the market structure of monopoly competitive type. they have a monopoly right on the production of their products. And chanel faces to the strong competition, such as burberry ,LV, hermes etc..
5,Each season with the latest series of products,annual conference are leading the high-fashion trend.
6,The perfect combination of art and fashion.
Clothing(haute couture and ready-to-wear) ,bags ,shoes and hats ,perfume ,jewelry ,glasses ,make-up ,watch etc.