物流市场营销的案例【篇一：物流市场营销的案例】welcomeyou hisbusy schedule visitour school direc ourwor hisopport unit heexpr es warmwel come hanks!our schoolenvir onmen area 9810sq school 9639 square met er 31ex isting classes, 1763 studen eacher manyyea ourschool potential habit deve lopment foundation utur owards hegr eecampuscult ural conser vat ion scholar ly students eacher heclassroom, school, peoples harmonious civilizat ion schoolspirit putcar cooperation harmony peace schoolmor al wor heme,put courses eform, active building educationmaindir ec ion,put crea edlear ning ypecampus, led essionalgr owt xing school st rong p>福特在此方面的转变表明，在社会分工日益专业化的现代经济中，没有哪一家厂商能够完全做到自给自足，只有将企业有限的资源投入到加强自身核心竞争力上，才能够成为赢家。

同样，如果企业自己不是物流公司，那么最好将企业的物流业务交给一个独立的专业化的物流公司去做。

3．三联零环节物流三联物流描摹的是这样一幅图画：王先生想买冰箱，于是他来到居所附近的一家三联家电连锁店，这个以陈列各类家电产品为主要功能的连锁店更像现在的汽车展示厅，在销售人员的帮助下王先生大致了解了各种品牌冰箱的性价比，打算购买厂家生产的冰箱b。

王先生下的订单通过这家连锁店的信息采集系统迅速传送到三联家电总部的erp 系统中，并通过系统接口自动传达到厂家的信息系统。

冰箱b 生产完成后，由专业物流配送人员根据订单上留下的地址送到王先生家。

这是个基于异常通畅信息流的过程，这个过程物流所涉及的环节减到了最少，三联称此为零环节物流。

与之相比，传统的物流过程是复杂的，产品从下线到工厂的仓库、大区的中转仓库、各地分公司的仓库，甚至在供应商内部还要经过几个物流环节，然后，到分销零售的配送中心、再到门店的仓库，可能还要再经过安装服务机构，才能到消费者家门。

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