Forward English（总学时68）Unit 5 Office TechnologiesText A The Paperless Office______ Are We Close to Achieving It?Periods 1 & 2Step 1:Lead-in(15 min)Based on Task 1 to task 2 before Text A. Ss are divided into small groups to discuss the following questions:1.Do you use less paper as you are more dependent on your computer?2.Which do you prefer traditional letters or e-mails?This step is the warming-up activity of Text A.Cues for this step: 1. store information; energy conservation2. letter, mind –to –mind communication; e –mail, quicker,cheaperStep2: Word Study (35 min)I. Ss are required to read all the new words correctly (10 min).II. Explanations of some key words and expressions (25min).1.personal adj. (only before n.) your own; not belonging to orconnected with anyone else.e.g: (1) personal effects / belongs / possessions(2) Of course, this is just a personal opinion.(3) He has run a personal best of just under four minutes.(4) This novel is written from personal experience.personally adv.e.g: (1) Personally, I prefer the second option.(2) All letters will be answered personally.Personalize (BrE: personalise) v.A.(usually passive) to mark sth in some way to show that it belongsto a particular person.e.g: All the towels were personalized with their initials.B.To design or change sth so that it is suitable for the needs of aparticular person.e.g: All our courses are personalized to the needs of the individual. personalized (BrE: personalised) adj.e.g: a highly personalized servicea personalized number plate (= on a car)personality n.A.(c,u) the various aspects of a person’s character that combine to makethem different from other people.e.g: (1) His wife has a strong personality.(2) The children all have very different personalities.B.(u) the qualities of a person’s character that make them interesting andattractive.e.g: We need someone with lots of personality to head the project.C.(c) a famous person, especially one who works in entertainment orsport. SYN: celebritye.g: personalities from the world of musica TV / sports personality2.general adj.A.affecting all or most people, places or thingse.g: The general opinion is that the conference was a success.B.including the most important aspects of sth: not exact or detailed.SYN: overalle.g: They gave a general description of the man.C.highest in rank (only before n.) (also General) (after n.)e.g: the general managerthe Inspector General of PoliceD.(IDM) in general(1)usually; mainlye.g: In general, Japanese cars are very reliable and breakdowns are rare.(2)as a wholee.g: This is a crucial year for your relationships in general and your love life in particular.n. (abbr. Gen.) an officer of very high rank in the army and the US Air Force; the officer with the highest rank in the marinesgenerally adv.A.by or to most peoplee.g: The plan was generally welcomed.B.in most casese.g: I generally get up at six.C.without discussing the details of sthe.g: Let’s talk just about investment generally.Generalize (BrE: generalise) verb generalize (from sth) to use a particular set of facts or ideas in order to form an opinion that is considered valid for a different situation.e.g: It would be foolish to generalize from a single example. generalization n. (c,u) a general statement that is based on only a few facts or examples; the act of making such statements.e.g: (1) a speech full of broad / sweeping generalizations(2) to make generalizations about sth(3) Try to avoid generalizationgenerality n. (pl. -ies) (c, usually pl) a statement that discusses general principles or issues rather than details or particular examplese.g: As usual, he confined his comments to generalities.3. instance n. a particular example or case of sth.e.g: (1) The report highlights a number of instances of injustice.(2) In most instances, there will be no need for further treatment.(3) I would normally suggest taking time off work, but in thisinstance I’m not sure that would do any good.(4) for instance (IDM): for example(5) in the first instance: (formal) as the first part of a series of actionse.g: In the first instance, notify the police and then contact your insurance company.Verb (formal) to give sth as an exampleinstant adj.A.(usually before n.) happening immediately . SYN: immediatee.g: (1) She took an instant dislike to me.(2) The show was an instant success.B.(only before n.) ( of food ) that can be made quickly and easily,usually by adding hot water.e.g: instant coffeen. (usually sing)A. a very short period of time. SYN: momente.g: (1) I’ll be back in an instant.(2) Just for an instant I thought he was going to refuse.B. a particular point in time.e.g: (1) At that (very) instant, the door opened.(2) I recognized her the instant (that) (= as soon as) I saw her.(3) Come here this instant (= immediately).instantly adv. immediatelye.g: (1) Her voice is instantly recognizable.(2) The driver was killed instantly.instantaneous adj. happening immediately.e.g: (1) Death was almost instantaneous.(2) an instantaneous responseAdv. instantaneously4. rental n.A. (also rent especially in NAE) (U,C,usually sing) the amount of money that you pay to use sth for a particular period of time.e.g: (1) Telephone charges include line rental.B. the act of renting sth or an arrangement to rent sth.e.g: (1) the world’s largest car rental company(2) video rental(3) (especially NAE) a rental carC. (c) (especially NAE) a house, car or piece of equipment that you can rent.e.g: ___ Is this your own car?___ No, it’s a rental.rent n.A.( u, c ) an amount of money that you regularly pay so that you can usea house, etc.e.g: (1) How much rent do you pay for this place?( 2 ) The landlord has put the rent up again.B.( u, c ) (especially NAE) = rentalC.(c) (formal) a torn place in a piece of material or clothingIDM: for rent (especially NAE) (especially on printed signs)e.g: available to rentverb.A. rent sth (from sb) : to regularly pay money to sb so that you can use sth that they own, such as a house, some land, a machine, etc.e.g: (1) Who do you rent the land from?(2) to live in rental accommodation / housing / propertyB. rent sth (out) (to sb) : to allow sb to use sth that you own such as a house or some land in exchange for regular payments.e.g: (1) He rents rooms in his house to students.(2) The apartment rents for $500 a month.renter n.A.a person who rents sthB.(NAE) a person or an organization that provides sth for people to rent rentier n. (technical) a person who lives from money earned from property and investments5. information (also informal info) n. (u) (information on / about sb / sth) facts or details about sb / sth.e.g: a piece of informationa source of informationIDM: for information onlyinformational adj. (only before n.)e.g: the informational content of a bookinformative adj. giving useful informatione.g: The talk was both informative and entertaining.Opp: uninformativeinformed adj.having or showing a lot of knowledge about a particular subject or situation.e.g: (1) an informed critic(2) an informed choice / decision / guess / opinion(3) Keep me informed of any developments.Opp: uninformedinform verbrm sb (of /about sth): to tell sb about sth, especially in anofficial waye.g: Please inform us of any changes of address.rm oneself(of / about sth): to find out information about sth e.g: We need time to inform ourselves thoroughly of the problem.C.(formal) to have an influence on sthe.g: Religion informs every aspect of their lives.rm on sb: to give information to the police or sb. in authorityabout the illegal activities of sb.e.g: He informed on his own brother.Step 3: Finish the exercises from task 2 to task 5(25 min)Step 4: Assignments (5 min)Periods 3 &4Step 1: Text learning (30 min)1.Read the text together and finish task 1 on page 99. (10 min)2.Explain some main points and difficult points. (20 min)Step 2: Workplace Skills (20min)Preview the text.2. Finish task 1 and task 2 on page 110 and page 111 .（10 min）Step3: Writing (25mins)1.Read the guidelines for writing shipping advice . (10 min)2.Do the exercise on page 113. (15min)Step 4: Assignments (5 min)Review the text.参考资料：1. Forward English （Teacher’s Book I II）2. Forward English Viewing, Listening & Speaking ( Teacher’s Book I II)3. College English (Using English Grammar)1. Know the importance of taking the initiative. (10 min).Unit 5 MarketingPeriods 5&6I. Warming – up (10 min)Work in pairs and discuss the following questions:1)In your opinion, what kinds of “needs”should be satisfied when peopleconsume?2)Have you seen any interesting advertisement before? Please describe some. II. Lead-in(15 min)1.Watch the video clip and tick the marketing ideas that Freddie and Donsuggest. (5 min)2.Some language points. (5 min)3.Watch and enjoy. (5 min)III. Part A Dialogue 1(15 min)1.Listen to the dialogue once and make a right decision.(5 min)2.Listen to the dialogue twice and fill in the blanks.(5 min)3.Listen and repeat the dialogue .(5 min)IV. Part A Dialogue 2 (15min)1. Listen to the dialogue once and make a right choice.(5 min)2. Listen to the dialogue twice and fill in the blanks.(5 min)3. Listen and repeat the dialogue .(5 min)V. Passage (20min)1. Learn some new words in the passage (5min)2. Listen and fill in the blanks. (5min)3. Listen and answer the question on page 65. (10 min)V. Assignments(5 min)Make a short speech about the advantages of e –marketing over traditional marketing.Periods 7&8I. Warming up (10 min)Work in groups. Talk with your classmates about whether you will go to a store you’ve never been to because it’s more expensive.II. Part B(25 min)1.Watch the video clip and make a right decision on page 67.(10 min)2.Explanations of the difficult points (15 min)III. Part C Quiz(25 min)IV. Discuss the keys to the quiz (15 min)V. Assignments (5 min)1. Use what you learned in unit 5 to have a practice with your partner.2. Prepare for the final exam。