广告英语常用单词- -1. 品牌兴趣brand interest2. 品牌忠诚brand loyalty3. 企业市场business markets4. 有意劝服路径central route to persuasi on5. 消费行为consumer behavior6. 消费者决策过程consumer decision m aking process7. 现有顾客current customers8. 详尽可能性模型Elaboration LikelihoodModel9. 环境因素environment10. 选择评估evaluation of alternatives11. 评估标准evaluative criteria12. 参考组evoked set13. 需要层次hierarchy of needs14. 信息性动机informational motives15. 人际影响interpersonal influences16. 卖主marketers17. 营销marketing18. 大脑档案mental files19. 动机motivation20. 被动生成动机negatively originated motives21. 非人员影响nonpersonal influences22. 市场细分market segmentation23. 营销组合marketing mix24. 成熟期maturity stage25. 全国性品牌national brand26. 网络营销network marketing27. 非人员传播nonpersonal communicat ion28. 人员型服务people-based service29. 显性差异perceptible differences30. 人员传播personal communication31. 定位position32. 价格因素price element33. 初级需求primary demand34. 首要需求趋势primary demand trend35. 私家品牌private label36. 产品概念product concept37. 产品因素product element38. 产品生命周期product life cycle39. 消费心态细分psychographic segme ntation40. 宣传publicity41. 拉式战略pull strategy42. 购买时机purchase occasion43. 推入push44. 推式战略push strategy45. 转销商reseller46. 销售推广sales promotion47. 选择性需求selective demand48. 选择性分销selective distribution49. 标准工业分类代码Standard Industria l Classification Codes50. 目标市场target market51. 目标营销过程target marketing proce ss52. 广告调查advertising research53. 态度测试attitude tests54. 中心场所测试central location tests55. 混杂测试clutter tests56. 小组讨论focus group57. 正试调查formal research58. 成见效应halo effect59. 深度访问in-depth interview60. 非正式/试调查informal research61. 查询测试inquiry tests62. 深度调查技术intensive techniques63. 营销信息系统marketing information system, MIS64. 营销调查marketing research65. 媒介种类media class66. 媒介调查media research67. 媒介细分media subclass68. 媒介载体media vehicles69. 产品merchandise70. 讯息message71. 非概率抽样nonprobability samples72. 事后测试posttesting73. 事前测试pretesting74. 初级信息primary data75. 投射法projective techniques76. 定性调查qualitative research77. 定量调查quantitative research78. 随机概率抽样random probability sa mples79. 全面服务公司fullservice advertising agency80. 普通消费者广告公司general consum er agency81. 全球性卖主global marketers82. 集团式group system83. 横向联合广告horizontal cooperativeadvertising84. 专属广告公司in-house agency85. 奖励制incentive system86. 独立制作社independent production house87. 独立调查公司independent research company88. 机构广告institutional advertising89. 整合营销传播integrated marketing c ommunications90. 互联广告公司interactive agency91. 国际广告公司international agency92. 国际化架构international structure93. 地方性广告local advertising94. 地方广告公司local agency95. 维持期maintenance stage96. 经营总监management supervisors97. 差价markup98. 媒介购买公司media-buying service99. 媒介代理费media commission 100. 跨国公司multinational corporation s101. 全国性广告主national advertiser 102. 全国性广告公司national agency 103. 户外广告outdoor advertising 104. 关系预备期prerelationship stage 105. 印刷媒介print media106. 产品广告product advertising 107. 区域性广告主regional advertiser 108. 区域性广告公司regional agency 109. 常规价格广告regular price-line ad vertising110. 截留费制retainer system111. 减价广告sale advertising112. 销售推广部sales promotion depar tment113. 专利patent114. 隐私权privacy rights115. 夸大puffery116. 潜意识广告subliminal advertising 117. 证据substantiation118. 证实testimonials119. 商标trademark120. 不正当广告unfair advertising 121. 美国专利与商标署U.S.Patent and Trademark Office122. 行为广告action advertising 123. 实际消费者actual consumer 124. 自传式讯息autobiographical mess age125. 知晓广告awareness advertising 126. 品牌术branding127. 工商广告business advertising 128. 企业对企业广告business-to-busine ss advertising129. 渠道channel130. 辅助材料collateral materials 131. 译码decode132. 直接反应广告direct-response adv ertising133. 戏剧式讯息drama message 134. 编码encode135. 农场广告farm advertising136. 全球性广告global advertising 137. 形象广告image advertising138. 预定消费者implied consumer 139. 倡导广告advocacy advertising 140. 伏击式营销ambush marketing 141. 视听材料audiovisual materials 142. 公告牌bulleting boards143. 社会参与community involvement 144. 企业广告corporate advertising 145. 企业识别广告corporate identity ad vertising146. 危机管理crisis management 147. 展品exhibits148. 特写feature articles149. 内部通报house organ150. 以货代款in kind151. 机构广告institutional advertising 152. 游说lobbying153. 前期市场企业广告market prep cor porate advertising154. 营销公关marketing public relation 155. 暴露值exposure value156. 市场、资金、媒介、组合、方法Ms 157. 起伏式flighting schedule158. 频次frequency159. 总印象gross impressions160. 毛评点gross rating points161. 组合mechanics162. 媒介策划media planning163. 媒介载体media vehicles164. 讯息力度message weight165. 方法methodology166. 组合媒介法mixed-media approach 167. 资金money168. 驱动值motivation value169. 看见机会opportunity to see 170. 脉冲式pulsing schedule171. 视听率rating172. 到达率reach173. 每册读者数readers per copy 174. 近期策划recency planning175. 路障式roadblocking176. 外溢媒介spillover media177. 增效效应synergy178. 电视户television households 179. 舆论领袖opinion leader180. 集团买主organizational buyers 181. 感知perception182. 感知过滤perceptual screens 183. 无意劝服路径peripheral route to persuasion184. 劝服persuasion185. 生理过滤physiological screens 186. 主动生成动机positively originated motives187. 购后失调学说postpurchase disson ance188. 购后评估postpurchase evaluation 189. 潜在顾客prospective customers190. 心理过滤psychological screens 191. 参照人群reference groups192. 经销商市场reseller markets 193. 选择性感知selective perception 194. 自我意识self-concept195. 亚文化subculture196. 认知失调学说theory of cognitive dissonance197. 转换性动机transformational motiv es198. 国际市场transnational markets 199. 效用utility200. 欲望wants201. 地理人口细分geodemographic se gmentation202. 地理细分geographic segmentation 203. 成长期growth stage204. 隐性差异hidden differenees 205. 独立品牌individual brand206. 诱导性差异induced differences 207. 密集分销intensive distribution 208. 引入期introductory phase209. 特许品牌licensed brand210. 电话营销telemarketing211. 使用率usage rates212. 用户身份user status213. 垂直营销体系vertical marketing s ystem214. 用量细分volume segmentation 215. 广告讯息advertising message 216. 广告计划advertising plan217. 广告战略advertising strategy 218. 自下而上式营销bottom-up marketi ng219. 传播媒介communications media 220. 企业目标corporate objectives 221. 创意组合creative mix222. 试验调查法empirical research me thod223. 整合营销传播integrated marketing communication224. 顾客终身价值lifetime customer va lue225. 营销目标marketing objectives226. 营销计划marketing plan227. 营销战略marketing strategy 228. 需求一满足式目标need-satisfying objectives229. 目标/任务法objective/task method 230. 销售百分比法percentage-of -sales method231. 关系营销relationship marketing 232. 销售定向式目标sales-target object ives233. 市场份额法/广告份额法share-of-m arket/share-of-voice method234. 形势分析situation analysis235. 利益相关者stakeholder236. SWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/thre at analysis237. 战术tactics238. 目标受众target-audience239. 自上而下式营销top-down marketin g240. 回忆测试recall tests241. 信度reliability242. 销售测试sales tests243. 样本单位sample units244. 二级信息secondary data245. 全面调查survey246. 通用产品代码universal product co de247. 母体universe248. 效度validity249. 广告代理公司advertising agency 250. 艺术指导art directors251. 美术工作室art studios252. 全国性广告主协会ANA253. 品牌经理brand manager254. 企业对企业广告公司business-to-b usiness agency255. 集中式广告部centralized advertisi ng department256. 分类广告classified advertising 257. 清仓广告clearance advertising 258. 联合广告cooperative advertising 259. 文案copy260. 文案人员copywriter261. 创意工作室creative boutique 262. 创意总监creative director263. 分散式体制decentralized system 264. 部门式departmental system 265. 发展期development stage266. 数字互联媒介digital interactive m edia267. 直邮广告direct-mail advertising 268. 电子媒介electronic media269. 手续费——代理费混合制fee-comm ission combination270. 推测性提案speculative presentatio n271. 直接费制straight-fee system 272. 下游公司supplier273. 终结期termination stage274. 交通广告transit advertising 275. 纵向联合广告vertical cooperative advertising276. 网络设计社Web design house 277. 明确表示affirmative disclosure278. 美国广告联盟AAF279. 美国广告公司协会AAAA280. 全国性广告主协会ANA281. 商业促进局BBB282. 停止/中止令cease-and-desist orde r283. 服罪判决书consent decree284. 消费者保护团体consumer advocat e285. 消费者信息网络consumer informat ion networks286. 消费者保护主义consumerism 287. 版权copyright288. 更正广告corrective advertising 289. 欺骗性广告deceptive advertising 290. 推荐endorsements291. 道德广告ethical advertising 292. 联邦通讯委员会FCC293. 联邦贸易委员会FTC294. 食品与药品管理局FDA295. 知识产权intellectual property296. 长期宏观论long-term macro argu ments297. 全国广告处NAD298. 国家广告审查局NARB299. 国家广告审查委员会NARC300. 非产品事实nonproduct facts 301. 营养标识与教育法Nutritional Label ing and Education Act302. 工业化时期industrializing age 303. 地方性广告local advertising 304. 营销传播marketing communicatio ns305. 营销公关marketing PR306. 媒介medium307. 讯息message308. 叙述式讯息narrative message 309. 全国性广告national advertising 310. 非商业广告noncommercial adverti sing311. 非产品广告nonproduct advertising 312. 人员销售personal selling313. 后工业时期postindustrial age314. 前工业化时期preindustrial age 315. 产品广告product advertising 316. 专业广告professional advertising 317. 公共关系public relations318. 公共关系活动public relations activ ities319. 公共关系广告public relations adv ertising320. 受众receiver321. 区域性广告regional advertising 322. 常规价格广告regular price-line ad vertising323. 零售广告retail advertising324. 销售推广sales promotion325. 信源source326. 广告主/出资人sponsor327. 资助性消费者sponsorial consumer s328. 目标受众target audience329. 目标市场target market330. 贸易广告trade advertising331. 社论式广告advertorial332. 广告津贴advertising allowance 333. 回购津贴buyback allowance 334. 目录catalog335. 减价促销cents-off promotion 336. 套装赠送combination offer337. 公司大会与经销商聚会company c onventions & dealer meetings338. 消费者销售推广consumer sales p romotion339. 竞赛contest340. 联合广告cooperative/co-op adverti sing341. 优惠券coupons342. 顾客终身价值customer lifetime va lue343. 数据进入data access344. 数据管理data management 345. 数据库database346. 数据库营销database marketing 347. 直接营销direct marketing348. 直接反应广告direct-response adv ertising349. 直接销售战略direct-sales strategy 350. 直接销售direct selling351. 陈列津贴display allowance 352. 易地销售diverting353. 电子优惠券electronic coupons 354. 提前购买forward buying355. 广告插页free-standing inserts 356. 店内样品试用in-store sampling357. 联络媒介linkage media358. 人员销售personal selling359. 售点材料point-of-purchase materials360. 什锦袋装样品polybagging361. 奖品premiums362. 拉式战略pull strategy363. 推销奖金push money/spiffs364. 推式战略push strategy。