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剑桥商务英语中级写作ProposalWriting
Two thirds the price of W1
Warehousing
Three lots currently available:
75m2
50m2
50m2
Based in city centre. Could offer two spaces at 50m2 but more expensive. Poor access and parking for five at most
Questions
1. What are Mr. Burr’s needs and requirements?
Please consider this possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option. I look forward to hearing from you in the very near future. Yours sincerely
Despite…I would still suggest ty recommend that…. The fact that…makes this a good | poor investment opportunity.
Go to the Writing Task on p. 73
We would have the following requirements: - warehouse of 100m2
offer 10% discount for two-year booking
- 24-hour access
- must have security
- adequate parking for twenty and easy access
You enquired about availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from Virginia Walk). It has the following features:
• suitable parking facilities for over twenty staff.
Please consider this possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option.
• a first-floor open-plan office space (75m2) with wonderful views of the old harbour.
• a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside
Dear Mr. Rice Thank you for your order by fax. Further to your request for office space for twelve months. I’d like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period. You enquired about availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from Virginia Walk). It has the following features: • a first-floor open-plan office space (75m2) with wonderful views of the old harbour. • a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside • suitable parking facilities for over twenty staff.
Hugo Jones
1. What are the needs of the client? The client needs office space for 12 months.
2. Is the salesperson able to meet those needs?
The salesperson can meet those needs and also wants to try and sell a little more in addition.
Introduction to Proposal Writing
❖ 120-140 words ❖ no significant difference between the format required for
proposals and reports ❖ Proposals can use various delivery media, such as letter, fax,
email, etc.
A Typical Structure for Proposals
Lead-in: Reading exercise on p.72
❖Introducing the Proposal
In response to your enquiry about…/ Further to… At present the company seems to be performing (well\badly)…
BEC ---- Proposal Writing
大学英语拓展课程 剑桥商务英语(BEC)中级
常州大学外国语学院 杨国萍
Introduction to Proposal Writing
❖Basically, proposals are persuasive presentations.
❖Purpose: to solve a problem, alter a procedure, find answers to questions, or conduct research on a topic of mutual interest.
Dear Mr. Rice
Thank you for your order by fax. Further to your request for office space for twelve months. I’d like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period.
❖Providing Reasons / Comparing Pros and Cons
On the one hand…but on the other… One advantage / disadvantage is that… One other thing to consider is…
❖Balancing and Concluding
I look forward to hearing from you in the very near future.
Yours sincerely
Hugo Jones
Writing: A fax
Spacesaver, company which rents warehouse space to businesses, has been sent this fax. Look at the fax and the other information below and answer the following questions.
Reading: A Proposal
A salesperson who works for a company renting office space has faxed the proposal below to a client. Read it and answer question 1-3. 1. What are the needs of the client? 2. Is the salesperson able to meet those needs? 3. What are the benefits of the second location?