干货分享| 中央圣马丁老师Alexandra对作品集的建议Author: Alexandra Suhner Isenberg: 英国中央圣马丁艺术与设计学院硕士及教师,曾任Burberry设计师,并经营自己的奢侈品内衣公司。
现在她是Vitamin Daily 的时尚编辑,并任教于温哥华视觉艺术设计学院Visual College of Art and Design,同时她也是博客写手,时尚咨询师等。
这篇文章是源于她的一封答读者来信。
Hi Alexandra,I’m wanted to know how should I prepare an entry portfolio for entering into a fashion course ? Any piece of advice would be helpful. Thank you!Alexandra,你好!我想知道如何准备申请时尚设计的作品集?任何建议都好,非常感谢!Dear Srijaa,Happy to help. I’ve been in the position to help students prepare portfolios, as well as evaluating prospective students’ portfolios, so I am happy to give you some advice. And let it be known that these tips are not only applicable to student’s preparin g portfolios to join fashion courses, they are also relevant to graduates looking for fashion jobs.亲爱的Srijaa,很高兴能帮到你。
我曾经帮助学生准备作品集也评估过申请者的作品,所以我很高兴可以给你一些建议。
这些建议不仅适用于申请时尚设计课程也适用于毕业生应聘时尚相关工作。
1. Read the portfolio requirements. All schools have different portfolio requirements, so make sure to READ the requirements and FOLLOW them. This may sounds like a no brainer, but I have seen a lot of students who used the exact same portfolio for ten different course applications, even though it meant they were turning up to interviews with the wrong material. So if they want 3 design projects, a sketchbook, and a toile, bring that. If you’ve got amazing stuff that doesn’t fit into the requirements, bring it separately, and tell them you have a few more things y ou’d like to show them. Maybe they will look, maybe they won’t. (On that note, make sure to read the course DESCRIPTION, too. I can’t tell you how many students came to the interview for our fashion management and marketing course and told us how they wanted to be designers. Duh.)1.仔细阅读作品集要求。
每个学校的作品集要求不尽相同,仔细研究并且遵循其要求。
这听起来很白痴,但是我见过很多学生申请10个不同的课程但是用一模一样的作品集,这意味着他们面试的时候带着错误的申请材料。
因此,如果学校需要3个设计项目,一个速写本,一种布料,带着他们。
如果你有非常棒的材料但是不符合学校的要求,那么分开携带,并且告诉面试官你还想给他们展示其他东西。
他们或许会看或许不会。
(关于这一点,确认也要认真阅读学校的课程介绍。
很多学生我面试时尚管理和时尚营销的时候跟我们说他们想成为一个设计师。
)2. Prepare to be flexible, and take things in and out. Because different jobs and courses will have different requirements, make sure to be prepared to adapt your portfolio according to the position you are applying for (just like you do with a resume, right?) So if you have five great projects, maybe you only bring three to one interview, and four to another, because there were elements that weren’t relevant to one particular school or job. This also means you need a portfolio where you can remove content. Very important, see below.2. 要利于编辑。
不同的工作(学校)有不同的要求,根据你所申请的职位(课程)不同对作品集要做相应的调整(就像制作简历那样)。
因此,如果你有五个设计项目,你可能面试这个工作(学校)的时候带三个,而去另一个面试的时候带四个,因为作品当中会有某些元素跟你所申请的工作(学校)不相关。
这就是说你的作品集也方便你删除内容。
这非常重要。
A line up of the whole collection, by Katharina Domokosch. This is a great way to end a fashion design project, as it allows the viewer to see the collection as a whole.这是一列发布会的作品-- Katharina Domokosch. 这是一种非常好的展示时尚设计项目的方式,因为它可以让人把整个系列作为一个整体来看。
3. Buy a good portfolio. And have a great digital version.A good portfolio is an indispensable tool for a fashion person. I suggest A4 or letter size (bigger makes you look student-y, although some schools will require this, see point 1. ) Choose something neutral (ie. black. No logos, no weird colours, no cheap binding, please.) Make sure it is very high quality and has sleeves where you can easily change the content, and how many pages are in the portfolio. Your portfolio will last you for years, which is why you want it to be neutral. Eve n though you might be obsessed with pink bows and lace now, you don’t want your portfolio to be pink and lacy, as you may end up being a menswear designer in five years. Expect to spend well into the three digits for a good portfolio and sleeves, but count this as an investment.I once saw Louise Wilson (course director on the MA at St. Martins) refuse an application because the portfolio looked ―disgusting.‖ She didn’t even open it. But, I won’t deny she has a good point. What kind of person are you if you go to a job interview in a sweatsuit? The same type of person who puts their prized work into the portfolio equivalent of a sweatsuit.3. 买一个好的作品集子(编者注:速写本之类),要有很棒的电子版。
一个好的作品集子是时尚界人士必不可少的工具。
我建议选择A4或者信纸大小(虽然有的学校要求大一点的尺寸,但是太大的话看起来太学生气)。
选择普通的(就是黑的,拜托一定不要有logo、奇怪的颜色、廉价的装订等)。
确保它质量很好,内页可以很方便的替换,并且页数足够。
作品集要跟你好多年所以一定不要太花哨。
可能现在你的集子满是粉色的蝴蝶结和花边,但是你一定不希望你的作品集子变成蝴蝶结或者花边,因为你可能五年以后变成了一个男装设计师。
就当是一项投资,花费一定的时间将你比较满意的三个作品和单页做成电子版。
我曾经见过Louise Wilson(中央圣马丁艺术与设计学院MA的面试官)拒绝了一个申请者,因为其作品看起来很―恶心‖。