What words can you associate with the pictures?
relate v. construct v. accomplish v.
bond n. stock n. distribute v.
finance v. extract v. accounting n.
相关搭配： at all risks无论冒多大风险 at risk 在危险中 at the risk of 冒着…的危险
相关词 risky adj. dangerous 危险的
a. They will go ahead with their plans, even at the risk of offending the local people. b. Anyone traveling without a passport runs the risk of being arrested . c. The businessman is crazy to risk his money on an investment like that.
Word Study
1.risk
n.1) 风险，危险性： 【例句】There is a risk.有很大危险性。 2) a danger 危险： Fishermen face a lot of risks in their daily lives.渔民在日常生活中面临着 很多危险。 3) (某种)险；被保人，被保物： 【例句】fire risk火险 He is a good risk. 他是个条件好的被保对象。 vt.1) 下赌注： 【例句】He risked his fame.他以他的名声作赌 2) 冒……的危险： 【例句】He risked his life for honor’s sake.他为了名誉而甘冒生命危险。
Cultural Background
B. Entrepreneur (企业家) A person who risks his or her time, effort, and money to start and operate a business is called an entrepreneur.
译 文:
商 务 的 性 质
1 商务是与物质相关的人类活动。商务对人类文明是必要的。它 存在于所有社会形态中，即使是最简单的社会。商务会包括商品 生产，例如制造飞机、修建房屋和生产纸盒。它也包括为生产活 动提供金融财政服务。如贷款、股票和债券交易、销售有关获取 商务资本的保险单。其他形式的商务包括买卖交易，这是销售产 品和提供各种服务，例如会计、分销和维修。所以，商务是生产 和销售商品以及服务的活动。 2 我们研究商务时，有必要了解生产的四个基本要素。这四个因 素是土地、劳动力、资本和企业家素质。这四个术语是什么意思 呢？ 3 要想生产东西，使用土地是必须的。这里，土地这个术语被广 义使用。它不仅指我们可能建工厂的一块房地产，而且还指所有
2.perform
vt. 1) 做；完成；实行：（比 do, carry out 正式） 【例句】The doctor performed a difficult operation. 2) 履行，执行（允诺，命令） 【例句】He performed his duty faithfully. 他忠实地履行了他的职责。 3) 指挥或举行（仪式） 【例句】The ceremony was performed on April fifteenth. vi. 1) (机器) 操作 【例句】Is that new car performing well ? 那辆新车好开吗? 2) (人)表现 【例句】He performs well under pressure. 在艰难情况下他表现得很坚强。
Teaching Courseware:
New Business English Intensive Reading
Book One
Unit One --- Reading I The Essentials of Business
Warm--up
Text
Translation Notes New Words Examples Exercises Extended Activities
Cultural Background
C. Types of business Businesses are generally of three types. Manufacturing businesses (or manufacturers) are organized to process various materials into tangible goods, such as trucks or towels. Service businesses produce services, such as haircuts or legal advice. And some firms ------ called middlemen ------ are organized to buy the goods produced by manufacturers and then resell them.
Other Terms Frequently Used in Business Operation: Sell, buy, goods, order, profit, interest, invoice, check, bill, consumer, customer.
II. Pairwork:
1) Are you interested in business? Why or not? 2) What activities do you think can be labeled as business activities? 3) Have you ever been involved in any business activities before? 4) What do you think is important for success in today’s business world? Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.
Байду номын сангаас
6 在日常用语中，资本有几种意思。最普通的意思是财富或金钱。 但它也指钱购买的设备。作为生产的基本要素之一，资本指工人 用于生产和分销商品的一切东西。它包括工具、机器、建筑物， 例如工厂和生产、储存商品的仓库。因此，资本指帮助生产和销 售商品的一切东西。 7 把土地、劳力、资本整合成有价值的东西，就是所谓的企业家 素质。企业家是指负责控制和指导其他三个因素的人。企业家不 用自己干活，除非他也是一名工人。在商业中，工人执行企业家 的命令。他是领导人，员工听他指挥。
insurance n. capital n. factor n.
venture n. limit n. estate n.
process v. share n. bankrupt a.
data n. initiate v. purchase v.
creditor n. secure v. conduct v.
用于生产的所有原材料。我们发现一些原材料在地球表面，如用 来生产木材的树木。发现其他原材料在地表下面，在矿山和油井 里，还有其他原料，可以从空气中提取。所有用于生产的原材料 都来自于土地、空气和海洋。 4 劳动力是指使用脑力和体力来生产商品。大部分劳动力用在 把原材料变为成品和分销这些产品到买家的过程。在工业化国家 中，一般是脑力劳动多于体力劳动。例如，在制造业和农业上， 机器完成那些非常累人的体力工作，而过去常由没什么技能的人 去做。 5 在另外一些国家，电脑给机器人编程序，还有其他形式的数 据处理设备做许多过去耗费大量脑力劳动的工作。因此，在一定 程度上，下一个因素，资本，可以用来取代劳动力或减少人们用 于商务活动的体力和脑力劳动的数量。
I. Work with your group and think out as many words, phrases or expressions as possible about business.
People or Organizations Engaged in Business: Company, firm, enterprise, joint-venture, corporation, individual company, collective factory, private company, conglomerate ，manager, merchant, salesman, businessman; Places to Conduct Business Activities: Market, department store, supermarket, stock exchange, hotel, restaurant, bank;
refer v. warehouse n. venture n. innovative a.
entrepreneur n. yield v. manufacture v. profit n.
Cultural Background
A. Business (生意) In business English, business means the organized effort of individuals to produce and sell, for a profit, the goods and services that satisfy society’s needs. Generally business can mean buying or selling goods or services. That is the activity of making money by producing or buying and selling goods, or by providing services. When it is used in this meaning, it is uncountable. It can also be used to refer to an organization such a company, shop, or factory that produces or sells goods or provides a service. When it is used in this meaning, it is countable.