1.6 Sympathy
Maxim This principle refers to the session
of two sides should establish a friendly relationship and mutual trust, reduce the dislike and distrust each other, so as to increase mutual sympathy.
The Politeness Principle in Business English letters
浅析商务英语信函的礼 貌原则
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CONTENT S
Introducti on
Vocabulary strategy under politeness principle Sentence pattern under politeness principle
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Vocabulary strategy under politeness principle
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Positive ct modal verbs
Language is the carrier of information. A letter of attentively choose language can express not only the literal meaning, but also can pass an emotion, which reflects the politeness and consideration. A business letter should choose some words with positive emotional meanings such as pleased, satisfy, obliged, welcome, etc. It can make each other happy, which is beneficial to both sides of the cooperation, especially in letters about arrears, complaints, claims, even if the wrong we don't have, also want to do any positive efforts to the other part to get affirmation and praise, being polite.
1.3 Approbation
Maxim It requires praising the other party,
the other's strength and credibility as far as possible. The respect such as products or provide services can help give a sincere compliment, which bring positive effect in trade cooperation of both sides.
1.2 Generosity
Maxim Generosity Maxim refers to “the
less let their own benefit, the more let their own disadvantage.” In business activities there will have inevitable misunderstandings and unpleasant occurrence, at this time communication should be carried
1ou.t4in aMfrieonddlyeasndtypeaceful way.
Maxim It is in exactly line with Chinese
culture: “Raise other’s principles, belittle one’s own.” That means in business activities, there is not an exaggeration of the company's products and services, need to objectively evaluate.
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1.1 Tact
Maxim In a nutshell, Tact Maxim is to
make the other more benefit and less hurt. To learn the transposition thinking in communication, we should try to understand each other's thoughts and feelings.
Aspects noted under the politeness principle Conclusion
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Introductio n Politeness is the lubricant of interaction between
people, and the bridge of interpersonal communication, also symbol of human civilization. An important point in politeness principle is You oriented attitude, which is given priority to "the other" attitude, meaning to think from each other's point of view, imagine each other's problems and situation and to convey their opinions appropriately according to the requirements of the other party. It can also be understood that joining the emotional factors in consideration for others, as far as possible put the other person's interests in the main position when we are in the rational business transactions.
1.5 Agreement
Maxim It refers to resolve their differences
and increase both sides of the agreement as far as possible. If both trade sides want to cooperate successfully, we must understand each other and try to seek the maximum agreement, also fade out their differences. .