目录第一单元公司运作与管理Teamwork 团队合作 1 Reducing Production Cost 降低生产成本12 Internal Communications 内部沟通8 Reducing Overheads 减少管理费用18 How to Deal with a Heavy Workload 如何应对繁重的工作23 Work Environment工作环境27 Logistics物流32 Business Ethics 商业道德第二单元人力资源管理37 Recruiting & Selecting 人员招聘42 Employee Training 员工培训48 Career Development 职业发展53 Promotion 晋升59 Staff promotion 激励员工65 Staff turnover 员工流失71 Appraising and Improving Performance 绩效考核与改进绩效76 Pay and benefits 薪酬与福利80 Labor relations劳动关系85 Work place safety and health 工作安全与职业保健90 Time management 时间管理95 Managing stress 缓解压力第三单元市场营销101Product development 产品开发106 Setting price 产品定价110 Product promotion 产品推广114 Advertising 广告118 Packaging 包装122 Branding 品牌126 Customer satisfaction 顾客满意度130 Keeping Customers 留住顾客134 Marketing channels 营销渠道第四单元商务旅行138Travel and transport 出行与交通工具142 Travel and accommodation 差旅与住宿148 Domestic travel 国内差旅154 Travelling abroad 国际差旅第五单元企业公关160 Corporate culture 企业文化166 Company image 公司形象172 Corporate gifting 公司送礼178 Corporate sponsorship 企业赞助183 Dress code 着装要求189 Entertaining business clients 招待客户第六单元公司发展195Site location and relocation 公司选址和迁址200第1页共210页Going global 全球营销205 Franchise 特许经营209 Meeting competition 应对竞争第七单元商务电子化与新型工作方式213 Office automation 办公自动化217 Setting up company website 建立公司网站224 Internet marketing 互联网促销230 Flexible patterns of work 弹性工作方式第八单元商务会议235Staging a meeting/conference 举办会议241 Attending a meeting/conference 参加会议247 Giving a presentation 大会发言251 Trade fair and exhibitions 会展257 PRACTICE TEST ONE 练习1 263 PRACTICE TEST TWO 练习2 271 PRACTICE TEST TWO 练习3 278UNIT ONE Company Operation and Management 第一单元公司运作与管理1.1 Teamwork 团队合作Teamwork 团队合作，团队精神Team-based 以团队为基础的Horizontal organization structure 横向企业结构Corporate goals 企业目标Charter 规章，章程Be accountable for 对…负有责任Creative innovation 创新改革，创新发明创新精神Reward system 奖励制度Pay back 回报，报偿Individuality 个性Independent thinking 独立的思想Group decision-making 集体决策Managerial skill 管理技能Coordinate 使协调，调整Interpersonal relationship 人际关系Mutual trust 相互信任Bring out the potentials 充分发挥潜能Closely-knit （关系）密切的Keep track of 跟踪，追踪Time-consuming 花费时间的Line manager 部门经理，业务经理（与行政经理相对）Pre-building 团队建设Nurture 培养，教育，发展Nurture team dynamics 培养团队活力Promote team spirit 提倡团队精神Drive team success 驱使团队成功Minimize 将…减少到最少，最小化Inhibit 约束，抑止Liven up 使…有生气Training session 一场训练，培训课期Rafting 漂流Rock climbing 攀岩Teammate 队友Impact 影响，效果Complementary 补充的，互补的Revitalize 使新生，给予新的活力Trait （个人性格方面的）特征，显著的特点Commitment 敬业精神Interpersonal communication skills 人际交际技能，亦作interpersonal skillsAddress 处理（事情）Creative innovation 创新精神How to Make Teams Effective如何组建精锐的团队People in every workplace talk about building the team, working as a team, and my team, but few understand how to create the experience of teamwork or how to develop an effective team.第2页共210页在各种工作场合，人们都在谈论团队建设、团队合作、自己的团队，但是却很少有人真正理解如何体验团队合作以及如何组建一支精锐的团队。
Belonging to a team, in the broadest sense, is a result of feeling part of something larger than yourself.属于一个团队，就是体验自己成为比自己更大的团体的一部分。
It has a lot to do with your understanding of the mission or objectives of your organization.这在很大程度上与你对企业任务和目标的理解有关。
In a team-oriented environment, you contribute to the overall success of the organization.在以团队为导向的环境里，你要为企业的全面成功做出自己的贡献。
You work with fellow members of the organization to produce these results.你要和同事们通力合作以达到这些目标。
Even though you have a specific job function and you belong to a specific department, you are unified with other organization members to accomplish the overall objectives.即使你属于某个工作部门，有着具体工作职责，你仍然要与其他同事团结一致去实现这些总体目标。
The bigger picture drives your actions; your function exists to serve the bigger picture.你的行动受到企业更大目标的驱使，你的职责服务于企业更大的目标。
Therefore, executives, managers, and organization staff members universally explore ways to improve business results and profitability.因而，行政主管、经理以及组织的普通员工无不对提高企业绩效和盈利能力的办法进行探讨。
Many view team-based, horizontal organization structures as the best design for involving all employees in creating business success.许多人认为，让全体员工参与、为企业成功共同努力的最好策略是采取以团队为基础的横向企业结构。
Successful team building requires attention to each of the following Twelve Cs.成功的团队建设要遵循以下12条建议：Clear expectations: Do team members understand why the team was created?明确目标：团队成员是否明确团队组建的目的？Context:Can team members define their team’s importance to the accomplishment of corporate goals?组建背景：团队成员是否明确团队对于实现企业目标的重要性？Commitment: Do team members perceive their service as valuable to the organization and to their own careers?敬业精神：团队成员是否认识到团队对于企业以及对自身事业的成功都很重要？Competence: Does the team feel that its members have the knowledge, skill, and capability to address the issues for which the team was formed?团队能力：团队是否感知其成员拥有应对种种问题的知识、技能和实际能力？而团队组建的目的就是为了解决这些问题。