（一）企业战略管理概述..................................................................................... 1 (二）战略分析方法............................................................................................. 2 二、顺丰速运公司发展环境分析................................................................................ 2 （一）顺丰速运公司企业概况............................................................................. 2 （二）外部环境分析............................................................................................. 3 （三）内部环境分析............................................................................................. 8 三、顺丰速运公司 SWOT 分析.................................................................................... 10 （一）机会........................................................................................................... 10 （二）威胁........................................................................................................... 10 （三）优势........................................................................................................... 11 （四）劣势........................................................................................................... 11 四、顺丰速运公司发展战略及保障措施.................................................................. 12 （一）企业使命................................................................................................... 12 （二）战略定位................................................................................................... 13 （三）战略目标................................................................................................... 13 （四）发展战略制定........................................................................................... 13 （五）保障措施................................................................................................... 15 结论.............................................................................................................................. 16 参考文献...................................................................................................................... 17 附录 1........................................................................................................................... 18 附录 2........................................................................................................................... 20
ABSTRACT
Through reform and opening policy in our country, the economy got unprecedented development, after entering the 21st century, the level of economic has developed to a certain extent, express service also obtained a corresponding development. In the past two years, the growth of chinese economic is slow. but with the rapidline shopping into multiple geometric volume, chinese express delivery industry continue the momentum of rapid growth, increased volume and years, by the end of 2014, the business become the first in China. Since cheinese access to the WTO trade organization, the doors open, foreign firms set up wholly owned company in China, trying to express the market share in China, and China post has a government support has been in a monopoly position, in this environment, SF express company after 20 years of rapid development, has now become chinese express industry of private Courier industry leading enterprises, so SF express company is in the midst of the state-run Courier company, foreign express companies, as well as many private express delivery, and how to develop, in this competition and changeable environment, the SF express company is headed. In this paper, by using the strategic management theory, methods and tools such as SWOT and PEST, analysis the advantages and disadvantages of its existence, introduce SF express company current situation and problems, and factor of influence from the macroscopic and microscopic factors such as much in perspective, to explore SF express company the development strategy of the company. Key words: electronic commerce, SF express company, Company development strategy
19 页 5表 3幅
指导教师：李英 评 阅 人：孙琳 完成日期：2015 年 5 月 22 日
摘要
我国通过改革开放政策，经济得到空前的发展，进入 21 世纪之后，经济发展水 平到了一定的程度之后，快递服务产业也得到了相应的发展。近两年来，中国经济增 速趋缓，但随着电子商务的急速发展，网上购物成几何倍数的成交量，中国快递行业 仍然持续着快速增长的良好势头，业务量与年剧增，到 2014 年，我国的业务量跃居 全球第一。自从中国加入 WTO 贸易组织后，国门大开，外资企业纷纷在中国开设全资 公司，试图在中国快递市场上分一杯羹，而中国邮政有着政府的支持一直处于垄断的 地位，在这个大环境下，顺丰速运公司经过二十年的快速发展，目前已经成为中国快 递行业民营快递行业的龙头企业，那么顺丰速运公司正处于国营快递，外资快递企业， 以及众多的民营快递中，又该如何发展，在这激烈多变的竞争环境中，顺丰速运公司 该走向何方。本文通过运用战略管理理论，SWOT 以及 PEST 等方法和工具，分析其存 在的优势和劣势，介绍顺丰速运公司目前现状和问题，并从宏观影响因素和微观影响 因素等多中角度分析，来探讨顺丰速运公司的发展战略。 关键词：电子商务；顺丰速运；公司发展战略