耐克公司。(官方发音/ naɪki /,但有时也发作/ naɪk /)是一个美国跨国公司,从事设计、开发、制造和全球营销，销售鞋类、服装、 设备、配件和服务。 公司总部位于俄勒冈州波特兰市区附近的比佛顿 。 她是世界上最大的运动鞋服供应商之一，也是世界上主要的运 动器材制造供应商之一，2012年(截至2012年5月31日)财政年度收入超过241亿美元。 截至2012年,她在全世界雇员超过44000人。 仅在2014年,品牌价值就达到190亿美元,使其成为最有价值的运动企业品牌。
1964年一月25日比尔鲍尔曼和菲尔·耐特建立了耐克公司的前身蓝丝带体育公司。并在1971年5月30日正式更名为耐 克公司。公司得名于耐克(希腊Νίκη发音为[nǐːkɛː])希腊胜利女神。耐克销售自有品牌和耐克高尔夫、Nike Pro、Nike +、 Air Jordan、 Air Force 1、 Nike Dunk、Foamposite、Nike Skateboarding。还有包括乔丹品牌、赫尔利国际和 Converse在内的子公司。
1980：十年的转型与重建
By the end of 1980, Nike completed its IPO and became a publicly traded company. By the mid 1980s, Nike had slipped from its position as the industry leader, in part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader.
1980年底，耐克完成IPO，成为上市公司。到了80年代中期，耐克已经偏离了其作为行业领袖的位置，部分是因为 公司错误的估计了健美操领域的繁荣，给新出现的竞争对手几乎完全开放的领域来发展业务。1989，耐克的交叉培 训业务的繁荣，这部分归功于非常流行的“博知”的广告活动。年底的十年，耐克已经恢复了其作为行业领导者的 地位。
在1995年和2008年期间，耐克也拥有鲍尔曲棍球(后来更名为耐克鲍尔),以前拥有Cole Haan和茵宝。除了生产运动服 装和器材外,公司通过零售商店Niketown的渠道销售产品。 耐克赞助许多世界知名的运动员和运动队,并用上高度认可的 商标“ Just Do It”和Swoosh标志。
We Are What We Wear
扩展活动
We Are What We Wear
Contents
1、General information of NIKE 2、Origins and history 3、Products 4、Controversy
We Are What We Wear
Nike, Inc. (officially pronounced /ˈnaɪki/, but sometimes pronounced / [ naɪk]) is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.
有两个男人在运动鞋领域掀起了一场工业革命，这就是比尔鲍尔曼和菲尔耐特。
1960:Founded on a handshake, $500 and mutual trust They shook hands to form Blue Ribbon Sports, pledged $500 each and placed their first order of 300 pairs of shoes in January 1964
1950: When Nike breathed its first breath, it inhaled the spirit of two men.
1950：当耐克第一次呼吸，它吸入两个人的精神。
there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Bill Bowerman and Phil Knight
1990:Nike extends its reach
1990：耐克版图不断扩张
We Are What We Wear
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他还发明了了第一个产品说明书，广告和营销材料，甚至拍摄照片作为公司的目录。约翰逊建立了一个邮购系统， 打开第一个品牌零售店（位于加州圣塔莫妮卡航运）和管理航运/接收点。他还设计了一些早期的耐克鞋，甚至在 1971幻想出来耐克这个名字
We Are What We Wear
1980:A decaion
We Are What We Wear
The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, Nike Dunk, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International