Unit 1 OrganizationTeaching objectives:1) Grasp the main idea and structure of the text;2) Master the key language points and grammatical structures in the text;3) Reading strategy and methodsTeaching contents:Reading A & BTeaching focuses:1) the main idea of the reading A & B;2) the key language points and grammatical structures in the text;3) How to make a company introduction?Teaching methods: Task-based Approach;Communicative Language Teaching;Activity Teaching Approach;Question-answer Teaching Approach.Teaching aids: blackboard, multimedia, tapeTeaching procedures:Step 1GreetingsStep 2 Warming-up1) ask Ss a question: What is a logo?2) ask Ss to look at the logos in Task 1 and give the names of the countries;3) ask Ss to brainstorm as many companies as possible, then invite several Ssto present their answers.Step 3Reading A1) New words and phrasesA) Ask several students to read these new words and phrasesB) Ask students to read the words and phrases after their teacher2) SkimmingA) Ask students to read the text as quickly as they can and tried to get the main ideaof this passage.B) Ask students to read the text again , then finish Task1 on P53) Intensive Reading①As the world's most popular Internet search engine, Google is one of the greatestexamples of online success.Search engine 搜索引擎browser 浏览器Online 线上的；在线online/internet/ e-banking 网上银行go online 上网② Trying to find a better way for web users to search for relevant pages, Page had anidea that this could be achieved by examining the relationships between web pages.relevant a. closely connected with the subject you are discussing or the situationyou are thinking aboutbe relevant to 与....有关e.g. What experience do you have that is relevant to thisposition?achieve v. to succeed in reaching a particular goal or standard by making an effortfor a long time achievement n. 成绩，成就e.g. After 10 years of hard work, he finally achieved success in his business.③ The technique appeared to be successful.appeared to be/do to give the impression of being or doing somethinge.g. 1. She appeared to be in her late thirties.2. They appeared not to know what was happening.④ After a few years of growth fuel ed by eager investor s, Google went public. Many Google employee s became instant millionaires.fuel v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or power 刺激，给.....提供燃料e.g. 1. His words fueled her anger still more.2. The stored oil could fuel the nation for six months.eager adj. 渴望的；热切的；热心的be eager to do sthinvestor invest v. invest in 投资to invest in government bonds投资于政府公债go public (of a company) to start selling shares on the Stock Exchangee.g. This company is among the first ones that went public in China.instant a. happening immediately; (of food) that can be made quickly and easilye.g. 1. She took an instant dislike to me.2. instant coffee / instant noodles⑤ Google has recently acquire d which is the Internet’s largest video-sharing website and continues to add new feature s every day including tool bars, email, and advertising.acquire v. to gain possession of; to gain something by one's own efforts, ability or behaviore.g. 1. The company has just acquired some new properties.2. She has acquired a good knowledge of English.feature n. something important, interesting or typical of a place or thinge.g. An important feature of Van Gogh's(梵高) paintings is their bright colors.v. to include a particular person or thing as a special featuree.g. The new car features high speed and safety.⑥In addition to its growth and popularity, Google has also been named the number one company to work for in the United States. It tends to stay away from typical office designs and tries to make the office a place where employees are comfortable and free to excel at their work.in addition to as well as; besidese.g. In addition to the apples you asked for, I bought you some oranges and bananas.tend to to be likely to do something or to happen in a particular way because this is what often or usually happense.g. 1. Women tend to live longer than men.2. When I'm tired, I tend to make mistakes.stay away from not to go near a particular person or placee.g. I want you to stay away from my home.typical a. having the usual qualities or features of a particular group or thinge.g. This advertisement is a typical example of their marketing strategy.excel v. to be very good at doing something excel (in/at)e.g. 1. The school excels in sports.2. She has always excelled at foreign languages.⑦Today, Google owns YouTube, Blogger and other hot websites and has become the leader in terms of ad-based revenue on the web. The brain child of two students has become abillion-dollar company and one of the best-known trademark s in the world. Google’s history serves as a perfect model and inspiration for Internet entrepreneurs today.in terms of from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of sb) an idea or invention of one person or a small group of peoplee.g. This festival was the brain child of Tony Smith.serve as to be suitable for a particular usee.g. The sofa will serve as a bed for a night or two.4）Exercises5) Making a company introductionStep 4 Reading B1) New words and phrasesA) Ask several students to read these new words and phrasesB) Ask students to read the words and phrases after their teacher2) SkimmingA) Ask students to read the text as quickly as they can and tried to get the main ideaof this passage.B) Ask students to read the text again , then finish Task1on P73) Language pointsprofile n. 轮廓，外形；简介‘概况objective n. 目标 a. 目标的，客观的manufacture v. manufacturera range of 一系列，一套look to 展望，盼望base be based on 根据，以....为基础on the basis of 根据，基于.....provide for 提供，供应be responsible for 对....负有责任take the responsibility for 承担责任up to 达到，到达4) Exercise (Task 2)Step 5 Homework1) To finish the Language Lab on P122) To preview Listening & speaking、writing etc.Unit 1 OrganizationTeaching objectives:1) Improve students' Listening, Speaking and Writing abilities;2) Listening strategy and methods;3) Conduct a series of listening, speaking and writing activities related to thetheme of the unit.4) Master the basic sentence patternsTeaching contents:Listening & Speaking, Writing & Self-study RoomTeaching focuses:1) Listening strategy and methods ;2) the writing of envelopes;3) basic sentence patternsTeaching methods: Task-based Approach;Communicative Language Teaching;Activity Teaching Approach;Question-answer Teaching Approach.Teaching aids: blackboard, multimedia, tapeTeaching procedures:Step 1Greetings and revisionStep 2 Listening & Speaking1) Listening (Task1-5)Ask Ss to listen the materials carefully and finish the exercises, then check the answers2) Speaking (Task6)① Introduce some useful expressions about introduction to the Ss② Work in pairs to complete the chart and then ask several groups to perform it. Step 3 Writing1) Teach Ss the writing of envelopes2) Ask Ss to finish the exercises(Task1-4)3) Check the answersStep 4 Mini-project1) Divide the whole class into several groups2) Ask Ss to complete it after class3) Ask some groups to present their workStep 5 Self-study Room1) Basic sentence patternsS+vi.S+vi. Time flies.S+vi.+adverbial birds sing beautifully.S+vi.+prep.phrase they went on holiday.S+vi.+infinitive we stopped to have a rest.S+vi.+participle she’ll go swimming.S+vt.+os+vt.+n/pron. We like English.S+vt.+infinitive she wants to help him.S+vt.+wh-infinitive I don’t know what to do.S+vt.+gerund they enjoy living here.S+vt.+clause I like (that) he is right.S+lv.+ps+lv.+n/pron. The compass is mine.S+lv.+adv. The power is off.S+lv.+adj. The secretary is efficient.S+lv.+prep.phrase he looks in good health.S+lv.+participle the experiment is interesting.S+vt.+Io.+DoS+vt.+n./pron.+n I set him a boxS+vt.+n./pron.+to/for-phrase I brought Mary a book .S+Vt.+O+Co.S+vt.+n./pron.+adj. Do I make myself clear?S+vt.+n./pron.+prep.phrase she alaways keeps everything in good order S+vt.+n./pron.+infinitive we want you to go there.S+vt.+n./pron.+participle we listened to him singing.S+vt.+n./pron.+wh-infinitive the supervisor shows me what to do next. S+vt.+n./pron.+clause tom told me that the film was great.2) Ask students to finish Task 1-2, then check the answers.Step 6 Homework1) To finish exercise book of unit one2) To preview Unit 2。