企业形象设计----教学目标
视觉传达专业的企业形象设计课程，主要针对企业形象视觉识别系统设计，课程是以设计塑造企业形象为目的，通过标志图形、标准文字、标准色彩与吉祥物设计来宣传企业文化为教学目的。

视觉传达设计中的企业形象设计课程主要围绕VIS视觉识别系统设计进行，以标志、标字和标色为设计三要素进行教学，同时根据时代的发展和要求，又将企业的广告语和吉祥物加入其中。

综合起来；
企业形象视觉识别系统设计---基础部分。

品牌标志品牌字体品牌色彩吉祥物广告语
企业形象视觉识别系统设计---应用部分。

主要有办公系统宣传系统礼品系统交通工具服装公共指示系统等等…….
Corporate image design -- teaching objectives
The visual communication of corporate image design courses, mainly for visual identification system design curriculum is based on the design of corporate image, shaping the corporate image for the purpose, through the standard text, logo graphic, standard colors and mascot design to promote corporate culture for teaching purpose.
The visual image design in the curriculum design mainly focuses on the design of visual identification system VIS, to mark the standard words and color design for the three elements of teaching, at the same time, the development and requirements of the times, and the enterprise slogan and mascots to join them.
Together;
Enterprise image visual identification system design --- basic part.
Brand logo font color advertisement brand brand mascot
Corporate image design, visual identification system application part.
The main office system propaganda system gift system transportation public clothing indicator system and so on...... .。