Environmental Friendly
A absolutely GREEN transportation.
Government Support
User needs
The last mile
Facilitate the convenience of users.
Competitive Analysis
Energy + Internet
Customer demand ----Taking an example of the battery
谢谢观赏！
2020/11/5
13
摩拜单车商业模式分析(英语)
Development Stages
1.Exploration period: Choose Shanghai as the first operating city; occupy the market; test operation mode; meet the needs of people traveling bicycles. 2.Growth period: Achieve the user size and order size of the steady growth; increase the running of the bicycle, occupy more market share. 3.Expansion period: Add a second operating city of Beijing; create product reputation; get massive new users, build product barriers; provide a high-quality user experience.
user experience Uncomfortable ride
Profit model High Cost and how to make money
Challenge
users quality Damage to the bicycle
Urban road conditions Very few city suitable for riding
Internet+
Customer demand
Environmental prergy crisis and environmental pollution leading to the demand of new energy.
Internet+
Easy parking Just find a sidewalk
by street.
Easy to use Unblock by scanning
QR code
Stable and reliable They design/manufacture bikes themselves
Low cost Cheapest means for short distance transportation
Exploration
2016.4.222016.8.8
Description of tGherocwontthents
2016.8.92016.8.30
Expansion 2016.9.1-now
Market Size
Bicycle Rental Market
By 2019, Market Size 163 million for 12.26 million users.
summary Entrepreneurial model of Mobike
Products are fundamental Competition from the product itself
“Hard-connected” opportunities Manufacturing + public service
Entrepreneur’s determination Overcome difficulties
Intellectual Property Distribution of Mobike
Enlightenment for Shanghai electric center academe
Environmental protection