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国际汽车细分市场划分方法—国际标准
Segment F2 : ULTRA LUXURY CLASS
Ultra Luxury, prestige & exotic passenger cars Typically very low volume, high prestige, luxury branded models Portfolio buyers commonplace (i.e. own >5 vehicles already) 85% of owners switch brands with new model in same segment Recent Top Best Selling Segment F2 Models Bentley Arnage Ferrari 612/575M Rolls Royce Phantom Porsche Carrera GT Aston Martin Vanquish
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Segment C2 : MEDIUM CLASS
Medium-sized passenger car
C2 status usually determined by brand and/or bodystyle (esp. sedan)
Global Segment Definitions & Guidelines
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Segment Definitions : Guidelines
Third-generation segmentation in order to better represent recent & future “subsegment” activity MPVs, SUVs & PUPs broken down into A-E where applicable (MPV-C = Scenic)
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Segment D2 : EXECUTIVE CLASS
Executive passenger car
Brand is vital in this segment
Sedan dominates but Estate popular Cabrio & Coupe offered by big players
Size = 4700-5100mm BUT also Sports models
Price Band CHF 50,000-85,000
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Recent Top Best Selling Segment E1 Models BMW 5-Series Mercedes-Benz E-Class Audi A6 Chrysler 300 Toyota Crown
All sizes as encompasses Sports & Saloon models, also limited edition production runs (G-Segment)
Pricing > CHF 400,000 (~ US$/€ 200,000) “If you have to ask, you can’t afford it!”
Size is main criterion for some segments (e.g. A Segment) Pricing just as important & Swiss market used as benchmark for Price Bands Swiss market is diverse, with no indigenous manufacturers & no import tariffs
All sizes as encompasses Sports & Prestige models
Pricing CHF 200,000-400,000 (about US$/€ 100,000 – 200,000) “I buy it because I can!”
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Price Band CHF 85,001-170,000
Recent Top Best Selling Segment E2 Models Lincoln Town Car Mercedes-Benz S-Class BMW 7-Series Chevrolet Corvette Lexus LS-Series
Size = 4400-4900mm
Price Band CHF 33,001-41,000
Recent Top Best Selling Segment D1 Models Honda Accord VW Passat Hyundai Sonata Nissan Altima Chevrolet Malibu
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Segment E1 : LARGE & LUXURY CLASS
Large &/or Luxury Class
Large sedans dominate the segment
Brand vital here Sports also present
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Segment A : UTILITY/CITY CLASS
Entry level small passenger car
Typically inexpensive “City Cars”
Mostly 3dr hatch but 5dr increasingly commonplace
Hatch/MPV definition can be difficult
Recent Top Best Selling Segment A Models
Size = up to 3800mm Price Band CHF <= 15,000 BUT size really the prime indicator
Multi-car & brand owners normal (i.e. own 2-3 vehicles already) 85% of the owners switch brands with new model in same segment Recent Top Best Selling Segment F1 Models Bentley Continental GT Bentley Continental Flying Spur Ferrari 430/360 Maserati Quattroporte Aston Martin DB9
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Suzuki Alto/Maruti 800 Suzuki Wagon R Fiat Panda Daihatsu Move Tianjin Xiali
Segment B : SUPERMINI CLASS
Small passenger car
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Segment F1 : SUPER LUXURY CLASS
Super luxury passenger cars
“Entry” level to the world of low volume, high prestige, luxury branded models
Segment E2 : HIGH LUXURY CLASS
High Luxury Class
Sedan dominates segment
Brand vital Sports models important
Size > 4500mm BUT also Sports & Prestige models
Segment C1 : LOWER MEDIUM CLASS
Medium-sized passenger car
Typically 5 door hatchback
Estate variant commonplace 4 door sedan variants often available (especially popular in U.S. & Asia)
Size = 4000-4500mm
Price Band CHF 22,001-28,000
Recent Top Best Selling Segment C1 Models Toyota Corolla Ford Focus Honda Civic VW Golf Chevrolet/Opel Astra
Size = 3700-4200mm Price Band CHF 15,001-22,000
Peugeot 206/207 Chevrolet/Opel Corsa Ford Fiesta Renault Clio VW Polo
Copyright ©2008 Global Insight, Inc.