Native ads
The cases
Twitter，microblog，SNS
（social networking service）
Ads become boutique posts
CITIC Bank（中信银行） Native ads Homemade micro-film， TV drama program The series of clear（清 扬）
Interactive programs
P&G，crest（佳洁士）-吃货掌门人
Native ads
SNS
a screenshot of one foreign website
Its format, color and content is very similar to the others. When people browse this webpage.They won't skip it on purpose.In this way .ads work out.
Interactive programs
P&G，crest（佳洁士）-吃货掌门人
Native ads
Our responsibility as marketers
Native ads is the future，more and more people will say good-bye to the banner advertisement that troubles customers. It should subvert ads field. Therefore，as markers of digital age ，we should be responsible for native ads，make it a reality.
Twitter，microblog，SNS
（social networking service）
Ads become boutique posts
CITIC Bank（中信银行） Native ads Homemade micro-film， TV drama program The series of clear（清 扬）
Native ads
Native ads
The content must be valuabal Let users select on his or her own Visual sense is integreted with web,not abrupt
Native ads
The cases
Native ads
The cases
Twitter，microblog，SNS
（social networking service）
Ads become boutique posts
CITIC Bank（中信银行） Native ads Homemade micro-film， TV drama program The series of clear（清 扬）
In 2012， the most popular word of the commercial field
Native ads
原生广告
Native adsΒιβλιοθήκη Non-native ads
Non-native ads（非原生广告）is some kind of advertisement which is so obvious that you recognize it with one look，then you will neglect and pass it spontaneously.
Interactive programs
P&G，crest（佳洁士）-吃货掌门人
Native ads
Film and drama
It tells a story about a hypnotist and his client.they fall in love with each other .In this film.all consumptions are through citic bank . Until the film comes to an end .we know it is a advertisement. I believe it's great. It helps consumers remember the product as feeling leading role's emotions.
No，
Ads again
Native ads
Native ads
Native ads is a specially designed media form which makes advertisement a part of the content. This kind of advertisement can make product brand compatible with the website. For example，videos，photos as well as passages will be integrated into the website，rather than be there separately.
Native ads
The significance of native ads’appearance
New field— the design of native Encourage ads Make web’ ads creation， commercializ break form ation tend to limit native
Native ads