alibaba
Cross-border commerce, Cross-border
goods
exhibition,
logistics,
e-commerce market
payment, etc
E-commerce services market
Information platform services, thirdparty payment services, third-party e-commerce credit evaluation service,
6
The development of alibaba
In 2014, Alibaba launched Tmall international . In this year, the annual income of it is as high as 53 billion yuan ；
In 2015, Alibaba promoted the development of the digital marketing program in China, and gradually achieve big data marketing ability .
2
The target market of alibaba
E-commerce market
Production organization, production services, financial services, logistics services, information services, network marketing, etc
4
The development of alibaba
In 1999, 18 people led by Jack Ma founded Alibaba group ; In 2000, Alibaba group successfully financing $20 million ; In 2001, The registered users of Alibaba exceeded 1 million ; In 2002, Alibaba began to make profits in the first; In 2003, Alibaba set up Taobao and open B2C business; In 2004, Alibaba create a Alipay platform; In 2005, Alibaba and Yahoo reached a strategic cooperation, the same year in October to take over the Chinese Yahoo.; In 2006, Alibaba opened the Taobao university courses to provide e-commerce training services for platform users;
In2016, Alibaba group platform turnover reached 3 trillion, reach 3.092 trillion yuan, up 27% from a year earlier. It suggests that Alibaba has become the largest mobile economic entity in the world. At the same time,it makes success breakthrough 100 billion yuan, which became the highest per capita capacity of Chinese Internet companies.
The introduction of alibaba
Dian Jie International business
20151201181005
catalogue
1.The target market of alibaba 2.The development of alibaba 3.The brand and business of alibaba 4.The international strategy of alibaba 5. The reasons for the success of alibaba
Mobile shopping
I steel net、global sources
B2B
Main
Third-party competitors
payment
Jingdong mall
Bபைடு நூலகம்C
UnionPay、Tenpay
C2C
Taobao market accounted for 96.5% of the absolute leading market share, there is no competitor in the market.
partners guidance service, etc
3
The target market of alibaba
Alibaba wireless occupies the absolute majority of the market share. There is no competitors .
5
The development of alibaba
In 2007, Alibaba listed on the Hongkong Stock Exchange ; In 2008, Alibaba set up Taobao mall that is now Tmall ; In 2009, Alibaba launched cloud computing services ; In 2010, Alibaba set up Juhuasuan and AliExpress ; In 2011, Tmall and Juhuasuan split from Taobao ; In 2012, Jack Ma founded Alibaba Foundation ; In 2013, Alibaba released a mobile social networking software and to develop mobile social platform services market ;