10秋商务英语辅修《商务英语》复习资料一、专业词汇翻译部分1.star-up company 刚创立的公司2.niche market 利基市场3.corporate culture 企业文化4.performance appraisal 绩效评价5.business plan 商业企划书6.market analysis 市场分析7.financing 融资8.flagship store 旗舰店pensation package 薪酬方案10.direct marketing 直接营销11.real estate 房地产12.vertical integration 垂直整合13.horizontal integration 水平整合14.marketing channels 营销渠道15.sales team 销售团队16.franchising 特许经营17.royalty 专利权使用费18.brand loyalty 品牌忠诚度19.inventory turnover 存货周转mission 佣金21.license agreement 许可协议22.untapped market 未开发的市场23.market share 市场份额24.market segmentation 市场细分petitive edge 竞争优势26.localization strategy 本地（土）化战略27.import quotas 进口配额28.export duties 出口关税29.marketing brochure 营销（宣传）小册子30.market penetration市场渗透31.exclusive agreement 独家（排他性）协议32.multinational company 跨国公司33.overhead expenses (企业)日常开支34.product diversification 产品多样化35.target market 目标市场36.risk diversification 分散风险37.monopoly market 垄断市场38.perfect competition 完全竞争39.oligopoly market 寡头市场40.Cartel 卡特尔组织41.brand strategy 品牌战略42.price fluctuation 价格波动43.retail network 零售网络44.brand-savvy enterprise具有品牌意识的企业45.business acumen 商业头脑46.product differentiation 产品差异化47.barrier to entry 进入壁垒48.black market 黑市49.hotel room rates 酒店客房价格50.middle managers中层管理人员51.currency exchange rate 外汇汇率52.tourist resort 旅游胜地53.after-sales service售后服务54.logistics Management 物流管理55.semi-finished products半成品56.import surcharge进口附加费57.traveler’s cheque 旅行支票58.debit card 借记卡59.anti-trust law 反垄断法律60.dumping 倾销二、词形变换部分1.The law works on the assumption that it is preferable for chidren to be with their mother.(assume)2.Frustration by his father of his wish to become a local entrepreneur made him very unhappy.(frustrate)3.The whole magazine is designed and edited in the pursuit of exellence. (pursue)4.His quick promotion in the company caused widespread resentment among the otheremployees. (resent)5.In Britain an accused man is presumed to be innocent until he is proved guity. (presumably)6.The train strikes which already lasted for two days caused major disruption to thousands ofcommuters. (disruptive)7.Being self-employed allowed Jack the flexibility to work unusual hours. (flexible)8.It is known that important witnesses are isolated from the media for their own safety.(isolation)9.The new board director reminded all his subordinates of the importance of being compliantwith the demand of patrons. (compliance)10.The strategy of sustainable development has been given much focus by the government allthese years. (strategic)11.The weather alternated between rain and sunshine in the last week.（alternative）12.The air was saturated with the perfume of the flowers. (saturation)13.His view lack consistency: one day he’s a conservative, the next he’s a liberal.(consistent)14.Overwhelmed with gratitude, the man fell to his knees. (overwhelm)15.The newspapers are giving the affair considerable prominence. (prominent)16.They found it hard to justify their son’s giving up a secure well-paid job. (justifiable)17.We were taught by our teacher to penetrate the phenomena of things tp study their essence.(penetration)18.In this company, attendance is mandatory at all meetings. (mandate)19.As an entrepreneur in the technology industry, he established a foundation for retarded kedsand got involved in various philanthropic efforts. (philanthrophy)20.He responded to investigators with clumsy distortion of facts, garbled information andfar-fetched opinions. (distort)21.Market defferentiation is the way that you make your business or product more desirable thanall the others like it. (differentiate)22.They want to spend a minimum of both time and money to finish the program. (minimal)23.In the late 1800s, people feared the monopolistic railroads for railroad magnets controlled themajor means of transportation of goods and people across the country. (monopoly)24.They have successfully transformed the deserted construction site into an industrial park.(transformation)25.The weak stock markets worldwide herald the end of an era for the “omnipotent”stockbrokers. (omnipotence)三、paraphrase部分1. There is no secret that most of the average people dream about getting rich albeit very few makes any real effort to become one.although; are serious about making efforts2. Overwhelming majority out of them is self-made and owners of business.A surprising large number of3. An entrepreneur chooses not to sit back and take what life deals him; he attacks life head on, takes chare of his own life, and has a persistent determination to create his own path in life.accept readily what life treats him; confronts life bravely4. Some of these qualities are built-in parts of your inherent personality, and some of them get developed over time.your personality which you are born with5. The combination of these two creates necessary prerequisites in developing common sense in a person.precondion6. Many home-based business owners can deduct a portion of their rent or mortgage interest from their personal income taxes.take an amount of7. Other keys to success include being able to sell oneself and the business, and staying on top of personal and business finances.being in control of8. By being aware of the potential pitfalls and creating a plan to overcome them, a home-based business owner can significantly increase his or her chances for success. fully realizing9. In addition, the creation of a home office will probably necessitate changes in family members’ schedules of life-style.arrangement for daily activities10. You invested a lot —in terms of money, time and sweat equity to get your business off the ground.with regard to; continuous efforts11. The market expansion step is that period where a company assesses current markets, identifies untapped markets, and seeks opportunities for revenue growth through new market opportunities.evaluates; recognizes unexplored markets12. Learn to spot telltale signs of saturation in your present facilities.detect13. A location on Main Street, in a shopping mall or an industrial park may cost you more in rent, but if you gain exposure to new customers it may be a sound investment. are brought to notice by ; good14. A leading issue that is keeping many U.S. companies back is lack of product localization.prevents the development of many U.S. companies ;main factor15. This requires adding features and capabilities to their mainstream products and customizing them to meet international prospects’ requirements.prospective buyers’16. For one, it gives them a tangible competitive edge over companies that insist on making their international customers buy products or services as they are sold in theUnited States.substantial; advantage17. What could be a better way to tell international customers that you are committed to serving their needs than to communicate in their mother language?are devoted to; catering to18. The ones that don’t will ultimately be taken over by the ones that do, or perish. controlled19. Rockefeller’s Standard Oil and Gates’ Microsoft may have briefly approached this kind of dominance, but the length and extent of De Beefs’supremacy is unprecedented.duration and magnitude; dominance20. With this leverage, it could artificially keep diamond prices stable by matching its supply to world demand.as a result of human endeavor ; from fluctuating21. In the past few years the diamond industry has failed to generate the earnings growth and profit margins enjoyed by other luxury brands.bring about the growth in revenues22. What is tantalizaing is that at the luxury end —the famous blue box of Tiffany’s —there are brands getting the margins and markups enjoyed in the luxury-goods business as a whole.Tempting; in the realm of luxury industry23. International travel is no longer the exclusive province of the rich.limited to some rich people24. Many will get in line just to secure the option of visiting rationed destinations, even if they don’t exercise it.wait in line25. Some people, for example, are already calling for limits on traffic to ecologically sensitive destinations, such as the Incan ruins at Peru’s Machu Picchu.asking for restrictions; destinations where the ecosystem is easily damaged26. In some cases, it will become too expensive and logistically difficult for businesses to coexist with swarms of tourists in the hearts of cities with major cultural sites or other attractions.too costly and difficult in terms of logistics; share with a mass of tourists四、英译汉部分1.Instead of trying to control the world supply, De Beers would now focus on adding value---through marketing and branding initiatives---to the diamonds already under its dominion.2. The separation and the fusion of product development and product localization become the paradox to solve, requiring the implement of a workable localization strategy.3. The Chinese, for example, are developing Hawaii-like Hainan island and Macao, a gaming paradise on China’s southern coast.4. A billion or two additional international travelers represent both a massive potentialheadache and an opportunity for business.5．At times, entrepreneurs force themselves to choose work over fun, a boring job against a pleasant one, working on tax papers rather than reading a glamour magazine.6．A true traveler is always a vagabond, with the joys, temptations and sense of adventure of the vagabond.7. Whatever the reason, home-based businesses have become a significant trend inrecent years.8. Many people think that the only way of making a living is committing thenine-to-five grind, barely seeing the light of day until they hit retirement age.9. The separation and the fusion of product development and product localization become the paradox to solve, requiring the implement of a workable localization strategy.10．At times, entrepreneurs force themselves to choose work over fun, a boring job against a pleasant one, working on tax papers rather than reading a glamour magazine.11．A true traveler is always a vagabond, with the joys, temptations and sense of adventure of the vagabond.12. Direct selling requires good selection and training techniques and a commissionplan plus liberal incentives.1.戴比尔斯不再试图控制世界钻石供应，而是将重点放在如何通过营销和品牌推官增加本公司已有钻石产品的价值。