目录一、电子商务的背景分析二、电子商务的行业分析A、现有网站排名根据《中国互联网实验室中心》的分析报告，中国现在电子商务排名靠前的有如下几个网站：1、淘宝网（）2、易趣网（）3、阿里巴巴（）4、卓越网（）5、当当网（http://）6、七彩谷( )7、搜易得()8、携程网（）9、e龙网（）10、新浪商城（）B、现有网站宗旨分析1、淘宝网运作模式：网站描述：淘宝,掏宝,论坛,联盟,买,卖,1元,一元,电脑,视听,MP3,MD,CD,VCD,DV,耗材,化妆,相机,数码,配件,珠宝,手表,艺术,宠物,求购,出租,出售,二手,汽车,音响,保健,讨价换价,一口价,拍卖,auction,sell,buy,price,bid,女性,性感关键字：淘宝,掏宝,论坛,联盟,买,卖,1元,一元,电脑,视听,MP3,MD,CD,VCD,DV,耗材,化妆,相机,数码,配件,珠宝,手表,艺术,宠物,求购,出租,出售,二手,汽车,音响,保健,讨价换价,一口价,拍卖,auction,sell,buy,price,bid,女性,性感2、易趣网运作模式：网站描述：中国最大拍卖网站！乐趣无限,价格优惠,1000多种商品分类应有尽有,供您自由买,快乐卖！~~“每15秒就有一个新登商品,每5秒就有一个人出价竞拍,每30秒就有一个商品成功卖出！关键字：易趣,易趣网,Eachnet,,拍卖,竞拍,竞买,买卖,交易,电脑,二手,服饰,衣服,手机,诺基亚,Nokia,运动,体育,网球,篮球,足球,球拍,房,租房,买房,打印机,扫描仪,硬盘,显卡,声卡,CPU,整机电脑,笔记本,笔记本电脑,化妆品,香水,邮票,钱币,数码,数码相机,CD,MD,MP3,PDA,Notebook,PC,Computer,随身听,Walkman,珠宝,首饰,玩具,家具,手表,古董,车,汽车3、阿里巴巴运作模式：网站描述：供求信息/ 商业公告板/商业贸易机会/进出口贸易机会/电子商务/关键字：供求信息，商业公告板，商业机会，进出口，商情公告板，商业BBS，进出口BBS，贸易机会，电子商务，免费贸易机会，求购，出售，贸易4、卓越网运作模式：网站描述：中国最大的网上商城,书店,音像店,礼品店,便宜,电子商务,网上购物,软件,it,购物,卓越网,卓越,收藏夹,经典,btob,btoc,b2b,b2c,book,music,vcd,video,dvd,game,software,shop,store,joyo关键字：电子商务,网上购物,网上书店,网上商城,图书,音像,软件,购买,流行文化,明星,mp3,音乐,时尚,小资,管理,礼品,经典,电视剧,连续剧,卓越网,卓越,b2c,c2c,joyo,六一,儿童节5、当当网运作模式：网站描述：当当网,全球最大的中文网上商城关键字：当当,当当网,图书,音像,百货,book,music,vcd,video,dvd,game,software,shop,store,dangdang,webcolor,bobocoo6、七彩谷运作模式：网站描述：sex,love,health,shopping,性，爱，健康，购物关键字：成人用品,性,保健,化妆,内衣,护理,vcd,音像,sexy,sexual,venereal,sex health,sex toys,love7、搜易得运作模式：网站描述：搜易得IT数码商城是您可信赖的IT数码平台关键字：8、携程网运作模式：网站描述：酒店预订酒店预定酒店机票预定机票预订机票关键字：酒店预订酒店预定酒店机票预定机票预订机票9、e龙网运作模式：网站描述：（无）关键字：（无）10、新浪商城运作模式：网站描述：（无）关键字：（无）C、现有网站在上的参数分析1、淘宝网（）Traffic rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change19 19 30 37• ~ 33%• ~ 25%• ~ 10%• ~ 7%• ~ 3%• ~ 3%• ~ 3%• ~ 2%• ~ 2%• ~ 2%• ~ 2%• ~ 2%• ~ 1%• ~ 1%• ~ 1%•Other websites ~ 3%Reach per million users:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 43,650 51,000 24,745 69% Reach rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change12 11 23 16 Page Views for :Page Views per user:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change2.8 2.63.0 50% Page Views rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change31 27 67 882、易趣网（）Traffic rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change20 21 20 7• ~ 40%• ~ 23%• ~ 14%• ~ 7%• ~ 5%• ~ 4%• ~ 4%• ~ 3%• ~ 1%Reach for :Reach per million users:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 25,700 22,850 24,290 67% Reach rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change24 26 25 15 Page Views for :Page Views per user:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change8.0 8.9 8.6 5% Page Views rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change21 21 21 83、阿里巴巴（）Traffic rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change52 37 40 28 Where do people go on ?• ~ 72%• ~ 10%• ~ 8%• ~ 3%• ~ 3%• ~ 1%• ~ 1%• ~ 1%•Other websites ~ 1%Reach for :Reach per million users:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 11,300 12,200 11,880 55% Reach rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change58 48 49 35Page Views for :Page Views per user:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change6.9 8.6 8.3 15% Page Views rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change59 33 36 284、卓越网（）Traffic rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 412 248 223 31 Where do people go on ?• ~ 82%• ~ 10%• ~ 3%• ~ 2%• ~ 1%• ~ 1%•Other websites ~ 1%Reach for :Reach per million users:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 3,050 3,700 4,095 9% Reach rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 357 261 211 11Page Views for :Page Views per user:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change3.34.5 4.5 13%Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 606 299 277 925、当当网（http://）Traffic rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 466 283 281 274Where do people go on ?• ~ 97%• ~ 2%• ~ 1%• ~ 1%Reach for :Reach per million users:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 3,050 3,340 3,550 84% Reach rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 360 287 250 247Page Views for :Page Views per user:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change3.04.2 4.0 2% Page Views rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 671 391 397 3246、七彩谷( )Traffic rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 370 372 406 99Where do people go on ?• ~ 48%• ~ 17%• ~ 9%• ~ 7%• ~ 5%• ~ 4%• ~ 2%• ~ 2%• ~ 2%• ~ 1%• ~ 1%•Other websites ~ 2%Reach for :Reach per million users:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 2,950 2,880 2,270 35% Reach rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 373 357 437 158Page Views for :Page Views per user:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change4.1 3.85.4 13% Page Views rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 510 503 450 727、搜易得()Traffic rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 1,056 719 485 144Where do people go on ?• ~ 78%• ~ 6%• ~ 5%• ~ 4%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%•Other websites ~ 2%Reach for :Reach per million users:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 1,065 1,195 1,720 33% Reach rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 1,090 926 599 200Page Views for :Page Views per user:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change5.1 7.16.6 2% Page Views rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 1,203 666 481 1208、携程网（）Traffic rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 916 683 701 488Where do people go on ?• ~ 76%• ~ 12%• ~ 4%• ~ 2%• ~ 2%• ~ 1%• ~ 1%•Other websites ~ 2%Reach for :Reach per million users:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 850 1,165 1,115 60% Reach rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 1,411 951 983 693Page Views for :Page Views per user:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change9.9 8.5 8.5 8% Page Views rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 724 576 585 4399、e龙网（）Traffic rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 1,445 1,073 908 202Where do people go on ?• ~ 17%• ~ 14%• ~ 13%• ~ 12%• ~ 5%• ~ 4%• ~ 4%• ~ 3%• ~ 2%• ~ 2%• ~ 2%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%• ~ 1%•Other websites ~ 5%Reach for :Reach per million users:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 895 1,100 1,205 23% Reach rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 1,339 1,015 918 209Page Views for :Page Views per user:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change4.2 4.2 4.3 4% Page Views rank:Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change 1,751 1,280 1,124 18410、新浪商城（）三、C2C模式电子商务的流程分析四、C2C模式电子商务的框架设计五、C2C模式电子商务的数据库设计六、C2C模式电子商务的开发计划。