7
• 中国期刊网 • Proquest • Ebscon • 国研网 • 中经网 • Google and others
8
Session One
History, Concept, and Process
9
• After your graduation, …… • Suitable for individuals, family, company, government and
– Typical – failure or success – Action of one company or relation among
several companies – In english
4
Course Grading
• Final exam
50％
• Presentation and report 40%
3. Assessment of cases
– Content – Format – Effect
4. Deadline: the 8th week
3
• Examples
– 盛大网络 – Canon – DELL – 网络游戏产业 – Textile industry – Others
• Should be
4. Business portfolio and choosing strategies
5. Corporate strategies
6. Competitive strategy (and game theory)
7. Balanced scorecard and emergency management
• 迈克尔·波特：《竞争战略》，华夏出版社
• 迈克尔·波特：《竞争优势》，华夏出版社
• 迈克尔·波特：《国家竞争优势》，华夏出版社
• 罗伯特·伯格曼：《技术与创新的战略管理》，机械工业出版社
• 加里·哈默：《战略柔性》，机械工业出版社
• 安德鲁·坎贝尔：《战略协同》，机械工业出版社
6
• Harvard Business Review • Strategic Management Journal • Sloan Management Review • California Management Review • Management Science • Journal of Management • Academy of Management Journal • RAND Journal of Economics • McKinsey Quarterly
• Class participation
10％
5
References
• Arthur A. Thompson and A.J. Strickland. Strategic Management: Concepts and Cases. McGraw-Hill companies, Inc. 2001
8. Critical mass
9. Competitive advantage of nations
ห้องสมุดไป่ตู้
10. Case study
11. Case study
2
• Module Two: cases
1. Team work: case report 2. Requirement
– Select one company or one industry – Clear description of its strategy or practice – Data – Questions
– 1820s to the beginning of 20th century – No competitive concept? – Car and carriage – Electric light and gas light
• Phase 2: scientific management
– Before 1930s – Sellers market, production-dominated – Focusing on cost, efficiency, and product – The theory of Taylor
businessstrategy企业战略管理 英文版(上海财经大学董
1
Structure and Schedule
• Module One: Lectures
1. History, Concept, and Process
2. External environment
3. Capability and resources
• David Besanko, David Dranove, and Mark Shanley. Economics of Strategy. John Wiley & Sons, Inc. 1996 戴维·贝赞可（等）： 《公司战略经济学》，北京大学出版社
• 王玉：《企业战略管理教程》
• 亨利·明茨伯格：《战略历程》，机械工业出版社
– After 1960s – Post-industrial society (France) – Value oriented, create market
12
Strategy：basic concept
•In order to adapt to the external environment, the current and future business activities are strategically decided, covering which kind of business to enter, how to compete and operate and so on.
11
• Phase 3：Marketing management
– 1930s to 1950s – Diversified demand, buyer’s market, competition – Market and customer oriented
• Phase 4：strategic management
other organizations • 乾隆 • Tacit or clear strategy (华硕与一江阴民企) • Is strategy useful?
10
Emerge and development of business strategy
• Phase 1: the formation of modern enterprises