湖南省隆回县第二中学高中英语模块四导学案：Unit1 Period11-15 words andexpressionsModule 4 Unit 1 AdvertisingPeriod 11 words and expressionsOriginated by Ms.Jiang Revised by Ms Xu and Ms.YangStudying task: The new words and expressionsStudying aims: 1. Enrich our Vocabulary2. Master some key words and expressionsSelf education (自主学习)：T ask1: Read and recite all the new words and eopressions on page 68Task2: Write down the parts of speech of the following key words and their meanings.corporation multiply design update aspect bargain urge shock react personally ta rget determine analyze poisonous bonus cancer fancy media appeal recommendTask3: key phrases (Fill in the blanks.)1. figure 弄清楚2. advance (事先，提前)3. appeal 吸引，呼吁4. put sth （汇集、组装）5.get sth 把表达清楚6. die 死于7. be concerned 对……关心/担心 8. discourage sb doing sth阻止某人做某事9. have sb/sth mind心里想着某人/某物Team Work:（合作探究）1. amazed(a dj.) (v )使大为惊喜 (adj.)令人惊喜的（n.）惊诧2. dertermine vt (adj.)有决心的 (n.)意志、决心3. recommend v(推荐) (n.) (推荐)4. corporation （同义词）5. design (n.)(设计者)6. shock (adj.)令人震惊的 (adj.)感到震惊的7. ananysis (v.)分析 8. p oisonons (n.)毒气9. senior (反义词) 10. smoker (v.)抽烟（n.）吸烟Target detection:（目标检测）1. ---How did yor like Nickis pertormance last night?---To be honest, his signing didn’t to me much.A. appealB. belongC. referD. occur2. However hard I tvied to think abort it , What he said didn’t really to me.A. figure outB. make outC. turn outD. get across3. His death in a car accident was and we all get .A. shocking, shockingB. shocked, shockedC. shocking, shockedD. shocked, shocking4. The noise of the train in the dark night,A. died outB. died fromC. died awayD. died off5. , the result of college Entrance Exam can your future.A. In the way, determineB. In a way, determineC. In the way, be determinedD. In a way, b e determinedExercises: 完成学海导航P22作业。

Class Group No. NameModule 4 Unit 1 AdvertisingPeriod 12 Task (1)Originated by Ms.Jiang Revised by Ms Xu and Ms.YangStudying task: Writing an advertisementStudying aims: 1. To learn how to listen for statistics and descriptions.2. To learn how to express opinions and give reasons.3. To master how to use different sentence types correctly. Self education (自主学习)：Skills building 1: Listening for statistics and descriptions.1. How to read these statistics:*Fractions:1/2 (a/one half) 2/3(two thirds)¾(three quarters) 2 1/3(two and a third)How to read:2/5 _________ 4 ¾2. How to read these statistics:*decimals:0.3 (zero/nought point three), 6.79 (six point seven nine)How to read:0.9 ____________________ 2.15________________*percentages63%(sixty-three per cent)45.72%(forty-five point seven two per cent)How to read27.35%_____________________________Step 1: Completing a bar chart.Skills building 2: Expressing opinions and giving supporting reasons. How to express opinions?I (don’t) think/believe… It seems to me that… In my opinion/To m e,…And How to give reasons?as/because/since/for …First, … Second ,… Then …(Next, … Finally, …)Pair-work(合作探究)1. Work in pairs and talk about your opinions on ads.2. Try to use different structures to state opinions and give reasons.3. You can refer to the dialogue on Page 14 as a model.Step 2: Talking about ads.A Conduct a survey.B Role-play.C Write a report.Class Group No. NameModule 4 Unit 1 AdvertisingPeriod 13 Task (2)Originated by Ms.Jiang Revised by Ms Xu and Ms.YangStudying task: Writing an advertisementStudying aims: 1. To learn how to listen for statistics and descriptions.2. To learn how to express opinions and give reasons.3. To master how to use different sentence types correctly.Self education (自主学习)：Skills building 3:Using different sentence types correctly.Practice: Label the sentence types. (Page 16)Step 3: Writing an a dvertisement.Write an ad for your company’s ChocoLoco bar.Team Work:（合作探究）Language Points:1. increase/rise/grow by … 上涨了……increase/rise/grow to … 上涨到……decrease/fall by … 下降了……decrease/fall to … 下降到……2. sth end up with … 某事以……结束/告终sb end up sth with …某人以……结束某事3. in one’s opinion 等同于 in the opinion of sb 在某人看来4. “数词+ more + 复数名词”或“another +数词+ 复数名词”表示“还……；再……”e.g. The professor needs another two assistants to do the experiment.e.g. I am given two more hours to finish my paper.Target detection:（目标检测）完成《学海导航》P29 Ⅳ的练习。

Class Group No. NameModule 4 Unit 1 AdvertisingPeriod 14 Project(1) Develop ing an ad campaignOriginated by Ms Jiang Revised by Ms Xu and Ms YangStudying task: Learning how to build an ad campaign.Studying aims: Getting a general idea of the text and knowing how to cooperate and do the preject together.Self education（自主学习）Task 1: Read the text carefully and fill in the blanks:Task 2: Reading comprehension (Target Detection)1. What do you know about an ad campaign?A. An ad campaign id only a single advertisement.B. It’s not ve ry important to know your audience in an ad campaign.C. An ad camporign is a planned programme of advertisements using various rirds of ads to reach a certain audience.D. In an ad campaign you must only employ one medium.2. What must you Reep in mind when you start a successful ad campaign?A. A clear aim and an audienceB. Atlraction to the peopleC. The benefit of the products and serviceD. The ways of reaching the aims3. When yor decide what approach you want to use in an ad campaign, the decision shoulddepend mainly on .A. the people who will buy the products and the service.B. the target audience and which kinds of ads reach that particular group bestC. the quality of the productsD. what the audience believe4. The main aim of anti smoking ad campaign is .A.to warn the harm of smokingB. to show people smoking is bad for their health.C. to get the young people to realize the damage of smokingD. to convince the young people not to smoke and urge the others to stop smoking.Task Three: Translations (Team Work)1.特定的目标受众： 7.对…造成巨大破坏2.事先，提前 8.劝阻年轻人不要抽烟3.吸引观众 9.对…关心/担心4.收集信息 10.力劝父母亲戒烟5.与…有关 11.使人震惊的意识到6.使你的信息被理解 12.很快地Class Group No. NameModule 4 Unit 1 AdvertisingPeriod 15 Project(Ⅱ) Language PointsOriginated by Ms Jiang Revised by Ms xu and Ms YangStudying Task: Language pointsStudying Aims: Mastering the important language points in the textSelf education (自主学习)（可参考《学海导航》P31-P34）1. determine 确定，决定Determine your addience 确定你的观众be determined to do sth 决心做某事（着重有决心的状态）determine to do sth (着重决定的动作)be determined on doing sth sth 决心eg: He left the place never back again.A. determined, to comeB. being determined, to comeC. determined,comingD. determining, coming2. appeal to 呼吁，迎合，对…有吸引力appeal to sb for sth 请求某人某事appeal to sb to do sth 呼吁某人某事eg: she coul dn’t come up with a solution to the problem so she me for help.A. asled forB. called atC. consulted withD. appealed to3. react to …对……作出反应react against 反抗，反对react on 对……起作用eg: How did your parents react the traffic accident?A. onB. withC. toD. against4. get…acrossget sth across to sb 向某人讲清楚某事get round 传播，流传get over 恢复过来get through 完成通过get down to 认真做eg: We must to the pubic the simple fact that drugs are dangerors.A. get acrossB. get awayC. get backD. get behind5. discourage sb from doing sth 阻止某人干某事同义词组： prevent/stop/keep sb from doing sth6. urge 力劝，主张强烈的欲望urge sb to do sth 效促/力劝某人做某事urge that sb (should) do 主张某人做某事eg: They ur ged that the library open during the vacation.A. be keptB. could be keptC. had keptD. was kept7. do damage to 对造成损害do harm to 有某人有害do good to 对……有利do wrong to 冤枉某人do a favor for sb 帮某人一个忙8. shock sb into doing 使某要震撼而去做某事be shocked at/ by 因……而震惊to one’s sho ck 令某人震惊的是eg: people were at his sudden death. It was really to himA. shocked, shockedB. shocking, a shockC. shocked, a shockD. shocking, shocking9. die from 死于（受伤等，原因多来自外部）die of 死于（饥饿，衰老，原因多来自内部）die out 绝种，灭绝die off 相继死去die away 变弱，逐渐消失eg: Smallpox. a kind of disease has now diedA. outB. awayC. offD. down10. be concerned with 与……有关，关注be concerned about 对……关心/对……担心as/so far as …be concerned 就……而言eg: The meeting was concerned reforms and everyone present was concerned their own interests.A. with, forB. with, withC. for, aboutD. with, aboutExtra exercises: 完成学海导航P28-P30的练习。