Section 4: Brainstorming
• Please give the Chinese translation of the proverbs in the text. • Find some traditional Chinese proverbs after class.
Homework
Reading 2: Intercultural Communication
• What is intercultural communication according to the text? • What are the forms of intercultural communication?
• Order is a dominant theme • Astrong drive for conformity • A demand for high-quality,long-lasting gs from German
电子：博世BOSCH，西门子SIMENSE， 欧司朗OSRAN 汽车：宝马BMW，奔驰MERCEDES BENZ，保时捷POSCHE，大众VW，奥 迪AUDI，迈巴赫MAYBACH
Section 2: Case Analysis
Case 1: Japanese Hotel Case 2: Life of Germans
Case One: Japanese Hotel
• Hospitality
• The Attitude towards Hospitality
Case Two: Life of Germans
A Fly in a Beer
Englishman: May I have another, please? Frenchman: pour the beer out Spanish man: put the money on the table and leave without a word Japanese: summon the manager and criticize, “do you do all your business like this?”
Section 3: Reading
Reading 1: Culture & Communication Reading 2: Intercultural Communication Reading 3: What is Cultural Globalization
Reading 1: Culture & Communication
Section 1: An Introduction to the Topic
Culture and Communication "Culture is communication and communication is culture." ----Hall "Whenever people interact they communicate. To live in societies and to maintain their culture they have to communicate." ----A.G.Smith Ed.
Analysis
在第一个例子中，Xiao hui 作为翻译，她要表达的意思是 “if you are tired, we can take a little rest, since you are getting on in years” (您累了的话，我们可以休息一会儿，因为您年纪大了) 这句话一说出来，如果听话者是中国人，一定会认为翻译很懂 礼貌，但听话者是一位来自美国的老太太，她的反应与我们预 期中的反应是大为不同，连用两个 “not”,可以感觉到一丝不 乐意。 造成上面情况的原因何在？在西方国家，人们不愿意接受 自己变老的事实，更不愿意别人说自己老。另外，中西方文化 在表示关心的方式也不一样，前者倾向于用陈述句，比如“你 一定累坏了”；后者倾向于用疑问句，比如“how are you doing now?”
• Are all aspects of human life touched or altered by culture? Why? • What aspects does communication include according to the passage? • What should we do to appreciate the impact of cultural difference when people from different cultures interact face-to-face?
Arab: give the beer to the waiter and say, “I will buy you a drink” American: “please serve the fly and beer separately. If the customer likes the fly, he could put it into his beer himself.”
Reading 3: What is Cultural Globalization
• What is cultural globalization? • What are the primary instruments for cultural globalization? • What accelerates cultural globalization? • What goes hand in glove with cultural globalization?
Definition of culture
Culture is the deposit of knowledge, experience, beliefs, values, actions, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and artifacts acquired by a group of people in the course of generations through individual and group striving.
注释：deposit: n. 储蓄，积淀;artifact: n.人工制品；
Section 2: Case Analysis
Warm-up cases
Showing concern 表示关心 In China： Xiao Li (an interpreter): you must be tired. you’re old… Catherine (an elderly American lady): oh, I’m NOT old, and I'm NOT tired. In the West: A: How are you doing now? Would you like to rest? B: No, not a bit.
What can we learn from the different attitudes toward the same event?
Analysis
Englishman Frenchman Spanish man Japanese Arab American seriousness 严肃 arrogance 傲慢 generosity 慷慨 critical approach 批判 sarcasm 讽刺 humor 幽默
Chapter 1
Culture and Communication
Content
Section 1: An Introduction to the Topic Section 2: Case Analysis Section 3: Reading Section 4: Brainstorming Section 5: After-class Reading Section 6: My Big Project
• When you are doing business with Germans, what should you pay attention to? • Preview Chapter 2