外贸英文函电100句（1）Format and Basic principles of Business Writing Letters商务信函的格式及写作基本原则1. A good business letter can play an important role in trade,increase friendship and obtain complete understanding between the parties involved. Business letter writing is one of the necessary business activities.一封好的商业信函可以在贸易中扮演很重要的角色，它增进友谊并且使贸易双方获得互信。
商业信函写作是商业活动中必不可少环节。
2.Only when the letter conveys the intended message faultlessly canit be regarded as an effective business letter.只有当信函完整地表达预期的信息才会被看作是一封有效的商务信函。
3.Effective business letters should be easy to read and easy tounderstand. They must be friendly and courteous.有效的商务信函应该易读和易懂，也一定是友好和礼貌的。
4.Generally speaking, we need to apply some specific writingprinciple while writing a business letter. They are: consideration, completeness, correctness, concreteness, conciseness, clarity and courtesy.一般而言，书写商务信函时，应该遵守其特有的写作规则，即体贴、完整、准确、具体、简洁、清楚、礼貌。
5.Consideration is an important rule of good business writing .Theletter you send out must create a good impression。
Try to put yourself in his or her place to give consideration to his or her varied wishes, demand, interest and difficulties.体贴是商务写作应遵守的重要原则。
你寄出的信件一定要给对方留下良好的印象。
尝试站在对方的立场考虑其不同的愿望、需求、利益和困难。
6.Correctness means not only proper expression with correctgrammar, punctuation and spelling, but also appropriate tone which helps to achieve the purpose.准确表达不仅是指语法、标点符号和拼写使用的正确，而且要使用恰当的语调来帮助达到目的。
7. A business letter is successful and functions well only it containsall the necessary information. An outline helps to make the letter full and complete. See to it that all the matters are discussed, and all questions are answered. Incompleteness is not only impolite but also leads to the recipient’s unfavorable impression towards your firm.商务信函只有包含所有必要的信息时才能达到理想效果，而列出提纲则有助于信函全面而完整。
注意讨论所有的事情回答所有的问题。
不完整不仅仅意味着不礼貌，同样会导致收件人对你公司不佳的印象。
8.The following guidelines can help us write concretely: use specificfacts and figures; put action in your verbs, prefer active verbs to passive verbs or words in which action in hidden; choose vivid, image-building words; pay attention to word orders, put modifiers in the right place.以下方法可以帮助我们把书信写得更具体：使用具体的事实与数据；用恰当的动词表达你要采取的行动；多使用主动语态，少用被动语态或隐含动作的词语；选择生动、形象的词语；注意语序，妥善放置修饰语。
9.Conciseness is often considered to be the most important writingprinciple. It can save both the writer’s and recipient’s time.Conciseness means the message expresses with brevity without sacrificing clarity or courtesy.简洁常常被视作写作的第一要义，因为这样可以同时节约写信人和收信人的时间。
简洁意味着信息简短且又不失清晰和礼貌。
10.When you are certain about what you want to say, express it inplain and simple words, present it in well-constructed sentences and paragraphs, and include necessary transitional words or expressions to link them up.当你明了想要表达的想法，请用清晰、简单的词语，用准确无误语句、段落表达出来，其中包括必要的过渡词语。
11.Courtesy plays a considerable role in business letter writing as inall business activities. It is a favorable introduction card, helping to strengthen your business relations and establish new ones.在商务函电写作中乃至所有的商务活动中，礼貌都起着至关重要的作用。
它是有效的自我推荐名片，它有助于加强并建设新的贸易关系。
Establishing Business Relations建立商务关系12.In order to open up a market to sell or buy something from theother firms or maintain or expand business activities, establishing business relations is the first step in a transaction in foreign trade.为了打开与其它公司的买卖市场商业活动，建立商务关系是国际贸易的第一步。
13.Writing letters to new customers for the establishment ofrelations is a common practice in business communications. First you must find out whom you are going to deal with.写信函给新的顾客以建立商务关系在商业中是一种惯用惯例。
首先你一定要找到你想要合作的对象。
14.Generally speaking, this kind of letter begins by telling theaddressee how you have obtained his name and address. Then express your desire to establish business relations with him and give information about your intention, the business scope of yourfirm and your firm’s financial position and integrity.一般而言，这类信函开头要告诉收件人你是如何获得贵公司的名字和地址。
然后说明你希望与之建立商务联系的愿望，并给予对方你公司的信息，公司经营范围、财务状况和诚信。
15.At the end of the letter you should express your expectation ofcooperation and an early reply.在信的结尾，你应表达合作的期望并盼早日答复。
16.The first impression matters very much. Be sure to follow thestandard format and try your best to avoid making mistakes. Be sure to answer in full without the least delay after you receive any letter of this nature. Only in this way can you create goodwill and leave a good impression on the reader.第一印象非常重要，要确定信函是按标准格式书写的，并尽力避免出错。
要确认你收到此类信函后能尽快做出详细的答复，只有这样你才能给对方创立良好的关系并留下一个深刻的印象。
Enquiries and Replies询盘及回复17.The enquiry letter is the most important form in business letters.If a buyer intends to make a purchase of some goods , he must often write letters to get information about the price , samples ,catalogues , discount , delivery date , terms of payment ,insurance ,claim and other terms .询价信函在商务信函中最、很重要的形式。