★必备短语： live TV broadcast 现场直播 follow the trend blindly 盲目跟风 vast quantities of information 大量的信息 accelerate the flow of information 加速信息的传播 rely too much on the Internet 过度依赖网络 have access to more information 可使用更多的信息 reduce face-to-face interaction 减少面对面的交流 accelerate the spread of information 加速信息的传播 immediate interest/ short-term interest 眼前利益 interest in the long run 长远利益 maintain digital privacy 维护数字时代的隐私 build up the awareness of right protection 树立维权意识 enhance review mechanism 加强审核机制
This is just a glimpse of China’s booming live streaming industry. Compared with TV shopping, live streaming on e-commerce platforms is more interactive. Customers can buy products via live streams while interacting with live streaming hosts and other shoppers. Gradually, a strong bond may have been formed between those live streaming hosts and netizens since consumers are willing to trust their choice.
It is often the case that the platform, whose first priority is to maximize the profits, are eager to
attract more users and attain more clicks, thus ignoring their social responsibility and even
streaming to display and sell their goods. Among Internet celebrities, Viya took the lead with 2.7 billion yuan of sales from live streaming on Nov. 11 last year.
结尾句: In a word, I think it is a good idea for us senior 3 students to do sth. In short, there is no doubt that it is unwise to depend completely on .... In conclusion, it is necessary to hold an objective attitude towards ....
从消费者和商家两个角度去推想网络直播带货火爆的原因，并且分别提出建议。
【参考范文】 Thanks to Internet celebrities like Viya, China has witnessed the rapid development of the live
streaming industry. Though live streaming has its own advantages and benefits the e-commerce industry, it also brings about some problems.
★必备词汇： web-addiction 沉迷网络 e-commerce 电子商务 cutting-edge/sophisticated/advanced 尖端的 innovation/invention/breakthrough 创新 over-commercialized 过度商业化的 antithetical 与…背道而驰 optimize 优化 fake products 假冒伪劣 fictional 虛构的
【关键词 2】存在问题及解决措施
★问题： ○虚假宣传 ○假冒伪劣 ○售后维权 ○盲目跟风 ★解决措施： ○平台：加强审核机制；做好主播管理，提升素质 ○政府：建立市场监查机制，畅通维权渠道 ○消费者：树立明智的购买意识，树立维权意识
【例题】 Live e-commerce has become a hit in China. A growing number of businesses are using live
的巨大销售额引入，揭示了当今社会直播大火的现象。 第二段主要讲解了网络直播模式给消费者带来的好处：和其他带货模式相比，网络直播
的“互动性”更强。 第三段则放大到电子商务和经济这个宏观角度，谈到了淘宝直播带货的成交额之高，也
谈到了可能存在的隐患：交易安全等。 材料结构清晰、内容明朗。推荐学生在思考原因的时候遵循“向内看向外看”的法则，
There is no doubt that live streaming has broadened the online sale forms and promoted the innovative development of e-commerce. Statistics show that sales revenues through Taobao live streaming reached over 100 billion yuan last year. However, it has also created some issues that cannot be ignored and should be strictly monitored, such as quality control, transaction safety, as well as the return, and exchange o上建议多运用从句、非谓语动词、倒装、强调句型让句式变得更加丰富。
What disappoints us Internet users is that the government lacks the ability to find problems and can’t do its part. （从句）
★写作内容： 1. 用约 30 个单词概括上述信息的主要内容； 2. 用约 120 个单词谈谈“网红直播带货”流行的原因以及在这种流行趋势下，我们应该如 何理智消费。
★写作要求： 1. 写作过程中不能直接引用原文语句； 2. 作文中不能出现真实姓名和学校名称； 3. 不必写标题。
【新东方名师独家解读】 该段材料主要围绕网络直播带货的原因和潜在隐患展开。从网上比较流行的带货主播
因果： ….(结果)…, owing to (原因) ….(结果)…, be attributable to/ attribute to (原因) ….(结果) lie in the fact that(原因) [同位语从句] ….(结果)result from(原因) It is precisely because (原因)…that (导致结果)… [强调结构] …, as a result, …(导致结果)… [as a result 做插入语]
原因总领句: Quite a few things give rise to the traffic problem. The reasons behind this phenomenon are various. The increase in the box-office income can be attributed to a number of factors. The reasons behind the phenomenon above can be attributed to the following aspects.
高考英语作文话题考前押题 第 1 期：网络直播带货
【关键词 1】兴起原因
★角度一：直播平台 ○网络技术发展，直播商业模式成熟 优势：增加销售额，提高利益，促进经济发展 ★角度二：消费者 ○疫情影响，“宅经济”模式爆发，消费者偏向足不出户消费 优势：减少安全风险，节省时间 ○明星网红效应，消费者跟风消费 ★角度三：政府扶持 ○脱贫攻坚：带动偏远地区或受疫情影响地区的经济发展 优势：推动复工复产，加快经济复苏
However, actually, not all Internet celebrity advertisements are reliable. As consumers, we should purchase goods wisely, taking the quality of goods into prior consideration. Also we should be well aware of our own needs. After all, what suits others is not necessarily suitable for us. Most importantly, in case of being cheated, never keep silent; report it instead, to protect your legal rights.
sheltering illegal behavior. （从句+非谓语动词）
To guarantee customers’ interests, joint force must be involved. （非谓语动词）