B E C高级全真试题及答案详解BEC高级全真试题及详解目录BEC Higher 全真试题一 (2)Test of ReadingTest of WritingTest of ListeningBEC Higher 全真试题二 (19)Test of ReadingTest of WritingTest of ListeningBEC Higher全真试题三 (35)Test of ReadingTest of WritingTest of ListeningBEC Higher 全真试题四 (52)Test of ReadingTest of WritingTest of ListeningBEC Higher 全真试题五 (71)Test of ReadingTest of WritingTest of ListeningBEC Higher 全真试题六 (87)Test of ReadingTest of WritingTest of ListeningBECH 全真试题一 TEST OF READING PART ONE Questions 1-8• Look at the sentences below and at the five short articles about people who run their own businesses on the opposite page. • Which article does each sentence refer to?• For each sentence 1-8, mark one letter A, B, C, D or E on your Answer sheet.1 Cutting prices may increase income.2 Education can be a source of profit.3 This firm is planning for rapid expansion lf its market.4 This idea is aimed mainly at children.5 This product is connected with advertising.6 Correspondence can be a key to success.7 This business combines the old and the new.8 A company ’s situation can change in a day.A When Brenda Smith started her Manchester based restaurant, theSalt and Pepper, she was an experienced chef , but had a lot to learn about the marketing needed to make the business do well. Withsupport from her local Business Advisory Agency, she attacked the problem. She wrote to fifty people each week who she thought could generate new business, she also wrote to newspapers asking forreviews and to local businesses. She introduced set menus of twocourses for only £10 with free drinks. Her strategies worked, and she is expecting a large increase on last year’s £40,000 turnover.B Paul Kennedy had the idea of putting brand names of companies onkey-rings and pens as a form of permanent publicity, In May 1995, he approached Interworld Airlines. ”We came out of our first meeting with an order lf 1,000,000 items,” he says. That meeting transformed Kennedy’s three-year-old business, increasing his workforce from two employees to eight. Turnover is expected to increase to £1.2m this year.C Form its base in a small village, Alpha Ltd is exporting its word gameto the rest of the English-speaking world. Gary Walton inventedWordright to help teach his daughter Hannah to spell. According to Walton. “There are Wordrights in Australia, the US and even Papua New Guinea.” The company has just won a contract to supply them to South Africa. “We’re doing very well-we only started the companylast October. There is such a huge demand for tools to help withEnglish.”D Wonderlaces, a shoe lace company, is less than two years old, butentrepreneurs Martin Horne and Carol Hampden already feel they are ready to take on the export market. The partners are looking intobranching out into Europe, Australia and New Zealand. Home says, “Some places don’t have firms who specialize in this sort of thing. If we can provide them with a good deal it should work.” All the work is done by casual labour-from processing orders to packing anddelivering the laces; even the company sales are handled by an agent.E Fly-the Flag produces flags in all colours and sizes. “No order is toobig or too small,” says Sally Blackwell, the owner. ‘Our clients include embassies, hotels and sport-clubs.” What makes the companysuccessful is the application of computer-controlled technology to a traditional craft. Sally studied computers at college. Then she set up Fly-the-Flag, and she’s had to learn about business along the way.And she’s proud of it. “Most of all, I love being my own boss- I could never work for someone else.”PART TWOQuestions 9-14•Read this text from a business magazine.•Choose the best sentence from the opposite page to fill in each of the gaps.•For each gap 9-14, mark one letter A-H on your Answer Sheet.•Do not mark any letter twice.•There is an example at the beginning (0).Is fashion important in business?According to standard economic theory, Giorgio Armani, a world-famous Italian fashion designer, runs a simple business. His company combines inputs of labour, capital and raw material to make clothes with the best possible balance between cost and quality.enough profit to compensate him for his investment of time and money.The problem with this view is that it ignores the most important thing that designers such as Mr Armaniglance, economists would seem to have little to say about this. They may little or no knowledge of current fashions, let alone what islikely to be fashionable in future.Can economics offer more revealingstart by looking at the pattern of prices for goods affected by fashion, which tends to follow well-established cycles. Prices are high at the start of the buying season, they fall gradually as the season progresses, and then they rise again as new styles are introduced for the next period.The main reason for this isthem for less than is necessary, they initially set higher prices, then lower them if they do not sell well. A good way to measure the importance of fashion, therefore, is to look at the variation in seasonal prices. If you compare prices for men’s andwomen’s clothing during the autumn-winter season, fashion seems to play a more important role in women’s clothing than in men’s.The strength of this pattern canprices in the American car market, which also tend to follow a ‘fashion’cycle, have displayed the opposite trend. Prices in November, the beginning of the new model year, are higher than they are the following September. Since the mid-1950s, however, this seasonal gap has been narrowing steadily. Explaining this is harder than it look. It is no use, for example, simply to say that people’s tastes areeconomists argue that the different trends for cars and clothes are due less to changes in the tastes of consumers than to changes in the technology of production.A In the past few years, seasonal price variations for women’s clothinghave become more noticeable.B So when fashions come and go, they can only say that people’stastes have changed or that they have become more (or less)fashion-conscious.C If so, why do people care more about fashion when buying clothing,but less when choosing cars?D In his field, as in many other industries, the key to success is to workout what is going to be fashionable by the time a new product isready.E When producers introduce new designs, say, for cars or dresses, theydo not know how successful they will be.F As a result, most car makers have been forced to make small changeseach year.G A recent study by three economists argues that it can.H He then calculates what the demand is for his designs, and estimateshow many units he can make without costs exceeding revenues.READINGPART THREEQuestions 15-20•Read the following article from a leisure industry magazine and the questions on the opposite page.•Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.•Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.Passengers on cruise: ship holidays, as they are portrayed on TV programmes and films, usually appear to be both rich and elderly. Such people do not, however, accurately represent the 6.8m passengers who took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on appealing to younger, less wealthy people, giving them an experience more like a floating disco than the traditional quiet holiday on a luxury ship. Even families with young children are no longer so rare on cruise ships. Partly as a result, the number of passengers taking a cruise has increased by an average of 8.5% a year since 1990.Cruise Star is now the world's largest cruise line, The other two major companies are Intersail and Seaways. Together these three carry nearly half the world's cruise passengers and make almost all the industry's profits. For the 30 or so smaller firms, life is much tougher. That is bf>.cause sheer size brings so many benefits to the large firms. They can negotiate bulk discounts on supplies such as food and fuel, and even, if they order enough of them, on ships. A secondary disadvantage for the smaller operators is that they cannot spread overheads such as marketing as broadly. A significant part of the cost of sending people on a cruise happens before they go on board the ship. The three large companies between them spend more than £ 100m a year on TV advertising in America. They employ armies of salesmen. Delivering passengers tothe ship is part of the package deal and. once again, volume means savings: Cruise Star is the biggest single buyer of airline tickets in America.Cruise Star has ten ships, with four more on order for delivery by 1999. Intersail is building at a similar rate, hoping to expand today's fleet often ships to 14 by 1998. Seaways will add three more ships to its present nine. The 30 ships on order throughout the industry will increase cruising capacity by 40% by 1998. Some analysts suspect that even the big companies will find it difficult to fill all those extra cabins. They make a comparison with the overcapacity in the airline market in the early 1990s, when aircraft ordered at a time of growth arrived during the recession. And they point out that, after steady growth, the American market was flat in 1995, with firms offering discounts up to 30% in order to fill cabins. The big firms reckon that this pessimism is overdone. This year has started well. But if the industry's outlook ends up being rougher than it hopes, many smaller firms will face a choice: go for specialised business, go out of business, or get taken over by a larger business. Already more than 40 small companies offer an increasing variety of cruises, ranging from archaeological tours of the Black Sea to ecological cruises to the Galapagos Islands, This trend seems set to continue, although in fast-growing Asia, a few mid-sized firms may one day rise to challenge the top three. However, in moreestablished markets, smaller firms are being squeezed out. For instance, Gentle Waves, which has debts of $850m, has already been approached by Cruise Star, who wanted to buy a majority share of the company. The negotiations came to nothing, but analysts think they will revive if Gentle Waves' problems continue.15 Cruises are becoming more popular with passengers whoA want a quiet holiday.B demand a high degree of luxury.C want a family holiday.D can afford to pay top prices.16 The main benefit the large firms have is that they canA run large marketing departments.B sell their tickets more cheaply.C afford better quality advertising.D arrange to pay reduced prices.17 What problem do analysts think cruise companies may have?A They will be dependent on the airline business.B They will not be able to sell enough tickets.C They will have to face a recession.D They will not be able to offer discounts.18 What are small firms doing in order to stay in business?A amalgamating with bigger companies.B moving their base to Asia.C offering more specialized types of cruisesD joining together to form new companies19 Cruise Star didn’t buy a share in Gentle WavesA but they might do so in the future.B because its debts were too big.C but they think they should have done.D because it was the wrong size.20 Which would be the best title for this text?A Cruise Business in TroubleB A Triangle of Cruise CompaniesC Smaller is Better Size is the key to successD Size is the Key to SuccessPART FOURQuestions 21-30•Read the article below about bicycles made of bamboo.•Choose the best word from the opposite page to fill each gap.•For each question 21-30 mark one letter A, B, C or D on your AnswerSheet.0 A made B constructedC createdD designed21 A operations B purposes C applicationsD practices22 A across B Up C over D off32 A widely B greatly C hugely D largely 24 A withstandB masterC supportD overcome25 A prove B achieve C work D catch26 A correct B proper C right D fit27 A need B Lack C want D failing28 A progress B motion C movementD advance29 A plan B opportunityC hopeD prospect30 A thoroughly B Fully C entirely D absolutelyExample:PART FIVEQuestions 31-40Read the article below about language learning for small businesses.For each question 31-40 write one word in the space on your Answer Sheet.ExamplePART SIXQuestions 41-50•In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text. •For each numbered line41-50, find the unnecessary word and then write the word in the space on your Answer Sheet. Some lines are correct.Indicate these lines with a tick (√).•There are two examples.ExampleTEST OF WRITINGPART ONE•The graph below shows how prices of consumer goods in three European countries have varied over a period of 25 years.•Using the information from the graph, write a short report describing and comparing variations in prices in these countries over this period. •Write about 100 words on your Answer Sheet.Prices of consumer GoodsPART TWO•You have seen a job with a multi-national company advertised in a newspaper.•Write a letter to the company applying for the job. Refer to relevant factors such as the nature of the job and why you are interested in it, your qualifications and experience, what you are doing now and what you could contribute to the position.•Write no less than250 words on your Answer Sheet.TEST OF LISTENINGPART ONEQuestions 1-12•You will hear a speaker addressing a group of business people at the beginning of a training course. He is telling them about the timetable for the first day.•As you listen, for questions 1-12, complete the notes using up to three words or a number.•You will hear the recording twice.PART TWOQuestions 13-22•You will hear extracts from five different people, who all work in the offices of a large company, talking about letters they have just received. •For each extract there are two tasks. For Task One, choose what was in the letter received from the list A-H. For Task Two, choose the response the speaker intends to make from the list I-P.•You will hear the recording twice.TASK ONE –WHAT THE LETTER CONTAINS•For questions 13-17, match the extracts with the descriptions of what was in the letter, listed A-H.•For each extract, choose what was in the letter.•Write one letter A-H next to the number of extract.13┄┄┄┄┄┄┄Array 14┄┄┄┄┄┄┄15┄┄┄┄┄┄┄16┄┄┄┄┄┄┄17┄┄┄┄┄┄┄TASK TWO –RESPONSE•For questions 18-22,match the extracts with theresponses, listed I-P.•For each extract, choose the response the speaker intends to make.•Write one letter I-P next to the number of the extract.22┄┄┄┄┄┄┄PART THREEQuestions 23-30•You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars.•Choose the correct phrase to complete each sentence or answer the question.•Mark one letter, A, B, or C, for the phrase you choose.•You will hear the recording twice.23Martha started her business becauseA someone asked her to .B she saw a good opportunity.C she had a lot of experience in fast food.24Martha says the first three years of the business wereA not very successful.B surprisingly good.C very interesting.25How to MAX try to follow the example of fast food chains?A by working fasterB by using cheap productsC by working efficiently26What does Martha say about office diaries?A She thinks that ,unfortunately, they are necessary.B She never uses one at all.C Her secretary keeps one for her.27What does Martha say about her employees?A They must listen more carefully to what customers say.B She finds what they can tell her very useful.C It is difficult to recruit enough good quality staff.28According to Martha, what is the most important factor in MAX’s success?A The same customers keep buying their products.B They only sell the best quality products.C They have a high profit margin.29Martha’s advice to anyone who is starting a new business is toA look for an area with few competitors.B keep yourself well informed about competitors.C try to offer lower prices than your competitors.30What surprises Martha about other companies?A They don’t monitor their competitors’ activities.B They are unaware of their own weaknesses.C They don’t act on the information they have.BEC H 全真题二TEST OF READINGPART ONEQuestions 1 - 8•Look at the sentences below and at the following five book reviews for various business books.•Which book does each sentence refer to?•For each sentence 1 - 8, mark one letter A, B, C, D or E on your Answer Sheet.•You will need to use some of these letters more than once.1 This book follows the progress of various products from the concept tothe selling stage.2 This book includes very few technical terms.3 In this book we are given some detailed inside information oncompanies.4 The writer of this book believes company bosses aim at more thanthe financial improvement of their company.5 The writer of this book feels that success involves the ability to adaptquickly to a new situation.6 It is stated in this book that future business success will involveunderstanding recent thinking in the business area.7 This book shows how to include the input of the consumer in acompany.8 This book is aimed at the workforce as well as management.A Percentage SolutionsPeter FraserAnticipating changes in the marketplace and the competition depends on the ability to quickly reorganize business structures. Percentage Solutions shows that these significant change indicators lie in the 20% of business opportunities that will drive growth and profit into the future. Peter Fraser suggests that companies stay ahead of change by using a "rapid redesign" approach to quickly renew and rethink their business. In the book he details how this redesign could work and gives some examples of how it could be put into practice in a company.£18.99B BUSINESS THOUGHTS Norman Heimes,Sandy DaviesAttaining higher levels of customer satisfaction, increasing speed and efficiency in the product development process, and increasing profits are the goals many managers are struggling to achieve. The basic business philosophy behind this book is Customer Integrated Decision Making, or CIDM, which is a process that shows managers how to reach these goals by integrating the customer into the decision-making process and incorporating the customer's wants and needs into the design of new products and services.C COMMODITIES TO GO Philip M. RodgersThis fascinating and instructive book takes readers behind the scenes of twenty-four of the biggest new product success stories of the past few years and reveals the normally confidential workings of some of the institutions where these products were developed. Each story focuses on a different strategy and offers managers and professionals invaluable insights into how the brightest and best new product ideas were originally thought up, then developed and finally brought to market.£22.50 D A HANDBOOK OF MODERN BUSINESS MATTERS Joyce JamiesonThe incorporation of information technology in the workplace has revolutionised the way people do business. But the revolution has not finished - new technologies are being developed every day. The divide between man and technology is becoming increasingly narrow, and in some societies social and cultural changes are occurring in order to re-engineer business operations for the 21st century. A Handbook of Modern Business Matters will encourage you to think about the new concepts and ideas which often pass by only half understood, but will eventually make the difference between success and failure.E BUSINESS CHOICES Anne JonesThe original book about attitudes towards work is both for individuals in routine jobs seeking to improve the quality of their working lives and for managers who find themselves expected to do more with less in this era of uncertainty. Business Choices reveals a new way of thinking about work that will motivate both employees and companies to reach for higher levels of achievement. In a clear and very readable style that avoids much irritating business jargon, Anne Jones seeks to improve working attitudes at all levels of the workforce.£18.99PART TWOQuestions 9 - 14•Read this text from a business magazine.•Choose the best sentence from the given sentences to fill in each of the gaps.•For each gap 9 - 14, mark one letter A - H on your Answer Sheet.•Do not use any letter more than once. •There is an example at the beginning (0).PART THREEQuestions 15 - 20•Read the following article about a business technique called benchmarking from a business magazine and the questions on the opposite page.•Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.•Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.15 According to the writer, benchmarking must always involveA changing your activities on the basis of new information.B copying exactly what your competitors do.C identifying the best company in your marketD collaborating with other companies in the same field.16 Some managers may resist benchmarking becauseA it takes their activities for granted.B it makes them examine the way they work.C it makes others question their efficiency.D it gives them a lot of extra work.17 What sort of companies should you compare yours with?A those producing similar goodsB those communicating most effectivelyC those using similar processesD those leading the domestic market18. Arita found that a publishing company couldA make more money than a computer firm.B produce technical manuals for them.C show them how to improve their own manuals.D help them move into new markets.19 Benchmarking specialists agree that in order to succeed there must beA a team of no more than three people.B total support from top managers.C a fixed timetable for the process.D an outside consultant in the team.20 What is the writer's purpose in writing this article?A to recommend the process of benchmarkingB to criticise firms that do not carry out benchmarkingC to give factual information about benchmarkingD to explain why benchmarking does not suit every firmPART FOURQuestions 21 -30•Read the article below about temporary workers.•Choose the best word from the opposite page to fill each gap.•For each question 21 - 30 mark one letter A, B, C or D on your Answer Sheet.•There is an example at the beginning (0).0 A features B points C items D marks21 A expected B thought C presumed D calculated22 A ran B existed C stood D stayed23 A big B wide C vast D enormous24 A own B receive C earn D acquire25 A lessened B declined C reduced D lowered26 A troubles B defects C drawbacks D hardships27 A lacked B missed C failed D lost28 A care B concern C consideration D bother29 A guess B faith C acceptance D assumption30 A total B absolute C sum D completePART FIVEQuestions 31 - 40•Read the article below about flying business class.•For each question 31 - 40 write one word in the space on your Answer Sheet.。