3市场营销创新方法与措施3 marketing innovation methods and measures3．1市场营销观念创新3.1 marketing idea innovation1.1服务营销。
服务营销的核心理念是通过优质服务来实现顾客的满意和忠诚，以此促进相互有利的交换，获取最佳的利润和企业长远的发展。
它侧重于保留与维持现有的顾客，注重长远利益，将服务作用表现出来，向顾客提供足够的承诺，与顾客形成亲密的伙伴关系。
1.1 service marketing. The core idea of service marketing through quality service to realize is customer satisfaction and loyalty, thereby promote mutual favorable exchange, obtain the best profit and enterprise long-term development. It focuses on the reserve and maintain existing customer, pay attention to long-term interests, the service will be shown to the customer, the role of providing enough promise with customers, forming intimate partner relationship.1.2网络营销。
所谓网络营销，是为实现企业营销目标，借助计算机网络、电视通讯和数字交互式媒体进行的营销活动。
网络营销的基本营销目的、思想和营销工具与传统营销是一致的，它只是在实施和操作工程中借助了强大的互联网络。
网络营销可利用网络开展订单收集、订货、销售、送货、结算等各环节的业务，从而能24h提供随时随地的全球性营销服务；可在网上存储大量的信息供消费者查询，传达的信息量大且精确度高；可避免推销员强势推销的干扰；可经由信息提供与互动交谈，与消费者建立长期良好的关系。
1.2 network marketing. The so-called network marketing, is to achieve the goal of enterprise marketing, with the help of computer network, TV communication and digital interactive media marketing activities. The basic marketing network marketing aim and thought and marketing tools and the traditional marketing is consistent, it just in the implementation and operation of the project through strong Internet network. The network marketing available network in order to collect, order, sales and delivery, accounts settlement, etc., and each link business 24h anytime, anywhere, can provide the global marketing services; Online store huge amounts of information for consumers to query, convey large amount of information and high precision; Can avoid the interference; strong marketing rep Can interact via information and conversation, and consumers buildlong-term good relations.1.3关系营销。
关系营销的目的就在于同顾客结成长期的相互依赖的关系，发展顾客与企业及其产品之间的连续性的交往，达到提高品牌忠诚度和巩固市场、促进销售的目的。
关系营销包括3个组成部分：一是营销资料库。
即确认并建立现在及潜在的顾客资料。
二是传播不同的信息给不同的对象。
即根据资料库所显示的顾客特征及喜好，依照其不同的需求，通过不同的对象、不同的传播渠道，来个别传播不同的信息。
三是追踪产品与消费者、销售成果与成本的关系。
130 relationship marketing. The purpose of relationship marketing is the same customer form long-term mutual dependence relationship, customers and enterprise and its product development between the contacts the continuity of and to enhance the brand loyalty and consolidate market, promoting the sales goal. Relationship marketing includes three parts: one is the marketing database. Namely, confirmed and establish the present and potential customer information. 2 it is spread to different information different objects. Namely based on database shows customer characteristics and be fond of, according to the different requirements, through different object, different transmission channels, toindividual spread different messages. Three is tracking products and consumers, sales results and cost relationship.2市场营销策略创新2 marketing strategy innovation2.1产品策略创新。
一个企业是否具有生命力和核心竞争力，其重要的标志在于它的产品能够不断地创新，不断地满足变化的市场需要。
这要求企业利用互联网、数据库这些新型手段更加广泛深入地收集有关消费者的更多更全面的信息，在产品开发中把顾客新的多样化需求考虑进去。
尤其是在新产品“概念形成”阶段，企业营销部门应；隹确把握市场脉搏，为技术部门清晰地描述新产品的概念。
而且，两个部门要相互渗透，相互参加对方的部门会议，在需要的时候组成跨部门的新产品开发小组。
2.1 product strategy innovation. If an enterprise to have vitality and core competitiveness, and its important sign that its products can unceasingly innovation, constantly satisfy changing market needs. This requires enterprises using the Internet, database and these new means more deeply and widely collect relevant consumer more comprehensive information in product development, the customer new diversity needs into consideration. Especially in new product "concept is developed" phase, the enterprise Marketing Department should; Really grasp market pulse, delicious for technical department clearly describe new product concepts. Moreover, two departments should mutual infiltration, mutual attend each other's department meetings, when in need of new interagency product development team.2.2价格策略创新。
价格作为市场营销的重要因素之一，是市场竞争的重要手段，其变化直接影响着消费者的购买行为和生产经营者盈利目标的实现。
特别是随着现代市场营销环境日益复杂多变，产品的价格问题变得越来越重要。
科学而艺术地进行产品的价格决策既有利于吸引和保持顾客，扩大市场份额，又能使企业获得最佳的经济效益。
为此，产品价格的制定要考虑到产品成本的补偿和企业利润的获取，又要考虑到消费者所付出成本。
这一成本既包括购买成本又包括使用成本，以及消费者的心理承受能力。
2.2 price strategy innovation. Prices as a marketing is one of the important factors, is an important means of market competition, the change has a direct impact on the consumer buying behavior and production operator profit targets. Especially with modern marketing environment increasingly complex and changeable, the price of the product is becoming more and more important. Scientific and artistic product price decision is advantageous to attract and retain customers, and expand the market share, and get the best can make the enterprise economic benefit. Therefore, the price of a product to consider the cost of product formulated the compensation and corporate profits, and must consider what consumers pay cost. This one costs include both purchase cost and include the use of cost, and consumer psychology endurance.2.3渠道策略创新。