Research in Motion
HTC
Others
iPad Market share by Manufacturer Through August 7 , 2012 100 19% Apple 8% 52% 21% Amazon Samsung Other 80 60 40 20 0
Market share of global mobile applications stores in 2009 and 2010
Concept Strategy
Market Share
SWOT Analysis
Strengths
1. 2. 3. Strong brand image Robust financial performance Focused R&D driving innovation
Weaknesses
1. Product recalls Patent infringement High Pricing
7. Hire people who are insanely passionate about your product 8. It’s important to emphasize the balance of work and life
Company Profile
Concept Strategy
communication and media devices, personal computers, and portable
digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.
Digital products
Communications products
iPhone( 2007 ) iPhone 4s ( 2011 )
iPhone 3G ( 2008 ) iPhone5(2012)
iPhone 3GS ( 2009 )
iPhone 4 ( 2010 )
Company Profile
Steve Jobs
Timothy D. Cook
Peter Oppenheimer
(E x - C E O )
（C E O ）
（C F O ）
Company Profile
Concept Strategy
Market Share
SWOT Analysis
1976–80: Founding and incorporation
Threats
Opportunities
Mac mini ( 2005 )
Mac Pro ( 2006 ) MacBook Pro ( 2006 ) iPod nano ( 2005 ) iPod touch ( 2007 ) iPad mini( 2012 ) MacBook Air ( 2008 ) iPod Shuffle( 2005 ) iPad ( 2010 ) iPad4(2012)
Early products
iMac ( 1998 )
Computer products Power Mac ( 1999 ) iBook ( 1999 ) iPod ( 2001 ) Apple TV ( 2006 ) iPad2( 2011 )
eMac ( 2002 )
Xserve RAID ( 2004 ) MacBook ( 2006 ) iPod mini ( 2004 ) iPod classic ( 2007 ) NewiPad( 2012 )
Company Profile
Concept Strategy
Market Share
SWOT Analysis
Apple hardware products Apple I ( 1976 ) Macintosh ( 1984 ) Apple II ( 1977 ) Macintosh ( 1984 ) Apple III ( 1980 ) PowerBook ( 1991 ) Apple Lisa ( 1983 ) Apple Newton ( 1993 )
18:08
Friday, Jan 08
slide to unlock
Share a joke:
One day the mother asked her daughter:
Honey, how to spell peach ?
P-E-A-C-H , peach.
Good job! You are very clever.
S
T
2.
W
3.
1. 2.
Intense competition Dependence on specific suppliers
O
1.Biblioteka Strong growth in smartphones market segment
2.
Continuing growth in demand for mobile PCs
92.80
82.70
4.30 7.70
1.50 4.90
1.30 4.70
Apple App Store BlackBerry App Nokia Ovi Store Google Android World Market
2009
2010
Source : statista
Company Profile
Concept Strategy
Market Share
SWOT Analysis
1. A tech company should be run by engineers, not managers
2. Build a culture of respect between managers and employees
1981–85: Lisa and Macintosh
1986–97: Decline
1998–2005: Return to profitability
2005–07: Transition to Intel
2007–11: Widespread success
2011–present: Post–Steve Jobs era
Market Share
SWOT Analysis
Net income of Apple Inc. in the fiscal years 2005 to 2012 (in billion U.S. dollars) 45 40 35 30 25 20 15 10 5 0 41.73
Worldwide market share of smartphone vendors in 2011 30.00% 25.00% 26.90%
20.00%
25.92 15.00% 10.00% 5.00% 0.00%
19.10%
19.00% 15.70% 10.40% 8.90%
14.04
1.33 2005 1.99 2006 3.5 6.12 8.24
Samsung 2007 2008 2009 2010 2011 2012
Apple
Nokia
3. Give employees the freedom to own and improve the products 4. Challenge your employees to grow 5. Deadlines are crucial
6. Don’t play the “feature game” with your competition
Then apple ? Her daughter answered: ……. ( Let’ s guess )
i-P-h-o-n-e!
Company Profile
Concept Strategy
Market Share
SWOT Analysis
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino. Apple Inc., was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. Apple Inc., designs, manufactures and markets mobile