最新国家开放大学《商务英语(3)》形成性考核册参考资料一、交际用语(共计10 分，每小题2 分)1-5 题:阅读下面的小对话，选择恰当的答语。

1. - Morning Maggie. Could you talk briefly about your career development?(答案B)A. Good morning, Mr. Marx. I’m going to do a brief about my latest work andperformance.B. Sure, Mr. Marx. Thanks for giving me this opportunity. I started as a clerk in thiscompany ...C. Sorry, Mr. Marx, but I don’t like my boss at all I think he is too serious andcritical2. - Kathy, I’d like you to meet Maggie Jacobs.- . Maggie. You’re doing a great job.(答案C)A. I’m pleased to meet youB. It’s great to see you againC. I' m happy to meet you too3. 一Good morning. ,- Good morning! I need a check to send to my publisher in New York. (答案A)A. What can I do for you, MadamB. What do you want to buy, MadamC. Why do you come here, Madam4.What are they , , . -- It’s a secret. But I’11 give you some hints, anyway.(答案B)A. Is it a secretB. Can I have an idea about them C . Why do you keep it a secret5. - But , by SWOT?一It stands for strengths, weaknesses, opportunities and threats.(答案C)A. what do you meanB. how do you knowC. what is your meaning二、词汇语法( 共计30 分，每小题2 分)6-20 题:阅读下面的句子，从A、B、C 三个选项中选出一个能填入空白处的最佳选项6. You are the right person for the job that your application theadvertisement.(答案C)A. relates withB. relates? ??for?C. relates to7. I was devising sales strategies and targets for the West Region(答案B)A. responsible withB. responsible forC. responsible in8. I led and a sales team of 20 people.(答案B)B. motivatedC. movedA. suggested9. When talking to people within your company don’t speak your language, you may have t o use English.(答案A)A. whoB. whichC. whose10. If you’re ready, we can go to meet some of our key .(答案C)A. personalB. personnelC. person11. Finally, they return the to the people who bought shares in the company.(答案C)A. costB. priceC. profits12. I didn’t know you a previous supplier.(答案A)A. wereB. beC. are13. What we do if the company cut down on ads?(答案C)A. couldB. willC. shall14. The only thing I have is this bill the publisher’s name and address(答案A)A. with?? ?onB. byinC. in-??on15. I’ll the exchange rate and service charge and then type up t he check for you.(答案B)A. make upB. figure outC. carry out16. Additionally, make sure that your password is long enough to easily beinghacked.(答案A)A. prevent your account fromB. provide your account withC. do away with17. Most banks have a section you set up payees.(答案C)A. thatB. whichC. in which18. Businesses can use free samples to build rapport and customersproducts or services.A. engage inB. engage?? ?toC. engagefor-19. Moreover, reservations by credit card four weeks guarantee availability ofthe room size req uired.A. in advanceB. at advanceC. on advance20. your price be competitive and date of shipment acceptable, we intend to place a large or der with you.A. IfB. ShouldC. If should三、阅读理解(共40 分，每小题4 分)21-25 题:阅读下面的句子，根据文章内容进行判断，正确写:T:错误写:F”Passage 1Headhunters or executive search firms specialize in finding the right person for the right job. When a company wishes to recruit a new person for an important position, it may use the se rvices of such a firm. The advantages for the employer are that it does not have to organize the costly and time-consuming process of advertising, selecting and interviewing suitable appli cant. In some cases, the search firm may already have a list of people with the appropriate sk ills for the job. If this is not the case, then it may act as a consultant, advising or even organi zing tests and simulations to evaluate candidates' behavior in order to select the most compet ent person for the job.( T )21. The passage mainly talks about the increased business of headhunters.( T )22. Companies may use the services of an executive search firm to recruit new employee s.( F )23. Employers prefer to use the headhunters because the services are cheap.( T )24. Search firms often have their own talent pool or human resource ban( T ) 25. Headhunters also provide services like advertisement and candidate evaluation.26-30 题:阅读短文，从A、B、C 三个选项中选出一个正确答案Passage 2It takes a lot of time and effort to develop and maintain a marketing campaign that resonate s( 共鸣)with your potential clients. However, you should think more about how to develop a marketing campaign. After all, we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out.Partner(结伴)with allies. Marketing partnerships have many benefits to push a marketing campa ign. For starters, when you stand side by side with someone else, you candeliver better content. If you are at the top of your business, marketing partnerships are chea per to maintain your success and expose your brand.Embrace user-generated content. According to a survey of 839 millennia’s (千万富翁)，they spend 5.4 hours a day communicating with their peers, about 30 percent of their total m edia time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement.Help customers solve a problem. As perfectly stated on Hubs pot，“You”re in business because you provide solutions.”Some of the ways you can h elp customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening to them or answering their questions; or creating APPs or tools.Let customers interact. No matter the product or service you’re offer ing, yourcustomers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express c onnects small? business owners to each other and helpful resources through its open forum.26. This article mainly talks about .(答案A)A. some marketing strategiesB. your potential clientsC. communicative skills27. You are suggested in the second paragraph to .(答案B)A. fight against your opponentB. find allies with someone elseC. always focus on yoursel f28. To embrace user-generated content does good at .(答案C)A. making friends with strangersB. choosing capable employeesC. Carrying out advertise ment29. Which of the following is NOT a way of helping customers solve a problem?(答案C)A. creating how-to-contentB. listening to customersC. having dinner with customers30. AMC created an online tool so that .(答案A)A. one can write down what he imaginesB. your dreams and thoughts will come trueC. they can gather information from customers31 题:根据写作要求，写出一篇作文。