BUSINESS ANALYTICS AND BI OVERVIEW
2014/7/24
AGENDA
• 数据·分析·决策·触发 • What is BICC? • BI的17种武器 • 目前成熟的BI产品和解决方案 • BI新技术，新方向
2
Copyright © 2013-2014 by Teradata. All rights reserved.
Level 4 Level 5
The company's ability to understand 'What is happening' and respond quickly to customer requirements and competitive threats is critical to near-term results and performance. Continuous update and time-sensitive queries gain importance. The real profitability of individual customers must be understood to refine marketing strategies to maximize the yield on their assets. Most data mining and analytics performed indatabase.
8
Skills
IT Skills Copyright © 2013-2014 by Teradata. All rights reserved.
Business needs Organization and
processes Tools and applications Data integration and management
CRM
Customer Touches Support Contacts
Affiliate Networks 联署网络/分销联盟
Search Marketing
Behavioral Targeting 行为定向广告投放模式
Dynamic Funnels
ALL DATA
External Demographics Business Data
Level 2 Level 3
Analysis can now answer questions around 'Why did it happen.' This may include comparison of results for marketing initiatives, deductions by carrier based on delivery times, claims losses by given procedure codes, or customer satisfaction by various customer service reps. There is an increase in ad-hoc queries from prior levels. Deeper analytics and modeling are being tried on an experimental basis, primarily with applications outside the warehouse.
Workload Complexity
• Query complexity grows • Workload mixture grows • Data volume grows • Depth of history grows • Number of users grows
OPERATIONAL INTELLIGENCE
BI Analytical Capability – Dimension Scaling
Level 0 Level 1
Analysis is focused on operational performance, aligned to business systems and understanding ‘Is it happening?’ There is minimal integration of results across business functions. Information available supports few, if any, business processes across the value chain.
Business Skills
Business needs
Organization and processes
Define BI vision
Control funding
Manage programs
Develop user skills
BICC
Organize Business needs methodology
Feeds
HD Video
Speech to Text Product/
Service Logs
SMS/MMS
Increasing Data Variety and Complexity
4
Copyright © 2013-2014 by Teradata. All rights reserved.
Path To Analytics Strategic Vision
Social Network Sentiment
Petabytes
Web Logs Offer History
Dynamic Pricing A/B Testing
WEB
Terabytes Gigabytes
Offer Details
Segmentation
Purchase Detail
ERP
Purchase Payment Record Record
Analysis is focused on individual business unit and its product sales and total revenues to try to determine 'What happened.' Workload on the system is primarily batch with predefined queries. Reports are designed to produce operational metrics and track results for the current time period and are limited to any history that may be generally available. Data are stored at summary level for past reporting periods and are generally considered adequate for period-over-period comparisons.
Business intelligence is extended to ask ‘What do I want to happen?' and ‘Making it happen'. Event-based triggering takes hold in the organization. Information flows to real-time processes that automate the routine transactions, leaving personnel free to look for operational exceptions and new opportunities. Near real-time information is provided to internal organizations, suppliers, and clients to support their business needs.
ACTIVATING MAKE it happen!
Align
OPERATIONALIZING WHAT IS
happening now?
STRATEGIC INTELLIGENCE
PREDICTING WHAT WILL
happen?
REPORTING WHAT
happened?
ANALYZING WHY
did it happen?
Predictive Models
Ad Hoc, BI Tools
Batch Reports
Today
Automated Linkages
Link to Operational
Systems
Accelerate
Operational Intelligence is the application of Strategic Intelligenceto operational systems and processes, when it can make a business impact
Source Applications
过去事件的特征 正在发生事件的趋势
Analysis now focuses on predicting 'What will happen.' Additional data must be captured and analyzed with the results delivered by specific promotions, channels, products and pricing plans. Sophisticated predictive modeling capabilities help to improve the results and lower the costs of the marketing strategies. Some data mining/ analytics are performed indatabase.