市场环境政治环境Political environmentThe Ministry of Finance and State Administration of Taxation jointly issued a notice: from April 1,Chinese tax department will cancel the tax item of skin and hair care products, while the original belong to high-end skin care cosmetics skin care and hair care products in the scope of taxation to consumption tax included in the cosmetics tariff lines. To the reason, the Ministry of Finance announced: “Taking into account the skin and hair care products have become necessities of people, we cancel the tax item of skin and hair care products to make the consumption tax policy more responsive to the requirements of the consumption structure changes and guide the consumer correctly.”This is great news whether for consumers or manufacturers.The current legal documents and supporting documents which supervise cosmetics hygiene mainly includes “Cosmetic Health Supervision Regulations "," Cosmetic Health Supervision Implementation Rules "," cosmetics manufacturers’hygienic practice s”. These regulations and rules provide a fairly healthy environment to the development of Chinese cosmetics industry.Economic environmentWith the continuous development of our social and economic, people's life quality and cultural tastes increased generally, and there consumption level and consumption structure changes a lot. Cosmetics have become a daily necessity to most people. In the macroeconomic environment of Chinese rapid economic development, cosmetics and beauty industry in China have developed rapidly and it has maintained rapid growth in recent years. Natural cosmetics market is much favored and middle-aged cosmetics have a huge market demand, professional cosmetics market is imminent, children's cosmetics market is booming, sports cosmetics market prospects are bright.Overview of China's cosmetics market, it seems dazzling array and in the fierce competition. The domestic market inland has become internationalization. But through depth research, we will find the cosmetics industry in China is still in a low level of consumption. There are still not much variety and not yet high production quality. Medium- and low-end products are the mainstream products on the cosmetics market in China. We have very big disparity when compared with the international developed countries. They are necessities in Chinese people’s life and cosmetics industry needs development. It is worth noting that the sunscreen cosmetics are the hot spots of the global cosmetics industry development.Meanwhile, with the improvement of people's living standard and income levels continue to increase, cosmetics consumption become an indispensable part of their daily consumption. Daily sunscreen products must be one of the objects they always carry with.Social and cultural environmentIn Chinese market, which is complex, full of opportunity, where economy was booming, health problems has been becoming the topic of hundreds of millions of people are mostconcerned about now. The concept of sun protection is much deeper in the hearts of the people. The main categories of sunscreen cosmetics are sun scream, sun block, sun pressed power and sunscreen lipstick so on. Their product designs development has go from the single-effect of the ultraviolet B (UVB) protection to taking into account the Ultraviolet A (UVA) protection. And the protection concepts have develop from the facial protection to the protection of other parts of the body exposed to sunlight. Because of the pursuit of the consumers to soft white skin, "sunscreen" has become one of the basic functions of skin care products.Technical environmentIn recent years, new technologies, new materials are emerging and applied in practice in the cosmetics industry, the importance of science and technology re-emerged. To create a good product, there is no short cut to rely on but scientific and technological innovation. Undoubtedly, natural, plant, security will be the overall trends of the cosmetics technological innovation. T o achieve this goal, we can perceive the new technology ma inly in four aspects: biological engineering technology nanotechnology, space engineering technology, and natural plant extraction technique. For example, titanium dioxide is the most widely used sunscreen agent in the cosmetics industry. If you smash it to the nano-ultrafine titanium dioxide, can be prepared into a transparent sunscreens, both scattering and UV-absorbing, play a greater sunscreen effect; and it will not stimulate skin. The highly anticipated London Olympic Games will be held in this summer, there will certainly be a lot of people travel abroad to the site to watch the Olympic Games, and Summer is a special season which with highest ultraviolet in the year, so this time, sunscreen products became essential items when people gone out. Therefo re, the holding of the Olympic Games is an opportunity, and it will certainly increase the market demand for sunscreen products.随着我国社会经济的不断发展，人们的生活质量和文化品位普遍提高，消费水平和消费结构发生了变化，化妆品已成为人们日常生活的必需品. 在中国宏观经济快速发展的环境下，化妆品及美容行业在中国得到迅速发展，近年来一直保持着快速增长，天然化妆品市场备受青睐，中老年化妆品市场需求巨大，专业化妆品市场一触即发，儿童化妆品市场方兴未艾，运动用化妆品市场前景广阔。