Best buys
best thing you have ever bought?” listen and write
down the things that each person mentions.
Speaker 1
Camera
Speaker 2 Train ticket to Brighton
see how it works f) to make a plan or drawing g) to increase sales by
advertising etc. h) to supply to shops,
companies, customers.
Listening A Five people were asked the questions, “What is the
5 Where does the fifth person plan to do? He plans to build a tree house for the children.
Reading The kiwifruit (or kiwi) is the edible berry of a
Launching a cultivar group of the woody vine Actinidia
flavor, and today is a commercial crop in several
countries.
Kiwi
Originally known as the Chinese Gooseberry, the fruit was renamed for export marketing
reasons in the 1950s; briefly to melonette, and
Kiwi
This fruit had a long history before it was commercialized as kiwifruit. When introduced to New Zealand by Isabel Fraser it was called yáng táo in China. People in New Zealand thought it had a gooseberry flavor and began to call it the Chinese gooseberry. New Zealand exported the fruit to the US in the 1950s. Among the exporters was the prominent produce company Turners and Growers, who were calling the berries melonettes, because the name Chinese gooseberry had political connotations due to the Cold War. An American importer, Norman Sondag of San Francisco, complained that melonettes was as bad as Chinese gooseberry because melons and berries were both subject to high import tariffs. In June 1959, during a meeting of Turners and Growers management in Auckland, Jack Turner suggested the name kiwifruit which was adopted and later became the industrywide name. Most New Zealand kiwifruit is now marketed under the brandname label Zespri which is trademarked by a marketing company in New Zealand, ZESPRI International. The brand also served to distinguish New Zealand kiwifruit from fruit produced by other countries.
then to kiwifruit. This latter name comes from the
kiwi — a flightless bird and New Zealand's
national symbol.
Reading Launching a new product
Gooseberry
In the end, all business operations can be reduced to three words: people, product and profits. Unless you've got a good team, you can't do much with the other two.
1. Siemens makes high-tech healthcare equipment among many other products.
2. Gore-Tex produces hard-wearing materials for outdoor clothes.
3. Habitat sells high-quality furniture.
2 Who did the second person meet? She met the love of her life on the train.
3 Why didn’t the third person have to buy a DVD player? Because he has bought some speakers and can now play DVDs on his computer.
C Do you agree or disagree with these statements? Give reasons for your answers. 1. Using animals to test new products is wrong. 2. Multinational companies which manufacture products in developing countries help the world economy. 3. Companies spend far too much on launching and promoting new products.
Speaker 3 Speakers for a computer
Speaker 4
Prada bag
Speaker 5
A tree
Listening B Listen again and answer these questions.
Best buys
1 What can the first person enjoy? With the camera, he can enjoy the memories of his travel and the people he’s met.
well
high
best
long hard
high
1. IBM manufactures ______-tech computer products.
2. Timberland makes a range of ______-wearing footwear.
3. Ferrari produces ______-quality sports cars.
ununeconomical unfashionable unreliable uncomfortable unpopular
inInexpensive
imImpractical
Vocabulary
Describing products
C Complete these sentences with the words from the box.
Starting up A Describing some of your favourite products. Why do you like them? What do they say about you?
B What product would you most like to own? Why?
new product deliciosa. The a is native to Shaanxi,
China.
The most common cultivars of kiwifruit are oval,
about the size of a large hen's egg. It has a
4. Coca-Cola and Pepsico both develop ______ selling soft drinks.
5. Duracell sells _____-lasting alkaline batteries.
6. Levi jeans are a _____-made clothing products.
Gooseberry fibrous, dull brown-green skin and bright green or
golden flesh with rows of small, black, edible
seeds. The fruit has a soft texture and a unique
Business is not just doing deals; business is having great products and providing tremendous service to customers.