大学生创业创意创新大赛获奖HUA system office room 【HUA16H-TTMS2A-HUAS8Q8-HUAH1688】第五届全国大学生电子商务“创新、创意及创业”挑战赛创新创意创业参赛学校：长春大学作品名称：交换空间团队名称: 小智慧也有大作为指导老师：王钊王东屏团队成员：郑千旭、赵琪、周洋宇、常磊、王庆目录第一章市场分析1.1项目背景`````````````````````````````````````````````````````````````````````````````` `````````````````````````````````````3`````````````````````````````````````````````````````````````````````````````` ```````````````````3`````````````````````````````````````````````````````````````````````````````` ``````````````````````````3`````````````````````````````````````````````````````````````````````````````` ```````````````````````````````3``````````````````````````````````````````````````41.2旅游行业SWOT分析`````````````````````````````````````````````````````````````````````````````` ````````````````````41.3 目标用户分析`````````````````````````````````````````````````````````````````````````````` `````````````````````````````4`````````````````````````````````````````````````````````````````````````````` ``````````````````````41.3.2 目标人群特点`````````````````````````````````````````````````````````````````````````````` `````````````````````41.4 行业竞争对手`````````````````````````````````````````````````````````````````````````````` `````````````````````````````5`````````````````````````````````````````````````````````````````````````````` ````````````````5`````````````````````````````````````````````````````````````````````````````` ```````````````````5`````````````````````````````````````````````````````````````````````````````` `````````````````````````````5第二章运营方案2.1公司理念`````````````````````````````````````````````````````````````````````````````` ``````````````````````62.2公司目标`````````````````````````````````````````````````````````````````````````````` ``````````````````````62.3发展战略`````````````````````````````````````````````````````````````````````````````` ``````````````````````6````````````````````````````````````````````````````````````````````````6 `````````````````````````````````````````````````````````62.4业务与赢利模式`````````````````````````````````````````````````````````````````````````````` `````````````6`````````````````````````````````````````````````````````````````````````````` ```````````````7`````````````````````````````````````````````````````````````````````````````` ```````````````7`````````````````````````````````````````````````````````````````````````````` `````````7`````````````````````````````````````````````````````````````````````````````` ```````````````8第三章财务可行性分析`3.1投入资金`````````````````````````````````````````````````````````````````````````````` `````````````````````````````````````83.2 市场调查与全面预算`````````````````````````````````````````````````````````````````````````````` ```````````````````8``````8`````````````9````````````9``````93 .3利润、损益平衡分析`````````````````````````````````````````````````````````````````````````````` ``````````````````10```````````````````````````````````````````````````````````````````````` ``````````````````````````103.4 相关长期投资决策评价指标`````````````````````````````````````````````````````````````````````````````` ```````10``````11``````113.5财务评价结论`````````````````````````````````````````````````````````````````````````````` `````````````````````````````12第四章风险分析与解决方案4.1政策风险`````````````````````````````````````````````````````````````````````````````` ``````````````````````````````````12`````````````````````````12`````````124.2市场风险`````````````````````````````````````````````````````````````````````````````` ``````````````````````````````````12`````````12``````````134.3技术风险`````````````````````````````````````````````````````````````````````````````` ``````````````````````````````````13````````````13```````````134.4竞争风险`````````````````````````````````````````````````````````````````````````````` ``````````````````````````````````13````````````````13````````144.5财务风险`````````````````````````````````````````````````````````````````````````````` ``````````````````````````````````144`````````````14第五章营销推广5.1推广阶段`````````````````````````````````````````````````````````````````````````````` `````````````````````````````````145.2推广方式`````````````````````````````````````````````````````````````````````````````` `````````````````````````````````155.2.1百度搜索及度推广`````````````````````````````````````````````````````````````````````````````` ```````````15````````````````155.2.3新闻门户推广`````````````````````````````````````````````````````````````````````````````` ``````````````````155.3核心营销运营方案`````````````````````````````````````````````````````````````````````````````` ```````````````````15```````````````15```````````16````````````16````````````16``````16第六章管理体系6.1公司文化`````````````````````````````````````````````````````````````````````````````` ``````````````````16`````````````````````````````````````````````````````````````````````````` ``````````````16`````````````````````````````````````````````````````````````````````````` ``````````````16`````````````````````````````````````````````````````````````````````````` ````````16`````````````````````````````````````````````````````````````````````````` ```````````16`````````````````````````````````````````````````````````````````````````` ``````````````16`````````````````````````````````````````````````````````````````````````` ``````````````166.2组织结构`````````````````````````````````````````````````````````````````````````````` ``````````````````166.3经营团队`````````````````````````````````````````````````````````````````````````````` ``````````````````166.4人事制度`````````````````````````````````````````````````````````````````````````````` ``````````````````166.5激励机制`````````````````````````````````````````````````````````````````````````````` ``````````````````16第一章市场分析1.1项目背景1.1.1旅游业发展前景本世纪初期，在世界贸易的组织下我国旅游市全面开放，旅游市场的竞争日趋激烈，众多旅游企业才开始关注并投入到旅游电子商务战略中来。