New Zumo
Flavor • Diet zumo. • Contain caffeine. • Without caffeine.
Target Client • Age in 17-22. • Age in 22-30. • Age in 30-45.
Zumospa

A new name?
Since Zumo is famous in European countries, we believe we can use this name to broad our worldwide market.
Zumospa
Marketing Strategy-Product
Price
Place
Promotion
Zumospa
Marketing Strategy-Product
New name ?
New flavor and new target client?
A new slogan?
Redesign the bottle?
Zumospa
Marketing Strategy-Product
Marketing Strategy-Product
Redesign:
We could write some words to mind people protecting the earth is so urgent, everyone should do what he can do to keep the earth energetic forever.
Worldwide Strategy
Zumo
Zumo LOGO
张美英 069
袁红敏 066 Zumospa
Introduction
Marketing Strategy
Conclusion
Creating Zumo a global brand
Introduction
Zumo—a sports drink which is sold in Europe.
Zumospa
Conclusion

Zumospa

Zumo LOGO
Sports drink market is the most rapidly
growing segment of the world beverage
market.
Goal:
To be a global brand.
Zumospa
Zumospa
Marketing strategy
4Ps
Product
a drink.
Zumospa
Байду номын сангаас
Marketing Strategy-Place
Keep the original
distribution channel.
Create a special
division to market Zumo worldwide.
Zumospa
Marketing Strategy-Promotion
Zumospa
Marketing Strategy-Product

Drink Zumo! Be more
energetic!
Zumospa
Marketing Strategy-Price
We provide different price so that more and more worldwide people have the possibility to drink Zumo, love Zumo, and be loyalty to Zumo whenever they want to buy
• TV and radio.
Advertising
• Magazine and newspapers. • Apply to be official sponsor at next Olympic Games.
• Give a responsible image to the public.
PR
•Organize activitiesstaff and some customers.