for hiring
build goodwill (job
duties match level, pay)
Chapter 1
An Overview of Business Writing
1
What is Business English?
1. It is a part of English for Specific Purposes(ESP)
2. is English used in business context. 3. is especially related to international trade
build goodwill
Job
Description of qualifications and duties of Inform,
description each job. Used for performance appraisals persuade good
岗位责任说明 绩效考核, setting salaries 薪资设定, and candidates to apply;
attitudes and want them to act. ➢ To entertain: to build goodwill（建立友善关系/良好
的信誉）; you create a good image of yourself and of your organization- the kind of image that makes people want to do business with you
9
Overview
What are the functions of business writing?
Business writing has three functions: ➢ to inform: ➢ to persuade ➢ to entertain
Page1,para2
10
page1
2
What is the most important skill in business practices? Communication
3
COMMUNICATION
Oral
Written
Non-verbal 非语言交际
4
Lie to Me
5
Business English Writing
12
Page1-2
Example 1
Document
Description of document
Purpose(s) of document
Claims adjustment 理赔
Letter granting or denying customer request Inform,
to be given credit for defective goods
8
Overview
Why the ability to write effectively is a valuable business asset?
1. A great deal of business is transacted in writing. 2. Effective business writers can promote good
Overview
Functions of business writing
Business writing has three functions: ➢ To inform: you explain something or tell readers
something/provide information ➢ To persuade: you want to influence the reader’s
relations with customers, employees and the general public. Then they can help to increase their company’s sales and profits. 3. Proficiency in writing gives one a personal advantage in business; and contributes substantially to one’s self-confidence.
11Page1-2源自OverviewFunctions of business writing
Most messages have multiple purposes. When you answer a question, you’re informing, but you also want to build goodwill by suggesting that you’re competent and perceptive and that your answer is correct and complete.
English economic report every month.
7
Contents
▪ Part One ▪ Part Two ▪ Part Three ▪ Part Four ▪ Part Five
Warm-up Functions of Business Writing Criteria for effective business writing More Criteria and Techniques Approaches to organizing business writing
6
SYLLABUS & REQUIREMENTS
❖Every chapter- 2 hours ❖ Score: ✓ Final exam 60% ✓ Performance 40% • Attendance (10%): absent-3 / late- 5 • Class activity (10%) • Homework (20%) • Read news or materials about economy; write