结构&资源
A Winning Team
一支获胜的队伍
Hale Waihona Puke A/B StoresA/B 店
店头宣传品
POSM
系统 & 信息
Systems & Information
分销商
Distributors
Trade Marketing
通路行销
Translate the Brand Strategies into actionable Guidelines for Sales (must be followed)
China Retailing Market, Profitably.
发展我们的 技能 和 能力 ，我们 将更好地做到使联合利华的产品 在中国的零售市场中任何时间， 任何地方，随处有售，陈列最佳
，并创造利润。
The Unilever China Sales Strategy
联合利华中国的销售策略
Availability, Visibility, Everywhere, Everyday, Profitably
Techniques, improved Price Control, the best Merchandising, the best execution of Promotion and Consumer Activities, the best use of our Resources, and most of all,
把品牌销售策略转变为可供销售员操作的指导方针 (必须执行)
Adopt a refined Category Structure and use the Unilever Category Management Process
采用精确的产品类别结构并使用联合利华产品类别 管理程序
Plan 12 months in advance, focus next 6 months, implement next 3 months
我们应尽最大所能做到最好。
Improve the way we do Business
改进我们做 生意的方法
Strengthen the Front Line
加强销售 第一线
Trade Marketing
通路行销
Communication
沟通
Skills Development
技能的发展
Structure & Resource
任何时间，任何地方，使我们的产品随处有售，陈列最佳，并创造利润
Develop our Skills and Capabilities that will allow us to maximise our Availability and Visibility of Unilever China Products, Everywhere and Everyday within the
联合利华中国HPC
How will we do this?
我们怎样达成我们的目标？
These 5 words drive everything we do!
这5个词组可以推动我们所做的每一件事！
The Unilever China Sales Strategy
联合利华中国的销售策略
Availability, Visibility, Everywhere, Everyday, Profitably
Techniques, improved Price Control, the best Merchandising, the best execution of Promotion and Consumer Activities, the best use of our Resources, and most of all,
we will do this by Being the Best that we can Be.
我们将通过以下方法来达成我们的目标：发展 更广泛的分销；不断地创新，优异的客户，分 销商管理体系和技巧；改良的价格控制；最佳 的陈列；更好地完成通路及消费者促销；最优
化地利用我们的资源；最重要的是 ---
任何时间，任何地方，使我们的产品随处有售，陈列最佳，并创造利润
We will do this through developing the widest possible reach for our products, through Innovative and Leading Customer and Distributor Management Processes and
we will do this by Being the Best that we can Be.
我们将通过以下方法来达成我们的目标：发展更广泛的分销； 通过不断地创新，优异的客户，分销商管理体系和技巧；改良 的价格控制；最佳的陈列；更好地完成通路及消费者促销；最
优化地利用我们的资源；最重要的是 ---
我们应尽最大所能做到最好。
The Unilever China Sales Strategy
联合利华中国的销售策略
Availability, Visibility, Everywhere, Everyday, Profitably
任何时间，任何地方，使我们的产品随处有售，陈列最佳，并创造利润
Develop our Skills and Capabilities that will allow us to maximise our Availability and Visibility of Unilever China Products, Everywhere and Everyday within the
China Retailing Market, Profitably.
发展我们的 技能 和 能力 ，我们将更好地做到使联 合利华的产品在中国的零售市场中任何时间，任何 地方，随处有售，陈列最佳，并创造利润。
We will do this through developing the widest possible reach for our products, through Innovative and Leading Customer and Distributor Management Processes and