compulsory and core modules:Principles of Marketing. 5th Europe Edition,2008 Prentice Hall, Inc(Essential reading)Author: Kotler, P Armstrong, , J and Wong, VGlobal Marketing Managment (Oxford University Press, 2005)(Essential reading) Author: Lee, K and Carter, SISBN: 0-Global Marketing: international edition (Pearson, 5th edition, 2008)(Background) Author: Keegan, and Green, WISBN: 33863Industrial Economics, Basil Blackwell: Oxford(Recommended reading)Author: Clarke, RIndustrial Organisation(Background)Author: Lipczinski, J., Wilson, J. & Goddard J. (2005)Notes: Harlow: Pearson Education PressThe Economics of Business Strategy(Essential reading)Author: Lipczinski, J. & Wilson, J.Notes: Harlow: Pearson Ed. PressStrategic Brand Management. 2nd edition. Prentic Hall International UK Ltd.(Essential reading)Author: Keller KLSelection of electronic journal articles(Essential reading)Author: VariousA Reader in Marketing Communications. Routledge, 2005.(Essential reading) Author: Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz ISBN: 0-415-35649-0Brand Management, FT Prentice Hall,2003(Recommended reading)Author: Rik RiezebosISBN: 0-273-65505-1Effective Advertising, Sage, 2004(Recommended reading)Author: Gerald J. TellisISBN: 0-7619-2253-9Corporate Communications, Sage, 2004(Recommended reading)Author: Joep Cornelissen,ISBN: 0-7619-4436-2Integrated Marketing Communications: A Primer(Recommended reading)Author: Phillip J. Kitchen, Patrick de PelsmackerISBN: 0-415-31421-6Celebrity Sells, Wiley, 2004(Recommended reading)Author: Hamish PringleISBN: 0-470-86850-3Consumer Behaviour & Culture, Sage,2004(Recommended reading)Author: Marieke de MoojiISBN: 0-7619-2669-0Customer Relationship Management: Concepts & Tools, Elesevier,2004(Recommended reading)Author: Francis ButtleInternational Business. (8th Edition), London, McGraw-Hill(Recommended reading) Author: Charles Hill. 2011Global Shift, London, Sage Publications, (6th Edition)(Recommended reading) Author: Peter Dicken. 2010A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business, London, Sage Publications.(Recommended reading)Author: George Cairns and Martyna Sliwa. 2008Global Political Economy, Oxford, Oxford University Press (2nd Edition)(Recommended reading)Author: John Ravenhill. 2008International Business (13th Edition, Global Edition), New Jersey, Pearson(Essential reading)Author: John Daniels, Lee Radebaugh and Daniel Sullivant. 2011Optional modules:The goal : a process of ongoing improvement(Background)Author: Eliyahu M. Goldratt and Jeff CoxISBN: 04Pleasure with products, beyond usability, Taylor and Francis, New York(Background)Author: Green, and Jordan, (2002)Emotional Design, Basic Books, New York(Background)Author: Norman, (2004)Succeeding with Use Cases: Working Smart to Deliver Quality, Addison-Wesley Object Technology Series, Addison-Wesley Professional(Background)Author: Richard Denney. (2005).ISBN: 06Introduction to quality engineering : designing quality into products and processes(Background)Author: Genichi Taguchi ; translated into English by the Asian Productivity OrganizationNotes: ISBN 45 (limpbound) ISBN 37 (casebound)Applied data mining, Wiley, London(Essential reading)Author: Giudici, P. (2003).Principles of Data Mining, New York: MIT Press.(Recommended reading) Author: Hand, ., Mannila, H. and Smyth, P (2001).Services Marketing. McGraw-Hill, New York.(Background)Author: Zeithaml, . and . Bitner (1996):Services Marketing Management. An International Perspective. John Wiley & Sons, Chichester.(Background)Author: Kasper, H., P. van Helsdingen and W. de Vries Jr. (1999):Hitchhikers Guide to Lean(Background)Author: A. CarlinoDesign and Analysis of Experiments(Essential reading)Author: DouglasISBN: 87357The Basics of FMEA(Background)Author: Robin E. McDermottISBN: 09Introduction to Statistical Quality Control(Background)Author: DouglasISBN: 02Getting Started with Conjoint Analysis Madison, WI: Research Publishers LLC.(Background)Author: Orme, B. (2005)ISBN: 9727297-4-7Six Sigma for Dummies(Essential reading)Author: Craig Gygi et al.ISBN: 0XAchieving Quality Improvement: A Practical Guide(Background)Author: Roland CaulcuttISBN: 07The design experience, Ashgate, Aldershot. (2002)(Essential reading)Author: Press, M. and Cooper, R.Revolutionizing Product Development: Quantum leaps in speed, efficiency and quality, Free Press, New York. (1992)(Essential reading)Author: Wheelwright, . and Clark .Managing Innovation, Design and CreativityWiley, Chichester, 2003.(Recommended reading)Author: Von Stamm, B.What is e-Business? How the Internet Transforms Organisations.(Essential reading)Author: Li, Feng (2006)Handbook of New Media: Student Edition, London: Sage, 2005(Essential reading) Author: Leah Lievrouw and Sonia Livingstone (Eds.)ISBN:The Network Society: A Cross-Cultural Perspective, Cheltenham: Edward Elgar, 2005(Recommended reading)Author: Manuel Castells (Ed.)ISBN: 1 84542 435 2Virtual Society?: Technology, Cyberbole, Reality Oxford: Oxford University Press, 2002(Recommended reading)Author: Steve Woolgar (Editor)ISBN: 01Theories of the Information Society (3rd Edn), London: Routledge,2006(Background)Author: Frank WebsterISBN: 01Virtual Methods: Issues in Social Research on the Internet, London: Berg, 2005(Background)Author: Christine Hine (Ed.)ISBN: 53Remote Control: New Media, New Ethics, Cambridge: Cambridge University Press, 2004(Background)Author: Catharine Lumby and Elspeth Probyn (Eds.)ISBN: 05。