竭诚为您提供优质文档/双击可除中国人寿保险调研报告篇一：中国人寿保险有限公司调研报告中国人寿保险股份有限公司调研报告调研人员：大太阳全体成员成员一成员二成员三成员四五号六号保险实务14-1目录一、公司简介················································································（一）（二）（三）（四）（五）企业背景··············································································企业结构··············································································企业荣誉··············································································品牌价值··············································································发展历程··············································································二、公司的cIs战略简介···························································（一）（二）（三）公司的cIs战略策划······················································mI企业理念识别——企业之“心”···········································bI 企业行为识别——企业之“手”············································1、2、3、4、5、企业理念行为化··································································sowT分析法简介·····························································中国人寿保险公司在市场上的swoT分析···················历年保费规模·······································································客户服务···································································(:中国人寿保险调研报告)···········（四）VI企业视觉识别——企业之“脸”···········································1、2、中国人寿保险公司logo···················································中国人寿文化······································································三、企业新闻······························································································一、公司简介（一）企业背景中国人寿保险（集团）公司属国家特大型金融保险企业，总部设在北京，世界500强企业。