商务英语案例Connection/Company/Money/Market Case1Topic: connectione-commerce 电子商务Maotai group signed the long-term e-commerce project cooperation with Hishop in late 2013, with the aid of mobile cloud mall,Maotai quickly formed their own sales platform, which made a good effect in the aspect of enhancing brand image.At the same time, following the market trend tightly and seizing WeChat mall bonus to expand the influence of Maotai in the mobile e-commerce market.Maotai group combines the two channels, both traditional e-commerce and emerging of mobile e-commerce business, achieving the two-way mutual development and rapid implementation in the whole market layout.Case2Topic: companycutting-edge technologies 前沿科技business philosophy 商业哲学win-win 双赢core value 核心价值Established in 1993, Kingdee International Software Group Co., Ltd. is a company listed on the Main Board of Hong Kong Stock Exchange.By using cutting-edge technologies, Kingdee centers on management for information-based product services to provide cloud management products and services for over one million enterprises and government organizations, and plays a leading role in the software market in China. Nowadays, more than 2000 partners have selected Kingdee as the development platform for achieving win-win. According to the authoritative data of IDC, Kingdee has ranked the first in the market of small and medium enterprises in China for successive nine years. A half of top 100 Chinese enterprises rated by Fortune have selected Kingdee.Kingdee has always adhered to the business philosophy of “Help customers succeed” and scrupulously abided by the core value of “taking the right path and adopting the beneficial philosophy” to insist on the dream of powerful software country for two decades. Bearing in mind the mission of “Implement business management smoothly and easily” in mind, Kingdee is currently committed to growing into a leading provider of cloud management service in the world and helping Chinese enterprises realize the national dream of transformation and upgrading.Case3Topic: moneyrisk investment 风险投资Kingdee Company's software industry as a kind of high-efficiency, high investment and high risk industry, its commercialization need a lot of money continuously. In the process of developing software, enterprises need to call a lot of talent to make product innovation. To promote the product, also needs a lot of marketing and after-sales service. And all those, absolutely need a big deal of up-front investment.On May 18, 1998, international data group (IDG) venture capital firms in China, Guangdong province Pacific technology venture co., LTD., investment 20 million yuan to the Kingdee Company, which aiming to support the Kingdee's research and development and international market development work. IDG Guangzhou Pacific technology venture investment fund is not only brought 20 million investment to Kingdee, also bring some new views abroad to Kingdee by helping the company to communicate with the international big company, make Kingdee developing on ainternationalization path.Case4Topic: marketcreative advertising 创意广告Dunkin’Donuts is a chain of American coffee shop brand, but in South Korea is famous for its sweet circle.In order to get rid of this embarrassing situation, Dunkin’Donuts use of voice recognition technology in South Korea, Seoul launched a special broadcast advertising. When the radio ad music sounded, the sound recognition device installed on the bus will distinguish its unique voice from the ads, automatically send out the smell of coffee, to wake up passengers.According to statistics, there are 350000 people experience this activity. Located in those places next to the bus station, Dunkin’ Donuts stores’ customers grew by 29%, sales increased by 16%. Respondents said, after the experience of this advertisement, I know Dunkin’ Donuts was Coffee produced expert.Case5Topic: managementsustainability management 可持续管理As a global company, we undertake social responsibilities by promoting harmonious social development rather than merely focusing on our own development. Huawei incorporates sustainability requirements into our business operations and establishes management systems to fulfill sustainability initiatives. Looking into the future, Huawei will remain dedicated to creating economic benefits for society. We will also focus on sustainability opportunities and challenges and continuously improve our sustainability management by working closely with stakeholders to build a harmonious business ecosystem.In 2013, Huawei continued to optimize our sustainability management system based on ISO26000, and developed and published the sustainability policies, process, baselines, and maturity assessment tool. As a result, we were able to systematicallyand comprehensively manage our sustainability initiatives.In 2013, we completed the following activities related to our sustainability management system: updated sustainability policies to explain Huawei's stance and attitude to sustainability as well as the overall requirements for key business domains. In accordance with the corporate sustainability policies, all business domains developed policies on employee care, environmental protection, and social contribution in order to guide their own operations.制作者：阿桤。