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MBA必修课管理沟通英文版课件chapter 1

? Learning objectives:
(1) Explain what effective communication is and highlight five characteristics of effective business messages
(2) Discuss three developments in the workplace that are intensifying the need to communicading the foundations of business communication
? Chapter 1 achieving success through effective business communication
? Chapter 2 communicating in teams and mastering listening, nonverbal communication, and business etiquette skills
Part III writing letters, memos, e-mail, and other brief messages
? Chapter 7 writing routine messages ? Chapter 8 writing bad-news messages ? Chapter 9 writing persuasive message
? Chapter 3 communicating interculturally
Part II applying the three-step writing process
? Chapter 4 planning business message ? Chapter 5 writing business messages ? Chapter 6 completing business messages
? Chapter 14 writing resumes and application letters
? Chapter 15 interviewing for employment and following up
Chapter 1 achieving success through effective business communication
Contents in brief
Part I understanding the foundations of business communication Part II applying the three-step writing process Part III writing letters, memos, e-mail, and other brief messages Part IV preparing reports and oral presentations Part V writing employment messages and interviewing for jobs
differentiate between an ethical dilemma and ethical lapse
Communication, business, and you
? Communication is the process of sending and receiving messages.
Part IV preparing reports and oral presentations
? Chapter 10 planning business reports and proposals
? Chapter 11 writing business reports and proposals
? Chapter 12 completing formal business reports and proposals
? Chapter 13 planning, writing, and completing oral presentations
Part V writing employment messages and interviewing for jobs
? Communication is effective only when the message is understood and when it stimulates action or encourages a receiver to think in new ways.
? Only through effective communication can you anticipate problems, make decisions, coordinate work flow, supervise others, develop relationships, and promote products and services.
(3) Describe how organizations share information internally and externally
(4) List eight ways the internet facilitates business communication (5) Define the six phases of the communication process (6) Identify and briefly discuss five types of communication barriers (7) Discuss four guidelines for overcoming communication barriers (8) Explain the attributes of ethical communication, and
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